EBOOKS UNBOUND AT UNIVERSITY OF GLASGOW – POWER TO THE USERS?  Wendy Walker [email_address]
Overview <ul><li>University of Glasgow - ebooks  </li></ul><ul><li>Demand Driven Acquisition </li></ul><ul><li>What’s out ...
Background <ul><li>Founded 1451 </li></ul><ul><li>Research intensive institution (Russell Group) </li></ul><ul><li>Broad-b...
Ebooks – current situation <ul><li>Demand/Expectation </li></ul><ul><li>Print copy first policy  </li></ul><ul><li>Individ...
Ebooks – the increase
Usage - ebook
Usage –print
Ebook issues <ul><li>Etextbooks </li></ul><ul><li>DRM  </li></ul><ul><li>Aggregator platforms (users want downloading, mob...
Demand Driven Acquisition <ul><li>Hot topic – everyone is talking about it! </li></ul><ul><li>Currently investigating 2 mo...
Evidence based acquisition - Publishers <ul><li>Modified version of  EBS model (ScienceDirect) </li></ul><ul><li>Fee paid ...
Evidence Based Acquisition – results so far
Patron Driven Acquisition - Aggregators <ul><li>Benefits: </li></ul><ul><li>Real-time access  </li></ul><ul><li>Only pay f...
University of Glasgow & PDA <ul><li>Small PDA ebook trial  </li></ul><ul><li>Limited amount of money to spend </li></ul><u...
What’s out there - aggregators <ul><li>Various models available </li></ul><ul><li>2 clicks and book is purchased </li></ul...
MyiLibrary. Patron Select <ul><li>5 times the value of your plan available to users  </li></ul><ul><li>Collections consult...
University of Glasgow & PDA – the process <ul><li>Title selection </li></ul><ul><li>OASIS: themes covering cross subject a...
University of Glasgow & PDA - results <ul><li>Money ran out after nearly 4 months </li></ul><ul><li>295 titles  </li></ul>...
University of Glasgow & PDA – results.. <ul><li>Heaviest used title </li></ul><ul><li>Assessing the George W. Bush Preside...
Conclusions/Moving forward <ul><li>DDA just one tool to build ebook collection </li></ul><ul><li>Potential method of suppo...
Final thoughts – power to the users? <ul><li>Demand/Expectation </li></ul><ul><li>Public libraries: Overdrive plan to offe...
Questions? <ul><li>Questions? </li></ul>
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Wendy Walker - Ebooks Unbound at University of Glasgow – Power to the Users?

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Wendy Walker - Ebooks Unbound at University of Glasgow – Power to the Users?

  1. 1. EBOOKS UNBOUND AT UNIVERSITY OF GLASGOW – POWER TO THE USERS? Wendy Walker [email_address]
  2. 2. Overview <ul><li>University of Glasgow - ebooks </li></ul><ul><li>Demand Driven Acquisition </li></ul><ul><li>What’s out there, our choices so far </li></ul><ul><li>Evidence based acquisition </li></ul><ul><li>Patron driven acquisition </li></ul><ul><li>Moving forward </li></ul>
  3. 3. Background <ul><li>Founded 1451 </li></ul><ul><li>Research intensive institution (Russell Group) </li></ul><ul><li>Broad-based: arts, social sciences, STM </li></ul><ul><li>Library received 92% on recent National Student Survey (NSS) </li></ul>
  4. 4. Ebooks – current situation <ul><li>Demand/Expectation </li></ul><ul><li>Print copy first policy </li></ul><ul><li>Individual purchases </li></ul><ul><li>Ebook collections </li></ul><ul><li>Full text via databases </li></ul><ul><li>Driven by Library </li></ul>
  5. 5. Ebooks – the increase
  6. 6. Usage - ebook
  7. 7. Usage –print
  8. 8. Ebook issues <ul><li>Etextbooks </li></ul><ul><li>DRM </li></ul><ul><li>Aggregator platforms (users want downloading, mobile use) </li></ul><ul><li>Different platforms, different business models – users don’t care about models! </li></ul>
  9. 9. Demand Driven Acquisition <ul><li>Hot topic – everyone is talking about it! </li></ul><ul><li>Currently investigating 2 models: </li></ul><ul><li>Evidence Based Acquisition </li></ul><ul><li>Patron Driven Acquisition </li></ul><ul><li>Both for ebooks! </li></ul>
  10. 10. Evidence based acquisition - Publishers <ul><li>Modified version of EBS model (ScienceDirect) </li></ul><ul><li>Fee paid up-front </li></ul><ul><li>12 months </li></ul><ul><li>MARC records </li></ul><ul><li>Library decides titles to purchase outright to the value of “deposit” paid </li></ul><ul><li>Benefits </li></ul><ul><li>Real time access </li></ul><ul><li>12 months to view usage </li></ul><ul><li>Relaxed DRM </li></ul><ul><li>Integration with other content </li></ul><ul><li>Negatives </li></ul><ul><li>Limited to one publisher </li></ul><ul><li>££££££££££££! </li></ul>
