YouTube and the National Library of Scotland

There’s No Place Like Home?
YouTube and the National Library of Scotland

What is YouTube?
“ The Home for Video Online” - worldwide
Upload, view and share video content instantly
Millions of videos available 24/7
Create and engage with online communities
Free, easy to use, accessible to all

Metadata required by YouTube
Metadata that must be completed:
Video Info
Broadcast Options
Date and Map Options
Sharing Options
Visual information ‘taking over’ from text
No requirement to identify an ‘author’, only a user or film-maker’s channel

Responding to YouTube structure
Creative or multiple use of metadata especially in the ‘title’ field, or simply linking to our own site
Contextualising clip > title > collection
Categories and tagging inadequate
Sites such as www.weshow.com./uk/index harvest metadata from YouTube, MySpace & Metacafe

User created metadata
Make a good first impression so users respond
Channels behave as the library in seeking out stakeholders or “friends” who will have an interest in this material.
Metadata appears to be better applied within social groups
The Archive has a wide base of contacts in the online community - a potential audience for a new service?

Editable metadata of YouTube:

The Road to Digitisation - Crossroads
Ideally……. the entire national moving image collection is available to view online, and accessible by everyone.
Practically....... there are roadblocks!
Cost
Content
Copyright

Roadblocks? Cost
Encode from tape not original film stock
Re-use encoded material from other projects (SCRAN, BBC, Films of Scotland full titles)
Staff time – clip selection (training and encoding?)
Project funding dictates the approach
Outsource or in-house?

Roadblocks? Content
Show the breadth and depth of the collection
OR do we select what we think the users might want?
Content itself can be a barrier as most film is still in copyright
YouTube is still an ‘added extra’

Importance of copyright issues
Current SSA HLF web clips project: experience of copyright dealings
Roadblocks? Copyright

Public perception / reputation of YouTube
Trainspotters - “Bloody Hell!”
Anarchy
Sensitive & personal material
Orphan works
Summary: it’s a minefield
Roadblocks? Copyright

Presentation & Quality
Every website we upload a moving image to is a ‘shop window’ to the National Library of Scotland.
New technical specification created for NLS digitised moving image content - pilot project
NLS ‘Scottish Screen Archive’ branding
Investment of staff expertise to repair, store and preserve the original film should extend to best practice for encoded files

Rationale
How do we present moving images to the viewer....... and does YouTube change this?
Objectively
Accurately
In context (part of a complete title, part of a National Collection)

Interaction
Viewers can.......
Comment, rate, subscribe, embed playlists, ‘warp’
Viewers can’t…….
Embed the clips elsewhere* (blogs, wikis, web pages)
Re-edit the content of the clip*
Re-edit the metadata of the clip (tagging, description etc)
*(unless the creator allows)

Click your heels three times…
Metadata - braving the bearpit
Management - controlling the floodgates
Future thoughts
Users become broadcasters?
Increased demand for films online
Commercial vs Public Interest

Contact Us
Ann Cameron, Librarian
[email_address]
Enquiries and Access team
[email_address]
New Scottish Screen Archive website with new clips live in March 2008 at www.nls.uk/ssa

http://digitalnls.wordpress.com	154
http://www.powerhousemuseum.com	130
http://orweblog.oclc.org	69
http://www.freshandnew.org	52
http://librarykelpie.blogspot.com	3
http://www.slideshare.net	2
http://translate.googleusercontent.com	2
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YouTube and the National Library of Scotland

by Scottish Library & Information Council (SLIC), CILIP in Scotland (CILIPS)

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