There’s No Place Like Home? YouTube and the National Library of Scotland

There’s No Place Like Home?

YouTube and the National Library of Scotland

What is YouTube? “ The Home for Video Online” - worldwide Upload, view and share video content instantly Millions of videos available 24/7 Create and engage with online communities Free, easy to use, accessible to all

“ The Home for Video Online” - worldwide

Upload, view and share video content instantly

Millions of videos available 24/7

Create and engage with online communities

Free, easy to use, accessible to all

Metadata required by YouTube Metadata that must be completed: Video Info Broadcast Options Date and Map Options Sharing Options Visual information ‘taking over’ from text No requirement to identify an ‘author’, only a user or film-maker’s channel

Metadata that must be completed:

Video Info

Broadcast Options

Date and Map Options

Sharing Options

Visual information ‘taking over’ from text

No requirement to identify an ‘author’, only a user or film-maker’s channel

Responding to YouTube structure Creative or multiple use of metadata especially in the ‘title’ field, or simply linking to our own site Contextualising clip > title > collection Categories and tagging inadequate Sites such as www.weshow.com./uk/index harvest metadata from YouTube, MySpace & Metacafe

Creative or multiple use of metadata especially in the ‘title’ field, or simply linking to our own site

Contextualising clip > title > collection

Categories and tagging inadequate

Sites such as www.weshow.com./uk/index harvest metadata from YouTube, MySpace & Metacafe

User created metadata Make a good first impression so users respond Channels behave as the library in seeking out stakeholders or “friends” who will have an interest in this material. Metadata appears to be better applied within social groups The Archive has a wide base of contacts in the online community - a potential audience for a new service?

Make a good first impression so users respond

Channels behave as the library in seeking out stakeholders or “friends” who will have an interest in this material.

Metadata appears to be better applied within social groups

The Archive has a wide base of contacts in the online community - a potential audience for a new service?

Editable metadata of YouTube:

The Road to Digitisation - Crossroads Ideally……. the entire national moving image collection is available to view online, and accessible by everyone. Practically....... there are roadblocks! Cost Content Copyright

Ideally……. the entire national moving image collection is available to view online, and accessible by everyone.

Practically....... there are roadblocks!

Cost

Content

Copyright

Roadblocks? Cost Encode from tape not original film stock Re-use encoded material from other projects (SCRAN, BBC, Films of Scotland full titles) Staff time – clip selection (training and encoding?) Project funding dictates the approach Outsource or in-house?

Encode from tape not original film stock

Re-use encoded material from other projects (SCRAN, BBC, Films of Scotland full titles)

Staff time – clip selection (training and encoding?)

Project funding dictates the approach

Outsource or in-house?

Roadblocks? Content Show the breadth and depth of the collection OR do we select what we think the users might want? Content itself can be a barrier as most film is still in copyright YouTube is still an ‘added extra’

Show the breadth and depth of the collection

OR do we select what we think the users might want?

Content itself can be a barrier as most film is still in copyright

YouTube is still an ‘added extra’

Importance of copyright issues Current SSA HLF web clips project: experience of copyright dealings Roadblocks? Copyright

Importance of copyright issues

Current SSA HLF web clips project: experience of copyright dealings

Public perception / reputation of YouTube Trainspotters - “Bloody Hell!” Anarchy Sensitive & personal material Orphan works Summary: it’s a minefield Roadblocks? Copyright

Public perception / reputation of YouTube

Trainspotters - “Bloody Hell!”

Anarchy

Sensitive & personal material

Orphan works

Summary: it’s a minefield

Presentation & Quality Every website we upload a moving image to is a ‘shop window’ to the National Library of Scotland. New technical specification created for NLS digitised moving image content - pilot project NLS ‘Scottish Screen Archive’ branding Investment of staff expertise to repair, store and preserve the original film should extend to best practice for encoded files

Every website we upload a moving image to is a ‘shop window’ to the National Library of Scotland.

New technical specification created for NLS digitised moving image content - pilot project

NLS ‘Scottish Screen Archive’ branding

Investment of staff expertise to repair, store and preserve the original film should extend to best practice for encoded files

Rationale How do we present moving images to the viewer....... and does YouTube change this? Objectively Accurately In context (part of a complete title, part of a National Collection)

How do we present moving images to the viewer....... and does YouTube change this?

Objectively

Accurately

In context (part of a complete title, part of a National Collection)

Interaction Viewers can....... Comment, rate, subscribe, embed playlists, ‘warp’ Viewers can’t……. Embed the clips elsewhere* (blogs, wikis, web pages) Re-edit the content of the clip* Re-edit the metadata of the clip (tagging, description etc) *(unless the creator allows)

Viewers can.......

Comment, rate, subscribe, embed playlists, ‘warp’

Viewers can’t…….

Embed the clips elsewhere* (blogs, wikis, web pages)

Re-edit the content of the clip*

Re-edit the metadata of the clip (tagging, description etc)

*(unless the creator allows)

Click your heels three times… Metadata - braving the bearpit Management - controlling the floodgates Future thoughts Users become broadcasters? Increased demand for films online Commercial vs Public Interest

Metadata - braving the bearpit

Management - controlling the floodgates

Future thoughts

Users become broadcasters?

Increased demand for films online

Commercial vs Public Interest

Contact Us Ann Cameron, Librarian [email_address] Enquiries and Access team [email_address] New Scottish Screen Archive website with new clips live in March 2008 at www.nls.uk/ssa

Ann Cameron, Librarian

[email_address]

Enquiries and Access team

[email_address]

New Scottish Screen Archive website with new clips live in March 2008 at www.nls.uk/ssa