  11. 11. Evidence Based Acquisition – results so far
  12. 12. Patron Driven Acquisition - Aggregators <ul><li>Benefits: </li></ul><ul><li>Real-time access </li></ul><ul><li>Only pay for titles users actually use </li></ul><ul><li>Potential to fill gaps in collection </li></ul><ul><li>Saves staff time? </li></ul><ul><li>Negatives: </li></ul><ul><li>DRM </li></ul><ul><li>££££££££££! </li></ul><ul><li>What do we do when the money runs out? </li></ul><ul><li>US libraries, e.g. Utah, Denver & Arizona </li></ul><ul><li>Denver: 53% of print purchases never borrowed between 2005-9 </li></ul><ul><li>Rick Anderson (Utah), UKSG 2011: traditional library collection “bad guess at patron needs” (we’ll all go home then…) </li></ul><ul><li>Arizona – On Demand Delivery </li></ul>
  13. 13. University of Glasgow & PDA <ul><li>Small PDA ebook trial </li></ul><ul><li>Limited amount of money to spend </li></ul><ul><li>Limited amount of time to spend on title selection </li></ul><ul><li>Opportunity to support new themes and cross-subject research </li></ul><ul><li>Opportunity to review gaps in print title selection </li></ul>
  14. 14. What’s out there - aggregators <ul><li>Various models available </li></ul><ul><li>2 clicks and book is purchased </li></ul><ul><li>Rental </li></ul><ul><li>Suggest a Purchase </li></ul><ul><li>Set number of page views in one session </li></ul><ul><li>Library mediation </li></ul><ul><li>Users don’t care – let’s keep it simple! </li></ul>
  15. 15. MyiLibrary. Patron Select <ul><li>5 times the value of your plan available to users </li></ul><ul><li>Collections consultant/OASIS for subject profiling </li></ul><ul><li>Free Marc records </li></ul><ul><li>Purchase trigger: 2 accesses. Access: a view in the library reader, not in description or TOC. </li></ul><ul><li>Monthly reports on which titles have been purchased </li></ul>
  16. 16. University of Glasgow & PDA – the process <ul><li>Title selection </li></ul><ul><li>OASIS: themes covering cross subject areas, e.g. human rights, 20 th century British History </li></ul><ul><li>Limits: </li></ul><ul><ul><li>avoided titles we had in print </li></ul></ul><ul><ul><li>£100 max. per title </li></ul></ul><ul><ul><li>publication dates 2000-10 </li></ul></ul><ul><li>Staff time </li></ul><ul><li>1 st semester (October 2010) - not advertised </li></ul><ul><li>1500 titles available </li></ul>
  17. 17. University of Glasgow & PDA - results <ul><li>Money ran out after nearly 4 months </li></ul><ul><li>295 titles </li></ul><ul><li>Average cost per title: £55.96 </li></ul><ul><li>Sept 2011: 10% of titles not used again after initial purchase – but all titles used! </li></ul><ul><li>32% of titles received 10 accesses or more </li></ul><ul><li>Cost per use continues to decrease….. </li></ul><ul><li>Comparison with ebooks purchased via normal channels? </li></ul><ul><ul><li>10% not used after initial purchase </li></ul></ul><ul><ul><li>30% not used again after 2 accesses </li></ul></ul><ul><li>Positive feedback over usage and title selection </li></ul><ul><li>Target groups? </li></ul>
  18. 18. University of Glasgow & PDA – results.. <ul><li>Heaviest used title </li></ul><ul><li>Assessing the George W. Bush Presidency: Tale of Two Terms </li></ul><ul><li>10 titles in total related to George Bush </li></ul><ul><li>Who said he wasn’t popular? </li></ul><ul><li>Gap in modern history at research level? </li></ul>CC Image courtesy of US Embassy New Delhi on Flickr
  19. 19. Conclusions/Moving forward <ul><li>DDA just one tool to build ebook collection </li></ul><ul><li>Potential method of supporting research needs? </li></ul><ul><li>Funding – how can we responsibly budget? </li></ul><ul><li>Trust </li></ul><ul><li>Short paper for discussion at library committees </li></ul><ul><li>2 nd trial of PDA in 2 nd semester (January 2012) - again based on themes </li></ul><ul><li>Full evaluation of Evidence Based model at end of 2011 </li></ul>
  20. 20. Final thoughts – power to the users? <ul><li>Demand/Expectation </li></ul><ul><li>Public libraries: Overdrive plan to offer PDA/Suffolk </li></ul><ul><li>Rethinking policies </li></ul><ul><li>Aggregator PDA and DRM issues </li></ul><ul><li>Shift in power? </li></ul><ul><li>Power to the users? </li></ul>
  21. 21. Questions? <ul><li>Questions? </li></ul>
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