Flash on Devices: An Overview

Intro Scott Janousek Founder & Lead Developer, Hooken Mobile Developer, Evangelist, CoAuthor, Educator Flash for 8 years Mobile & Devices going on 4 years webOS, Symbian, Android, iPhone = Core Targets Copyright 2008 Hooken Mobile. All rights reserved.

Desktop Flash Experiences Widgets! Widgets, Advertising Consumer" Consumer Tools Business" Business Applications Advertising" Tools" Apps" Video Games Social" Social Applications Video" Games" Apps" Copyright 2008 Hooken Mobile. All rights reserved.

Flash on Devices - Verticals User Interface Web Applications Data Services /Personalization (Games, Social Media, (e.g. Flash Cast, Flash Home) Financial, etc) Copyright 2008 Hooken Mobile. All rights reserved.

Flash is pervasive of Internet-enabled PC’s in the of Alexa top 100 websites are of all video world run Flash using Flash on the web is Flash 87% of Internet connected PCs 200 million AIR worldwide have installed installs and growing Flash Player 10 Copyright 2008 Hooken Mobile. All rights reserved.

Open Screen Project Singular experience, Multiple devices Enable consumers to engage with rich Internet experiences seamlessly across any device, anywhere. www.openscreenproject.org Copyright 2008 Hooken Mobile. All rights reserved.

Open Screen Project Open Screen Project partners span the entire value chain Chipset vendors > OEMs > Operators > Brands & Content Providers www.openscreenproject.org Copyright 2008 Hooken Mobile. All rights reserved.

Flash Device Penetration Strategy Analytics forecasts: 1 billion Flash enabled devices will have shipped by end of Q1 2009, one year ahead of Adobe’s 2007 schedule Close to 40% of all new mobile devices shipped with Flash in 2008 Source: Strategy Analytics 2008 Copyright 2008 Hooken Mobile. All rights reserved. www. ashmobileblog.com

Flash Future on iPhone? 10% likely - Competition forces Apple to adopt Flash Player (browser) 90% likely - Apple continues to “snub” * * Adobe, or 3rd party, may possibly create software to port Flash content natively to iPhone. Copyright 2008 Hooken Mobile. All rights reserved.

Adobe Flash Platform Tools to Design & Develop Framework Clients Servers Adobe Flash Adobe Flash Adobe Flash Adobe Adobe Flash Adobe AIR Adobe Flash BlazeDS CS4 Professional Catalyst Builder Flex Player Media Server Data Services Family Copyright 2008 Hooken Mobile. All rights reserved.

Flash Lite vs. Flash Flash Lite is an optimized Flash Player for Mobile & Devices (1.x/2.x/3.x) Flash 10 is coming soon to top-tier Mobile and other Devices (eta 2010) Source: Strategy Analytics 2008 Copyright 2008 Hooken Mobile. All rights reserved. www. ashmobileblog.com

Flash Mobile Platform Device Players Tools Flash Lite 1.x/2.x/3.x Adobe Creative Suite 4 (“CS4”) Flash for BREW Flash CS4 Flash 10 (for SmartPhones) Device Central CS4 Adobe Distributable Player Adobe Mobile Packager Adobe Products & Services Flash Cast (OEM only) Flash Home (OEM only) Flash Lite for Digital Home Copyright 2008 Hooken Mobile. All rights reserved.

Flash Lite Work ow Flash CS4 Adobe Mobile Packager Flash Lite and other (or Open Source (or equivalent) Flash Ecosystems equivalent) + Device Central CS4 Copyright 2008 Hooken Mobile. All rights reserved.

Flash Lite 3.1 Distributable Player Enables development of standalone applications that can be directly distributed to smartphones Availability: Symbian S60, Windows Mobile Over 30 million devices and growing Updated seamlessly over the air Key Features: Supports Flash 8 and ActionScript 2.0 content, applications & games Video (On2 VP6, Sorensen, 3GPP, H.264) Audio MP3 streaming Data services, Remoting via XML Source: Strategy Analytics 2008 Copyright 2008 Hooken Mobile. All rights reserved. www. ashmobileblog.com

Species Explorer 1.0 Summary Touchscreen App Flash Lite 3.x application Platform = Nokia S60 (Symbian) Targets = 5800 & N97 3-4 weeks project time Features Geolocation (GPS) Camera Snapshots & Upload Data Exchange with Drupal API Copyright 2008 Hooken Mobile. All rights reserved.

Resources & Links www. ashmobileblog.com www. ashmobilebook.com www.openscreenproject.com www.adobe.com/go/4it/ ashmobile.scottjanousek.com www.adobe.com/mobile www.mobiledevjobs.org Copyright 2008 Hooken Mobile. All rights reserved.

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Flash on Devices: An Overview

by Scott Janousek on Aug 06, 2009

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