Witness session - Drs Seaman and Elliott


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Dr Claire Seamen - Social Media and Communities: Multi-Rational Approaches to Linking Public Services, Businesses and Families pp. 1- 18.
Dr Ian Elliot - Social media & #PublicServices pp. 19 - 30.

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Witness session - Drs Seaman and Elliott

  1. 1. Social Media and Communities Multi-Rational Approaches to Linking Public Services, Businesses and Families Dr Claire Seaman
  2. 2. Social Media and Networks New technology and a very old concept!
  3. 3. What Are Networks <ul><li>Made up of nodes and ties </li></ul><ul><li>Ties may be strong or weak </li></ul><ul><ul><li>Strong ties (define) </li></ul></ul><ul><ul><li>Weak ties (define) </li></ul></ul><ul><ul><li>Are family ties different? </li></ul></ul>
  4. 4. Network Images
  5. 5. Before Facebook ………….
  6. 6. Before Facebook ………….
  7. 7. Mono-Rational and Multi-Rational Approaches to Networking <ul><li>Began as an approach to family business research </li></ul><ul><ul><li>Networking research as a mono-rational approach </li></ul></ul><ul><ul><li>Considering family, friendship and business networks </li></ul></ul><ul><ul><li>The development of multi-rational approaches </li></ul></ul><ul><li>Does this work have wider applicability? </li></ul>
  8. 8. How Does the Process Work? The Family Network
  9. 9. How Does the Process Work? The Business Network
  10. 10. How Does the Process Work? The Friendship Network
  11. 11. Multi-Rational Approaches
  12. 12. Longitudinal Network Development
  13. 13. What Does All This Mean? <ul><li>Networks interact </li></ul><ul><li>Networks are dynamic </li></ul><ul><li>Networks are not discreet </li></ul><ul><li>Research into Practice: Three Examples </li></ul><ul><ul><li>Tailored networking events </li></ul></ul><ul><ul><li>Public Services as on-line network creators </li></ul></ul><ul><ul><li>The virtual high street </li></ul></ul>
  14. 14. Tailored Networking Events <ul><li>Designed for family businesses and their advisors </li></ul><ul><li>Sponsored by professional bodies </li></ul><ul><li>Offering scope for the family, business and social network to intertwine </li></ul><ul><li>Triggering networks </li></ul>
  15. 15. Public Services as Network Creators <ul><li>Facebook: Biz East Lothian </li></ul>
  16. 16. The Virtual High Street <ul><li>Facebook: Stockbridge </li></ul>
  17. 17. Where Does All of This Take Us? <ul><li>Social media are an electronic manifestation of a much older phenomena </li></ul><ul><li>If we understand the phenomena, we can examine the new networks </li></ul><ul><li>New approaches to network research allow us to consider the ways in which social media can be developed </li></ul><ul><li>By understanding, we can develop with new technology </li></ul>
  18. 18. The Future?
  19. 19. Social media & #PublicServices Dr Ian Elliott
  20. 20. Approaches to Public Service delivery <ul><li>Public Administration </li></ul><ul><li>Public Management </li></ul><ul><li>Public Governance </li></ul>
  21. 21. The role of the… <ul><li>Citizen </li></ul><ul><li>Customer </li></ul><ul><li>Co-producer </li></ul>
  22. 22. So how does this change the relationship? <ul><li>Ladder of participation </li></ul><ul><li>Citizen Control </li></ul><ul><li>Delegated Power </li></ul><ul><li>Partnership </li></ul><ul><li>Placation </li></ul><ul><li>Two-Way Consulting </li></ul><ul><li>One-way Informing </li></ul><ul><li>Therapy </li></ul><ul><li>Manipulation </li></ul><ul><li>(Arnstein, 1969) </li></ul>Source: Robert Couse-Baker www.flickr.com/photos/29233640@N07/2829173159
  23. 23. Citizen control Source: Odd_dog www.flickr.com/photos/mysight/5422502028 #saveourlibraries
  24. 24. The end of command-and-control Source: ssoosay www.flickr.com/photos/ssoosay/5742651464
  25. 25. Change is inevitable... <ul><li>‘ Social media revolution’ </li></ul><ul><li>Social media & ‘revolutions’ </li></ul><ul><li>A revolution in public service delivery? </li></ul>Source: dougcurran http://www.flickr.com/photos/dougcurran/3640245161
  26. 26. ...but not easy <ul><li>Need for culture change </li></ul>
  27. 27. Steps for change <ul><ul><li>Act with urgency; </li></ul></ul><ul><ul><li>Develop a guiding coalition; </li></ul></ul><ul><ul><li>Develop a change vision; </li></ul></ul><ul><ul><li>Communicate the vision & buy-in; </li></ul></ul><ul><ul><li>Empower broad-based action; </li></ul></ul><ul><ul><li>Generate short-term wins; </li></ul></ul><ul><ul><li>Don’t give up; </li></ul></ul><ul><ul><li>Make change stick </li></ul></ul>John P. Kotter Building the case Making it happen Making it stick
  28. 28. <ul><li>‘ Not only do we share information about new developments and listen to discussions online, we can answer questions about services and take part in these discussions. This isn't just about social media it's about innovation. We need to find new and smarter ways to forge closer relationships with residents so we can improve services to our communities. This means actively involving people in the design and delivery of services, and social media is a important way to cultivate a new relationship’ </li></ul><ul><li>@johnbarradell, chief executive at Brighton and Hove City Council </li></ul>
  29. 29. <ul><li>@ian_c_elliott </li></ul><ul><li>#cilips11 </li></ul>How can we help?
  30. 30. Some useful sources <ul><li>Anon (2011) “Be the status update you want to see”, We Love Local Government , weblog post, 16 May, accessed 17 May 2011, http://welovelocalgovernment.wordpress.com/2011/05/16/be-the-status-update-you-want-to-see/ </li></ul><ul><li>Anon (2011) “Anti Social Behaviour”, We Love Local Government , weblog post, 21 March, accessed 22 March 2011, http://welovelocalgovernment.wordpress.com/2011/03/21/anti-social-behaviour/ </li></ul><ul><li>Barradell, J. (2011) “Why it's sweet to tweet”, LocalGov.uk, 1 March, accessed 23 May 2011, http://www.localgov.co.uk/index.cfm?id=96078&method=news.detail </li></ul><ul><li>Gibson, A. (2010) Local by Social . NESTA: London </li></ul><ul><li>LGiU (2009) Local Government 3.0: How councils can respond to the new web agenda , LGiU: London. Available at: http://www.lgcplus.com/Journals/3/Files/2009/6/30/LGiU-SocialNetworking.pdf </li></ul><ul><li>Saxton, J. (2011) “Who dares wins: the charity sector and social media”, The Guardian . Available at: http://www.guardian.co.uk/voluntary-sector-network/2011/apr/21/charity-sector-and-social-media?& </li></ul>