Flash Development on Mobile and Devices

FLASH on Mobile and Devices Thursday, May 13th, 9:00 am - 5:00 pm FATC Workshop

Next Generation “Flash Mobilers” FATC 2010 - Flash Mobile Developers (YOU!)

Introductions

Today’s Schedule Time Speaker Topic Flash Development on 9:00 am - 10:15 am Scott Janousek Mobile and Devices (Overview) Using Device APIs with Flash CS5 10:30 am - 11:45 am Max Antinori and Device Central (Hands-on) 12:00 pm - 1:45 pm Lunch (not catered) Tips for Mobile Development 2:00 pm - 3:15 pm Veronique Brossier with AIR (Overview) Chuck Freedman & A litl SDK for Flash and Flex 3:30 pm - 5:00 pm Kathryn Rotondo (Hands-on)

Scott Janousek 9:00 am - 10:15 am Flash Development on Mobile and Devices

Max Antinori 10:30 am - 11:45 am Using Device APIs with Flash and Adobe Device Central (Hands-on)

Lunch 12:00 pm - 1:45 pm LUNCH

Veronique Brossier 2:00 pm - 3:15 pm Tips for Mobile Development using Adobe AIR

Chuck Freedman & Kathryn Rotondo 3:30 pm - 5:00 pm A litl SDK for Flash and Flex (Hands-on)

FATC Sessions on Mobile Development on Multiple Devices Weyert De Boer Fri, May 14th 11:00 am - 11:50 am Devices with Flash Panel - Lee Brimelow, Thomas Joos, Scott Janousek Moderator: Chuck Freedman Sat, May 15th 3:00 pm - 3:50 pm Brass Monkey - Seriously Fun Control Mr. Chris Allen Sun, May 16th, 4:00 pm - 4:50 pm

Audience Polling Flash Professionals? Designers? Developers? Mobile (or Device) Developers? Flash Lite or Flash Mobile devs?

FLASH DEVELOPMENT ON MOBILE AND DEVICES with Scott Janousek

Kick’in Old Sckool

1st Flash Mobile App My First Mobile Application Mobile Conference Guide FITC 2005 (Flash Conference in Toronto) Flash Lite 1.1 (UI) + MySQL + PHP (backend) How many people used? 5 out of 500 = 1% Flash Lite 1.1 Mobile Guide No “App Stores” then (circa 2005)

Early Experiments (Flash Lite)

Flash Mobile circa 2007 Adobe MAX 2007 (?) - Flash Mobile Developers (Hard Core Flash Lite adopters)

Books Foundation Flash for Mobile Devices (2006, Friends of ED) www. ashmobilebook.com AdvancED Flash on Devices: Mobile Development with Flash Lite and Flash 10 (2009, Friends of ED/Apress) advancED. ashmobilebook.com

Preso history (2005 - 2009) http://www.slideshare.net/scottjanousek

Newer Flash Experiences Sample Flash Mobile screensavers, games, applications ...

Mobile & Device Landscape

What’s in your pocket? Have an iPhone? Have a Nokia? Have an Android device? BlackBerry? Have OTHER portable and mobile devices? How many people have > 1 mobile device?

Mobile Terminology OEMs = Original Equipment Manufacturers Carriers/Operators = Phone companies Content = (Mobile) “Apps”, games, other media Gardens (open/closed) = Content Ecosystems Fragmentation = inconsistencies across devices, platforms, software, etc. Handsets = SmartPhones/Mobile Phones App = (Mobile) Software Application Emulators = Mobile Testing Software Target(s) = Devices and/or platforms you work under

Mobile Ecosystem Chain Handset and Device Manufacturers (OEMs) Design, and construct the devices and handsets Operators Distribute content, manage service for subscribers Aggregators Collect content and distribute it (via operators) Subscribers Purchase handsets, make calls, access data, etc. Content Providers/Developers Create mobile content (games, applications, etc) Product /Service Companies Adobe for instance

Mobile Computing Devices NetBooks and UMPC type devices PDAs and Mobile Internet Devices (MIDs = Nokia N810) Portable Media Players (PMPs = iPod Touch, iRiver, etc) Feature Phones (aka “Cell Phones”) SmartPhones (e.g. iPhone) “SuperPhones” (e.g. Google Nexus One) Tablets (iPad, Google Tablet*, HP Tablet )

Mobile & Device Platform Wars

Native vs. Web vs.

