Slideshow Transcript

1. Slide 1: There’s No Place Like Home? YouTube and the National Library of Scotland
2. Slide 2: What is YouTube? • “The Home for Video Online” - worldwide • Upload, view and share video content instantly • Millions of videos available 24/7 • Create and engage with online communities • Free, easy to use, accessible to all
3. Slide 5: Metadata required by YouTube • Metadata that must be completed: – Video Info – Broadcast Options – Date and Map Options – Sharing Options • Visual information ‘taking over’ from text • No requirement to identify an ‘author’, only a user or film-maker’s channel
4. Slide 6: Responding to YouTube structure • Creative or multiple use of metadata especially in the ‘title’ field, or simply linking to our own site • Contextualising clip > title > collection • Categories and tagging inadequate – Sites such as www.weshow.com./uk/index harvest metadata from YouTube, MySpace & Metacafe
5. Slide 7: User created metadata • Make a good first impression so users respond • Channels behave as the library in seeking out stakeholders or “friends” who will have an interest in this material. – Metadata appears to be better applied within social groups – The Archive has a wide base of contacts in the online community - a potential audience for a new service?
6. Slide 8: Editable metadata of YouTube:
7. Slide 9: The Road to Digitisation - Crossroads • Ideally……. the entire national moving image collection is available to view online, and accessible by everyone. • Practically....... there are roadblocks! – Cost – Content – Copyright
8. Slide 10: Roadblocks? Cost • Encode from tape not original film stock • Re-use encoded material from other projects (SCRAN, BBC, Films of Scotland full titles) • Staff time – clip selection (training and encoding?) • Project funding dictates the approach • Outsource or in-house?
9. Slide 11: Roadblocks? Content • Show the breadth and depth of the collection • OR do we select what we think the users might want? • Content itself can be a barrier as most film is still in copyright • YouTube is still an ‘added extra’
10. Slide 12: Roadblocks? Copyright • Importance of copyright issues • Current SSA HLF web clips project: experience of copyright dealings
11. Slide 13: Roadblocks? Copyright • Public perception / reputation of YouTube – Trainspotters - “Bloody Hell!” – Anarchy • Sensitive & personal material • Orphan works • Summary: it’s a minefield
12. Slide 14: Presentation & Quality • Every website we upload a moving image to is a ‘shop window’ to the National Library of Scotland. • New technical specification created for NLS digitised moving image content - pilot project • NLS ‘Scottish Screen Archive’ branding • Investment of staff expertise to repair, store and preserve the original film should extend to best practice for encoded files
13. Slide 15: Rationale • How do we present moving images to the viewer....... and does YouTube change this? – Objectively – Accurately – In context (part of a complete title, part of a National Collection)
14. Slide 16: Interaction Viewers can....... • Comment, rate, subscribe, embed playlists, ‘warp’ Viewers can’t……. • Embed the clips elsewhere* (blogs, wikis, web pages) • Re-edit the content of the clip* • Re-edit the metadata of the clip (tagging, description etc) *(unless the creator allows)
15. Slide 17: Click your heels three times… • Metadata - braving the bearpit • Management - controlling the floodgates • Future thoughts – Users become broadcasters? – Increased demand for films online – Commercial vs Public Interest
16. Slide 18: Contact Us • Ann Cameron, Librarian – ann.cameron@nls.uk • Enquiries and Access team – ssaenquiries@nls.uk • New Scottish Screen Archive website with new clips live in March 2008 at www.nls.uk/ssa