YouTube and the National Library of Scotland


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Outlines an NLS pilot project with video sharing site YouTube and associated metadata issues. Part of the Cataloguing and Indexing Group in Scotland (CIGS) seminar "Toto, I've got a feeling we're not in Kansas anymore": metadata issues and Web2.0 services.

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  • The purpose of our presentation to day is to tell you about how we have recently moved away from the home comforts of our film and video catalogue and braved the uncharted territory that is the web! More specifically, how have we approached the description and management of digital moving image on YouTube? As we move to an increasingly digital & online environment, the tools and methods of describing content is changing, often it seems, outwith our control. Can we, and should we, control how the Scottish Screen Archive presents itself on such sites, or does this simply go against the whole philosophy of Web 2.0??
  • YouTube and the National Library of Scotland

    1. 1. <ul><li>There’s No Place Like Home? </li></ul><ul><li>YouTube and the National Library of Scotland </li></ul>
    2. 2. What is YouTube? <ul><li>“ The Home for Video Online” - worldwide </li></ul><ul><li>Upload, view and share video content instantly </li></ul><ul><li>Millions of videos available 24/7 </li></ul><ul><li>Create and engage with online communities </li></ul><ul><li>Free, easy to use, accessible to all </li></ul>
    3. 5. Metadata required by YouTube <ul><li>Metadata that must be completed: </li></ul><ul><ul><li>Video Info </li></ul></ul><ul><ul><li>Broadcast Options </li></ul></ul><ul><ul><li>Date and Map Options </li></ul></ul><ul><ul><li>Sharing Options </li></ul></ul><ul><li>Visual information ‘taking over’ from text </li></ul><ul><li>No requirement to identify an ‘author’, only a user or film-maker’s channel </li></ul>
    4. 6. Responding to YouTube structure <ul><li>Creative or multiple use of metadata especially in the ‘title’ field, or simply linking to our own site </li></ul><ul><li>Contextualising clip > title > collection </li></ul><ul><li>Categories and tagging inadequate </li></ul><ul><ul><li>Sites such as harvest metadata from YouTube, MySpace & Metacafe </li></ul></ul>
    5. 7. User created metadata <ul><li>Make a good first impression so users respond </li></ul><ul><li>Channels behave as the library in seeking out stakeholders or “friends” who will have an interest in this material. </li></ul><ul><ul><li>Metadata appears to be better applied within social groups </li></ul></ul><ul><ul><li>The Archive has a wide base of contacts in the online community - a potential audience for a new service? </li></ul></ul>
    6. 8. Editable metadata of YouTube:
    7. 9. The Road to Digitisation - Crossroads <ul><li>Ideally……. the entire national moving image collection is available to view online, and accessible by everyone. </li></ul><ul><li>Practically....... there are roadblocks! </li></ul><ul><ul><li>Cost </li></ul></ul><ul><ul><li>Content </li></ul></ul><ul><ul><li>Copyright </li></ul></ul>
    8. 10. Roadblocks? Cost <ul><li>Encode from tape not original film stock </li></ul><ul><li>Re-use encoded material from other projects (SCRAN, BBC, Films of Scotland full titles) </li></ul><ul><li>Staff time – clip selection (training and encoding?) </li></ul><ul><li>Project funding dictates the approach </li></ul><ul><li>Outsource or in-house? </li></ul>
    9. 11. Roadblocks? Content <ul><li>Show the breadth and depth of the collection </li></ul><ul><li>OR do we select what we think the users might want? </li></ul><ul><li>Content itself can be a barrier as most film is still in copyright </li></ul><ul><li>YouTube is still an ‘added extra’ </li></ul>
    10. 12. <ul><li>Importance of copyright issues </li></ul><ul><li>Current SSA HLF web clips project: experience of copyright dealings </li></ul>Roadblocks? Copyright
    11. 13. <ul><li>Public perception / reputation of YouTube </li></ul><ul><ul><li>Trainspotters - “Bloody Hell!” </li></ul></ul><ul><ul><li>Anarchy </li></ul></ul><ul><li>Sensitive & personal material </li></ul><ul><li>Orphan works </li></ul><ul><li>Summary: it’s a minefield </li></ul>Roadblocks? Copyright
    12. 14. Presentation & Quality <ul><li>Every website we upload a moving image to is a ‘shop window’ to the National Library of Scotland. </li></ul><ul><li>New technical specification created for NLS digitised moving image content - pilot project </li></ul><ul><li>NLS ‘Scottish Screen Archive’ branding </li></ul><ul><li>Investment of staff expertise to repair, store and preserve the original film should extend to best practice for encoded files </li></ul>
    13. 15. Rationale <ul><li>How do we present moving images to the viewer....... and does YouTube change this? </li></ul><ul><ul><li>Objectively </li></ul></ul><ul><ul><li>Accurately </li></ul></ul><ul><ul><li>In context (part of a complete title, part of a National Collection) </li></ul></ul>
    14. 16. Interaction <ul><li>Viewers can....... </li></ul><ul><li>Comment, rate, subscribe, embed playlists, ‘warp’ </li></ul><ul><li>Viewers can’t……. </li></ul><ul><li>Embed the clips elsewhere* (blogs, wikis, web pages) </li></ul><ul><li>Re-edit the content of the clip* </li></ul><ul><li>Re-edit the metadata of the clip (tagging, description etc) </li></ul><ul><li>*(unless the creator allows) </li></ul>
    15. 17. Click your heels three times… <ul><li>Metadata - braving the bearpit </li></ul><ul><li>Management - controlling the floodgates </li></ul><ul><li>Future thoughts </li></ul><ul><ul><li>Users become broadcasters? </li></ul></ul><ul><ul><li>Increased demand for films online </li></ul></ul><ul><ul><li>Commercial vs Public Interest </li></ul></ul>
    16. 18. Contact Us <ul><li>Ann Cameron, Librarian </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><li>Enquiries and Access team </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><li>New Scottish Screen Archive website with new clips live in March 2008 at </li></ul>