Flash on Devices
An Overview
Copyright 2008 Hooken Mobile. All rights reserved.

Intro
Scott Janousek
Founder & Lead Developer, Hooken Mobile
Developer, Evangelist, CoAuthor, Educator
Flash for 8 years
Mobile & Devices going on 4 years
webOS, Symbian, Android, iPhone = Core Targets
Copyright 2008 Hooken Mobile. All rights reserved.

Desktop Flash Experiences
Widgets!
Widgets, Advertising Consumer"
Consumer Tools Business"
Business Applications
Advertising" Tools" Apps"
Video Games Social"
Social Applications
Video" Games"
Apps"
Copyright 2008 Hooken Mobile. All rights reserved.

Flash on Devices - Verticals
User Interface Web Applications Data Services
/Personalization (Games, Social Media, (e.g. Flash Cast, Flash Home)
Financial, etc)
Copyright 2008 Hooken Mobile. All rights reserved.

Flash is pervasive
of Internet-enabled PC’s in the of Alexa top 100 websites are of all video
world run Flash using Flash on the web
is Flash
87% of Internet connected PCs 200 million AIR
worldwide have installed installs and growing
Flash Player 10
Copyright 2008 Hooken Mobile. All rights reserved.

Desktop to Device
Web content & applications Standalone Applications
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Flash Mobile Experiences
Sample Flash (Lite) screensavers, games, applications ...
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Open Screen Project
Singular experience, Multiple devices
Enable consumers to engage with rich Internet experiences seamlessly across any device, anywhere.
www.openscreenproject.org
Copyright 2008 Hooken Mobile. All rights reserved.

Open Screen Project
Open Screen Project partners span the entire value chain
Chipset vendors > OEMs > Operators > Brands & Content Providers
www.openscreenproject.org
Copyright 2008 Hooken Mobile. All rights reserved.

Flash Device Penetration
Strategy Analytics forecasts:
1 billion Flash enabled devices
will have shipped by end of Q1
2009, one year ahead of Adobe’s
2007 schedule
Close to 40% of all new mobile
devices shipped with Flash in
2008
Source: Strategy Analytics 2008
Copyright 2008 Hooken Mobile. All rights reserved.
www. ashmobileblog.com

Flash Enabled Devices
Portables Non-Portables
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Smart Phones with Flash
HTC Hero (Android) Sony Ericsson idou Palm Pre (webOS)* Nokia N97 (S60 - Symbian)
* Flash Support announced
Copyright 2008 Hooken Mobile. All rights reserved.

Why no Flash on iPhone?
Suspicions point to ...
Copyright 2008 Hooken Mobile. All rights reserved.

Flash Future on iPhone?
10% likely - Competition forces
Apple to adopt Flash Player
(browser)
90% likely - Apple continues to
“snub” *
* Adobe, or 3rd party, may possibly create
software to port Flash content natively to iPhone.
Copyright 2008 Hooken Mobile. All rights reserved.

Adobe Flash Platform
Tools to Design & Develop Framework Clients Servers
Adobe Flash Adobe Flash Adobe Flash Adobe Adobe Flash Adobe AIR Adobe Flash BlazeDS
CS4 Professional Catalyst Builder Flex Player Media Server Data Services
Family
Copyright 2008 Hooken Mobile. All rights reserved.

“Flash Mobile”
.swf = Flash Content
. v = Flash Video
Flash Lite 1.x/2.x/3.x ... and soon, “Flash 10”
Supported Device Platforms = Dozens of OEMS
Copyright 2008 Hooken Mobile. All rights reserved.

Flash Lite vs. Flash
Flash Lite is an optimized Flash Player for
Mobile & Devices (1.x/2.x/3.x)
Flash 10 is coming soon to top-tier Mobile
and other Devices (eta 2010)
Source: Strategy Analytics 2008
Copyright 2008 Hooken Mobile. All rights reserved.
www. ashmobileblog.com

Flash Mobile Platform
Device Players Tools
Flash Lite 1.x/2.x/3.x Adobe Creative Suite 4 (“CS4”)
Flash for BREW Flash CS4
Flash 10 (for SmartPhones) Device Central CS4
Adobe Distributable Player Adobe Mobile Packager
Adobe Products & Services
Flash Cast (OEM only)
Flash Home (OEM only)
Flash Lite for Digital Home
Copyright 2008 Hooken Mobile. All rights reserved.

Flash Mobile App Stores
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Flash Lite Work ow
create > package > distribute > consumption
Copyright 2008 Hooken Mobile. All rights reserved.

Flash Lite Work ow
Flash CS4 Adobe Mobile Packager Flash Lite and other
(or Open Source (or equivalent) Flash Ecosystems
equivalent)
+
Device Central CS4
Copyright 2008 Hooken Mobile. All rights reserved.

Flash CS4
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Device Central CS4
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Adobe Mobile Packager
Supports creation of an installable le for user-friendly discovery on S60 and Windows Mobile
devices
Copyright 2008 Hooken Mobile. All rights reserved.

Flash Lite 3.1
Distributable Player
Enables development of standalone applications
that can be directly distributed to smartphones
Availability:
Symbian S60, Windows Mobile
Over 30 million devices and growing
Updated seamlessly over the air
Key Features:
Supports Flash 8 and ActionScript 2.0 content,
applications & games
Video (On2 VP6, Sorensen, 3GPP, H.264)
Audio MP3 streaming
Data services, Remoting via XML
Source: Strategy Analytics 2008
Copyright 2008 Hooken Mobile. All rights reserved.
www. ashmobileblog.com

Species Explorer 1.0
Summary
Touchscreen App
Flash Lite 3.x application
Platform = Nokia S60 (Symbian)
Targets = 5800 & N97
3-4 weeks project time
Features
Geolocation (GPS)
Camera Snapshots & Upload
Data Exchange with Drupal API
Copyright 2008 Hooken Mobile. All rights reserved.

Species Explorer 1.0
Main menu Login Report Browse Details Map
http://www.speciesexplorer.org/
Copyright 2008 Hooken Mobile. All rights reserved.

Resources & Links
www. ashmobileblog.com
www. ashmobilebook.com
www.openscreenproject.com
www.adobe.com/go/4it/
ashmobile.scottjanousek.com
www.adobe.com/mobile
www.mobiledevjobs.org
Copyright 2008 Hooken Mobile. All rights reserved.

Thanks!
scott@scottjanousek.com
twitter: scottjanousek
scottjanousek@hookenmobile.com
twitter: hookenmobile
Copyright 2008 Hooken Mobile. All rights reserved.

Announcements
MOBILE
CONFERENCES
Copyright 2008 Hooken Mobile. All rights reserved.

FITC MOBILE 2009
iPhone, webOS, Flash, Blackberry,
Android, & more!
Copyright 2008 Hooken Mobile. All rights reserved.

iPhone Conference
October 17-18 2009
MCLE Conference Center
Boston, Massachusetts
www.voicesthatmatter.com
Copyright 2008 Hooken Mobile. All rights reserved.