Brewing Flash Experiences on Non-PC Devices

Brewing Flash Experiences on Non-PC Devices May 28-30, 2009

This is an awareness presentation much more than inspirational

Session Agenda INTRO FLASH MOBILE OVERVIEW BREWED CONTENT SOME “POINTERS” WRAP UP

MOBILE JARGON OEMs = Original Equipment Manufacturers Handsets = SmartPhones/Mobile Phones Carriers/Operators = Phone companies App = (Mobile) Software Application Content = Mobile “Apps”, games, other Media Emulators = Mobile Testing Software Gardens (open/closed) = Ecosystem Setups Target(s) = Devices and/or platforms you are working with/developing for Fragmentation = (SW/HW) inconsistencies across devices/platforms ... and many more. No shortage of industry terms! :)

Me 10 years -Web & Interactive (Flash) Dev 4 years of Flash (Lite) on Mobile & Devices Adobe Community Expert, Certiﬁed Trainer, & User Group Co-manager, & Forum Nokia Champion Mobile Book author & Community Blogger CEO/Founder - Hooken Mobile

How did I get here? “Mobile & Device Developer” Early Adopter to Flash Lite (circa 2005) “Interactive” (CD, DVD, WebCasting) Dev Web Site Developer UNIX Admin/Programmer

My Mobile “Genesis” My First Mobile Application (<eye tear>) “Mobile Conference Guide” FITC 2005 (Flash Conference in Toronto) Flash Lite 1.1 (UI) + MySQL + PHP (backend) How many people used? 5 out of 500 = 1% Flash Lite 1.1 Mobile Guide No “App Stores” then (circa 2005) ... ;)

Older Flash Lite 1.1/2.x Mobile Content

Some recent Flash Content on Devices

4 years in business Consultancy based Application Development & Mobile Training Going Forward ... More Flash, Android, iPhone, potentially webOS ... more products

Flash Mobile Books Foundation Flash for Mobile Devices (2006, Friends of ED) www.ﬂashmobilebook.com AdvancED Flash on Devices: Mobile Development with Flash Lite and Flash 10 (ETA 2009, Friends of ED/Apress)

FLASH MOBILE & DEVICE OVERVIEW

How many people ... Have an iPhone? Have a Nokia? Have an Android device? BlackBerry? Have OTHER portable and mobile devices? How many people have > one mobile device?

How many people ... Have downloaded & installed a mobile application? Are new to Mobile Development? ... have created a mobile application? iPhone developers? Android? Flash Mobile? Other?

2009 = “Year of Mobile” Good Data Connectivity Compelling Devices Content in viable Mobile Ecosystems Savvy Users = Consumers “eating apps” Vibrant Mobile User Experiences!

The “Catalyst” iPhone = THE “CATALYST” Device, platform, & service that makes people realize that MOBILE USER EXPERIENCE MATTERS! Thanks Steve Jobs & Apple. :)

Compelling and Engaging User Experiences!

It’s all about ...

Flash Mobile Evolution 2009 - 201x ... “Flash 10” 2008 - 201x ... Flash Lite 3.x 2006 - 2007 ... Flash Lite 2.x 2004 - 2005 ... Flash Lite 1.x Before 2004 ... Pocket PC Flash era

Open Screen Project

Open Screen Project Partners

Over a billion devices run FLASH!

“Targets” “Handsets” Consumer Electronics Adobe Digital Home Embedded Devices

Flash Mobile Content “Verticals” UI/Personalization Web Browsing Applications Data Services

Adobe Mobile Tools, Products, Services Adobe CS4 Device Central Adobe Mobile Packager Flash Lite 1.x, 2.x, 3.x (or other IDEs) Authoring Testing Packaging Deployment

Flash CS4 IDE

Flash Lite 3.1 runtime Essentially working with “Flash 8quot; Development = ActionScript 2.0 Features over Flash Lite 3.0 Improved Web Browsing, 91% of top 500 internet sites. Flash 9 (AS2 only) support Local Connection / HTML Text / GetURL_target / CSS support / WMode H.264 support * / Improved video support (smoothing, seek) Improved memory handling for images MP3 Streaming support ** Linux Reference port * Requires OEM porting to chipset. ** Requires licensing from MPEG.

Adobe Device Central CS4

Flash Lite Deployment Flash Lite 3.1 run-time Adobe Distributable Player Adobe Mobile Packager

Adobe Distributable Player Solution Adobe Flash Lite 3.1 Distributable Player Adobe Mobile Packager

Adobe Mobile Packaging Adobe CS4 .CAB, .SIS Windows Mobile, S60 ZED, ThumbPlay, GetJar, others (or SWF generator alternative)

Packaging Content .SWF .NFL (Nokia S40) .SIS (S60) .CAB (Windows Mobile) .WGZ (Nokia widgets) ... etc