Native

“White Elephant in the Room”

Adobe and Apple

3.3.1 3.3.1 — Applications may only use Documented APIs in the manner prescribed by Apple and must not use or call any private APIs. Applications must be originally written in Objective-C, C, C++, or JavaScript as executed by the iPhone OS WebKit engine, and only code written in C, C++, and Objective-C may compile and directly link against the Documented APIs (e.g., Applications that link to Documented APIs through an intermediary translation or compatibility layer or tool are prohibited).

Steve’s Opinions on Flash

“Smoke Screen”?

Open vs. Closed Ecosystems

Mobile & Device Landscape

Pre-iPhone Era

iPhone Era (“App for that”)

Lots of OEMS making devices

Android

iPhone

RIM/BlackBerry

Windows Phone 7 * * “Holiday 2010” estimated launch

Symbian

Mobile App Ecosystems Apple iPhone AppStore Windows Mobile Marketplace* Nokia OVI Store BlackBerry AppWorld Palm App Catalog Android Marketplace

Flash Device-ology

“Flash Brings the Web to Life”

Flash Desktop Experiences Widgets! Consumer" Business" Advertising" Tools" Apps" Social" Video" Games" Apps"

Flash is Pervasive of Internet-enabled PC’s in the of Alexa top 100 websites are of all video world run Flash using Flash on the web is Flash 87% of Internet connected PCs 200 million AIR worldwide have installed installs and growing Flash Player 10

MultiScreen Experiences Web content & applications Standalone Applications

Some Target Markets Portables Non-Portables Embedded & Mobile

Po 2001 ck et PC Fla sh 4 2002 Po ck et PC Fla sh 5 2003 * Whole 3.3.1 and Adobe/Apple spat = :( Fla sh Po Lit ck e 1 et .0 PC 2004 Fla sh Fla 6 sh Fla Ca sh st Flash MX 2004 Li 2005 te 1. 1 Ad ob e/ M ac ro 2006 m ed Fla ia Adobe CS3 sh m Po teLi er ge ck 2 r 2001-2010 et .0 Device Central CS3 PC 2007 Fla sh Fla 7 sh Li te 2. 1 2008 Fla sh Adobe CS4 Li te 3. 0 Device Central CS4 Fla 2009 sh Li te 3. 1 Flash Evolution on Devices iP h Ad one 2010 Fla ob P Adobe CS5 e A ack Fla sh P IR ag sh lay fo er * Li e rA te r 1 Device Central CS5 0. ndr 4. 0 1 oi d

Adobe MAX 2009

Adobe’s Device Philosophy Adobe likes to say “Write Once, Run Everywhere ... to me, it’s more Write Once, (tweak) Deploy To Many.”

Open Screen Project Singular experience, Multiple devices Enable consumers to engage with rich Internet experiences seamlessly across any device, anywhere.

Open Screen Project Open Screen Project partners span the entire value chain Chipset vendors > OEMs > Operators > Brands & Content Providers

OSP Partners

Flash on Devices

Classi cations Portables Non-Portables

“Super Phones” Google Nexus One (Android) Palm Pre (webOS) Motorola DROID (Android) ... and more

Google Nexus One

Android (Motorola DROID)

webOS (Palm Pre)

Tablets JooJoo (Browser support) Dell Tablet Google Tablet (Android = AIR & Browser) HP Slate (Probably retooled for webOS) ... and more

The JooJoo

NVIDIA Tegra

HP Slate

Dell Tablet

“G-Tablet”

Is this the G-Tablet Prototype? Web 2.0 Conference 2010 (San Francisco)

Other recent Flash Devices litl Chumby, Sony Dash, Open Peak QNX Car (still evolving, it’s a “kit”) Vizio Internet TV, Boxee Light Touch ... and more

