Wendy Walker - Ebooks Unbound at University of Glasgow – Power to the Users?

EBOOKS UNBOUND AT UNIVERSITY OF GLASGOW – POWER TO THE USERS? Wendy Walker [email_address]

Overview
University of Glasgow - ebooks
Demand Driven Acquisition
What’s out there, our choices so far
Evidence based acquisition
Patron driven acquisition
Moving forward

Background
Founded 1451
Research intensive institution (Russell Group)
Broad-based: arts, social sciences, STM
Library received 92% on recent National Student Survey (NSS)

Ebooks – current situation
Demand/Expectation
Print copy first policy
Individual purchases
Ebook collections
Full text via databases
Driven by Library

Ebooks – the increase

Usage - ebook

Usage –print

Ebook issues
Etextbooks
DRM
Aggregator platforms (users want downloading, mobile use)
Different platforms, different business models – users don’t care about models!

Demand Driven Acquisition
Hot topic – everyone is talking about it!
Currently investigating 2 models:
Evidence Based Acquisition
Patron Driven Acquisition
Both for ebooks!

Evidence based acquisition - Publishers
Modified version of EBS model (ScienceDirect)
Fee paid up-front
12 months
MARC records
Library decides titles to purchase outright to the value of “deposit” paid
Benefits
Real time access
12 months to view usage
Relaxed DRM
Integration with other content
Negatives
Limited to one publisher
££££££££££££!

Evidence Based Acquisition – results so far

Patron Driven Acquisition - Aggregators
Benefits:
Real-time access
Only pay for titles users actually use
Potential to fill gaps in collection
Saves staff time?
Negatives:
DRM
££££££££££!
What do we do when the money runs out?
US libraries, e.g. Utah, Denver & Arizona
Denver: 53% of print purchases never borrowed between 2005-9
Rick Anderson (Utah), UKSG 2011: traditional library collection “bad guess at patron needs” (we’ll all go home then…)
Arizona – On Demand Delivery

University of Glasgow & PDA
Small PDA ebook trial
Limited amount of money to spend
Limited amount of time to spend on title selection
Opportunity to support new themes and cross-subject research
Opportunity to review gaps in print title selection

What’s out there - aggregators
Various models available
2 clicks and book is purchased
Rental
Suggest a Purchase
Set number of page views in one session
Library mediation
Users don’t care – let’s keep it simple!

MyiLibrary. Patron Select
5 times the value of your plan available to users
Collections consultant/OASIS for subject profiling
Free Marc records
Purchase trigger: 2 accesses. Access: a view in the library reader, not in description or TOC.
Monthly reports on which titles have been purchased

University of Glasgow & PDA – the process
Title selection
OASIS: themes covering cross subject areas, e.g. human rights, 20 th century British History
Limits:
avoided titles we had in print
£100 max. per title
publication dates 2000-10
Staff time
1 st semester (October 2010) - not advertised
1500 titles available

University of Glasgow & PDA - results
Money ran out after nearly 4 months
295 titles
Average cost per title: £55.96
Sept 2011: 10% of titles not used again after initial purchase – but all titles used!
32% of titles received 10 accesses or more
Cost per use continues to decrease…..
Comparison with ebooks purchased via normal channels?
10% not used after initial purchase
30% not used again after 2 accesses
Positive feedback over usage and title selection
Target groups?

University of Glasgow & PDA – results..
Heaviest used title
Assessing the George W. Bush Presidency: Tale of Two Terms
10 titles in total related to George Bush
Who said he wasn’t popular?
Gap in modern history at research level?
CC Image courtesy of US Embassy New Delhi on Flickr

Conclusions/Moving forward
DDA just one tool to build ebook collection
Potential method of supporting research needs?
Funding – how can we responsibly budget?
Trust
Short paper for discussion at library committees
2 nd trial of PDA in 2 nd semester (January 2012) - again based on themes
Full evaluation of Evidence Based model at end of 2011

Final thoughts – power to the users?
Demand/Expectation
Public libraries: Overdrive plan to offer PDA/Suffolk
Rethinking policies
Aggregator PDA and DRM issues
Shift in power?
Power to the users?

Questions?
Questions?

Wendy Walker - Ebooks Unbound at University of Glasgow – Power to the Users?

by Scottish Library & Information Council (SLIC), CILIP in Scotland (CILIPS)

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Wendy Walker - Ebooks Unbound at University of Glasgow – Power to the Users? Presentation Transcript