AMP: Step 1

AMP: Step 2

AMP: Step 3

AMP: Step 4

FLASH MOBILE ECOSYSTEMS

Some Flash Lite Content Aggregators Independent Content Aggregator (Flash Lite, etc) “Old School” Symbian,Windows Mobile, etc Content Aggregator Independent Content Aggregator (Flash Lite, etc) - Ad Funded Content Aggregator (Flash Lite, etc) Independent Content Aggregator (Flash Lite, etc)

App Store with Flash Nokia OVI Launched NOW! Distribution = 40+ million devices Revenue Split: 30% (Nokia), 70% (Dev) ** App listings = free & unlimited Symbian certiﬁcates are NOT free Flash Lite, Java, Native Symbian S60, etc

App Store Nokia OVI DEMO

“SmartPhone Wars”

“FLASH 10” for SmartPhones Flash 10 is coming on TOP TIER devices First Devices to support ... iPhone = TBD (it’s a “business thing”) Android (G1? ... G2) webOS (Palm Pre)? = June 6, 2009

iphone graphic with ﬂash icon? “Phlash” open plug icon, eye gt/b.t ween icon? we cover eyeGT and barefoot porting process in our upcoming book. Read eyeGT and Open Plug Docs. No love for Flash on iPhone = Will it happen? Not for while ... IMHO Hope = Flash to native iPhone Converters! Flex to native iPhone eyeGT & b.Tween Framework Flash to native iPhone (Porting)

Android “G’s” G1 ships, G2 anticipated soon Android SDK User Experience = Decent Flash 10 expected, but when? Is G1 competing with iPhone? G2 to iPhone & Palm Pre?

Palm Pre ETA: June 6 on SPRINT (USA) Web based Dev (Mojo) User Experience = Excellent Flash 10 expected, but when? Will it compete with iPhone?

BREWED - FLASH MOBILE & DEVICE CONTENT

“Beer Apps” Beer App #1 - FOT Screen saver Beer App #2 - Chumby Countdown Clock

Beer App #1 Flash on Tap Screen Saver Clock

Beer App #2 Chumby Countdown Clock

Flash Cast (Verizon Dashboard)

Other Device Demos

SOME “POINTERS”

mobile dev landscape is full of landmines. pic? Some Tips and Tricks Develop for Lowest Common Denominator Extend Flash Lite using ... Nokia S60 Platform Services, SEMC Capuchin, Kuneri Lite, SWF2Go, Flyer, Janus, etc Leverage Device Central CS4 SDK Visit: www.ﬂashmobilebook.com

Some Best Practices Code for Flash Lite 2.x as “baseline” Evaluate use of Frameworks (e.g. Feather) Leverage Device Central CS4 features (Task Plug-ins to ease workﬂow) Use Nokia RDA and Device Anywhere Focus on high end targets (e.g. N97, 5800)

Some Challenges & Pitfalls Fragmentation! No ActionScript 3.0 support (yet) Content Distribution & Monetization has not been easy (getting better!) Packaging & Deployment has gotten better ...

WRAP UP

UPCOMING EVENTS

BOSTON MOBILE USER GROUPS

Boston Adobe Mobile and Device User Group “BAMaDUG” www.ﬂashmobilegroup.org Podcasts

MASS Mobile Bi Monthly Meet up in Boston Mostly Developers ... Android, iPhone, other Mobile Platforms ... Discussions = Tech & Biz ... June 16th = Next Meetup www.meetup.com/massmobile

Mobile Monday Boston Monthly events Tech, Biz, Marketing, etc > 400 attendees! > 200 companies “momoboston” on April 2009 at MIT www.momoboston.com

MOBILE & DEVICE CONFERENCES

iDEV 360 iPhone Developer Conference Sept 27-30, 2009 Denver, Colorado, USA www.idev360.com

FITC 2009 Mobile www.ﬁtc.ca

O’reilly Inside Mobile Mini Conference iPhone, Android, webOS, BlackBerry, Windows Mobile, etc 2 Days (July’09) www.insidemobilecon.com

ANNOUNCEMENTS

Flash Mobile Opportunities Open Screen Project ($10 Million Fund) www.openscreenproject.org Flash Lite Developer Challenge ($100K total) www.ﬂashlitedeveloperchallenge.com Publish to Nokia OVI (App) Store publish.ovi.com Nokia: Calling All Innovators www.callingallinnovators.org

mobiledevjobs.org Looking for a job in the mobile industry? Free Job Postings iPhone, Android, Symbian, Windows Mobile, webOS, BlackBerry, Java, & more Global reach Mobile platform independent

Keep your eyes out for FOT’09 Beer Coasters!

URLs flashmobile.scottjanousek.com www.flashmobilebook.com www.adobe.com/mobile www.adobe.com/go/4it www.flashmobileblog.com www.openscreenproject.org publish.ovi.com

Contact Info email: scott@scottjanousek.com blog: ﬂashmobile.scottjanousek.com twitter: scottjanousek linkedin: scottjanousek web: www.hookenmobile.com email: scottjanousek@hookenmobile.com

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Brewing Flash Experiences on Non-PC Devices

by Scott Janousek on May 30, 2009

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Brewing Flash Experiences on Non-PC Devices Presentation Transcript