Chumby

Sony DASH

QNX Car

Vizio Internet TVs

Open Peak

Light Touch

Flash Device “Verticals” User Interface Web Applications Data Services /Personalization (Games, Social Media, Financial, etc)

Flash Mobile/Device Platform DEVICES 19 out of 20 OEMs supporting Flash Runtimes Tools Flash Lite 1.x/2.x/3.x/4.x Adobe Creative Suite 5 Flash 10.1 Flash CS5 Device Central CS5 Adobe Mobile Products & Services Flash Lite for Digital Home * * For OEMs only

The Flash Platform Tools to Design & Develop Framework Clients Servers Adobe Flash Adobe Flash Adobe Flash Adobe Adobe Flash Adobe AIR Adobe Flash BlazeDS CS4 Professional Catalyst Builder Flex Player Media Server Data Services Family

Flash Runtimes

Flash on Devices (Basics) .swf = Flash Content . v = Flash Video Flash Lite 1.x/2.x/3.x/4.x Flash 10.1 Supported Device Platforms = Dozens of OEMS

Packaging Flash Device Content .SWF .APK (Android) .IPA (iPhone) .NFL (Nokia S40) .SIS (S60) .CAB (Windows Mobile) .WGZ (Nokia widgets) ... and more

Flash Device Player Evolution 2010 - 201x ... Flash 10.1 & Flash Lite 4 2008 - 2010 ... Flash Lite 3.x 2006 - 2007 ... Flash Lite 2.x 2004 - 2005 ... Flash Lite 1.x < 2004 ... Pocket PC Flash era

Flash Lite vs. Flash 10.1 Flash Lite is an optimized Flash Player for Mobile & Devices (1.x/2.x/3.x) Flash 10.1 (coming soon) is for top-tier Mobile and other Devices

Flash Lite 3.x Essentially working with “Flash 8" Development = ActionScript 2.0 Features over Flash Lite 3.0 Improved Web Browsing, 91% of top 500 internet sites. Flash 9 (AS2 only) support Local Connection / HTML Text / GetURL_target / CSS support / WMode H.264 support * / Improved video support (smoothing, seek) Improved memory handling for images MP3 Streaming support ** Linux Reference port * Requires OEM porting to chipset. ** Requires licensing from MPEG.

Flash Lite 4.0 AS 3.0 support Development = ActionScript 3.0 Meant for OEMs to use

Flash 10.1 Adobe likes to call it “Full” Flash Player 1st Targets = webOS, Android Features (over Flash Lite) Enhanced Performance (87% Screen Orientation on rendering*) support Reduced Memory Consumption Mobile Input Models (55% improvement*) HTTP Streaming support Multitouch Gesture support ActionScript 3 support! Accelerometer support

Supported 10.1 Platforms Flash 10.1 is expected in 2010 First (Mobile) Device Platforms to adopt: webOS Android ... other OEMS soon (e.g. RIM)

Device APIs

Old Device APIs (Flash Lite) fscommand2( “fullscreen”, true ); fscommand2( “setQuality”, “high” ); etc.

New Device APIs (AS 3.0) Now with Flash Player 10.1 and AS 3.0 Geolocation Multitouch Accelerometer Screen orientation and more ...

In Browser (Flash Player)

In/Out of Browser (Flex) Adobe Flex for Mobile = Code Name “Slider” 3rd party product

Out of Browser (AIR)

Google i/o Conference Public Betas likely?

Adobe Tooling

Creation Tooling Adobe Adobe Adobe Adobe Photoshop Illustrator Fireworks Flash

Typical Work ow Deploy Test Develop Design

Adobe Flash

Adobe Device Central Adobe Device Central

Adobe Device Central

Flash Builder

Mobile Monday Brooklyn

AdvancED: Flash on Devices books?

Contact Info scott@scottjanousek.com twitter: scottjanousek scottjanousek@hookenmobile.com twitter: hookenmobile

Links ashmobile.scottjanousek.com advancED. ashmobilebook.com www.adobe.com/mobile www.adobe.com/go/4it www. ashmobileblog.com www.openscreenproject.org

Next Up 15 min break, then ... MAX ANTINORI

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Flash Development on Mobile and Devices

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