The Strategic Content Alliance A presentation on the work of the SCA

The Strategic Content Alliance Why do we need an alliance? Emma Beer Manager, Strategic Content Alliance

The Strategic Content Alliance The Mission Optimising Knowledge and Skill for UK sectors Keen to ensure Scottish agendas are recognised and taken into account

The Strategic Content Alliance

The Mission

Optimising Knowledge and Skill for UK sectors

Keen to ensure Scottish agendas are recognised and taken into account

The Strategic Content Alliance Scenario 1

The Strategic Content Alliance The UK E-Content Landscape

The Strategic Content Alliance Building bridges to e-content

The Strategic Content Alliance The partners

The Strategic Content Alliance Some background A two year initiative Each “home nation” – England, Northern Ireland, Scotland and Wales will be involved in the development and deployment of the Framework. The initiative is one manifestation of the UK’s commitment to the European Union’s i2010 strategic policy framework. It illustrates the “political will” of the sponsors for tangible impetus to real interoperability across technical, political and administrative barriers. Focus on working across-sectors. Financial sponsorship by all the sectors represented on the SCA The aim

Some background

A two year initiative Each “home nation” – England, Northern Ireland, Scotland and Wales will be involved in the development and deployment of the Framework.

The initiative is one manifestation of the UK’s commitment to the European Union’s i2010 strategic policy framework.

It illustrates the “political will” of the sponsors for tangible impetus to real interoperability across technical, political and administrative barriers.

Focus on working across-sectors. Financial sponsorship by all the sectors represented on the SCA

The Strategic Content Alliance What will the framework produce? E-Content “Service Convergence” modeling: Report documenting characteristics of sponsors’ e-content services; Document recommending where more converged services would offer benefits to users and steps to achieve this (In doing this there would be a need to recognise the broader landscape of content providers outside the public sector). E-Content Exchange (interoperability) Model Development: Interoperability pilots testing: scalability, sustainability and market/user need for a more common information environment BBC Memoryshare The methodology

What will the framework produce?

E-Content “Service Convergence” modeling:

Report documenting characteristics of sponsors’ e-content services;

Document recommending where more converged services would offer benefits to users and steps to achieve this (In doing this there would be a need to recognise the broader landscape of content providers outside the public sector).

E-Content Exchange (interoperability) Model Development:

Interoperability pilots testing: scalability, sustainability and market/user need for a more common information environment

BBC Memoryshare

E-Content Audience analysis and modeling Synthesis of user characteristics and requirements derived from data available from sponsoring organisations Documentation of common requirements to feed into framework E-Content Policy and Procedures Synthesis of findings from analysis of sponsors policies Focus on IPR, orphan works, response to Gowers Consultative Paper Identification of barriers and recommendations for overcoming them; Develop good practice “handbook” aimed at relevant e-content providers (particularly agencies within the public sector)

E-Content Audience analysis and modeling

Synthesis of user characteristics and requirements derived from data available from sponsoring organisations

Documentation of common requirements to feed into framework

E-Content Policy and Procedures

Synthesis of findings from analysis of sponsors policies

Focus on IPR, orphan works, response to Gowers Consultative Paper

Identification of barriers and recommendations for overcoming them;

Develop good practice “handbook” aimed at relevant e-content providers (particularly agencies within the public sector)

E-Content Audit and Register Scope of digital collections report Set up a pilot register of collections based on scoping exercise Manage provision of sponsors e-content records for use in existing registries (esp. IESR) E-Content Standards and Good Practices Common technical standards and good practices document “ advocacy” strategy to promote further adoption of documented standards Business Models and Sustainability strategies for e-Content work Review sustainability models currently used by participating stakeholders for e-content service provision, undertake desk research to gain awareness of other sustainability models, and undertake some comparative studies identifying strengths, weaknesses, opportunities and threats in different models identified

E-Content Audit and Register

Scope of digital collections report

Set up a pilot register of collections based on scoping exercise

Manage provision of sponsors e-content records for use in existing registries (esp. IESR)

E-Content Standards and Good Practices

Common technical standards and good practices document

“ advocacy” strategy to promote further adoption of documented standards

Business Models and Sustainability strategies for e-Content work

Review sustainability models currently used by participating stakeholders for e-content service provision, undertake desk research to gain awareness of other sustainability models, and undertake some comparative studies identifying strengths, weaknesses, opportunities and threats in different models identified

Outcomes for the UK public sector Increased co-ordination and collaboration in the development of interoperable e-content; Greater understanding and improved market intelligence to develop “fit for purpose” e-content; Opportunities to align e-content strategy, policy and implementation planning; Improved coherence and reduced ambiguity in the messages sent to the EU, UK and devolved administrations and the user; Greater understanding of and the management of IPR, licensing and DRM and possible alignment to reduce barriers to take-up and use by the citizen; Improved business modelling opportunities.

Outcomes for the UK public sector

Increased co-ordination and collaboration in the development of interoperable e-content;

Greater understanding and improved market intelligence to develop “fit for purpose” e-content;

Opportunities to align e-content strategy, policy and implementation planning;

Improved coherence and reduced ambiguity in the messages sent to the EU, UK and devolved administrations and the user;

Greater understanding of and the management of IPR, licensing and DRM and possible alignment to reduce barriers to take-up and use by the citizen;

Improved business modelling opportunities.

Outcomes for the User To widen the take-up and use of e-content (incl. by new audiences); To reduce barriers to e-content: To increase the re-use of content in user-generated content; To improve the overall citizens experience in accessing, using and reusing e-content i.e. convenience

Outcomes for the User

To widen the take-up and use of e-content (incl. by new audiences);

To reduce barriers to e-content:

To increase the re-use of content in user-generated content;

To improve the overall citizens experience in accessing, using and reusing e-content i.e. convenience

Methodology Brainstorming workshops bringing together sectoral expertise Scoping of key areas where further research and development work would aid the work of the SC Peer-review of Invitation to Tender Commissioning of work Peer-review of outcomes and recommendations by ‘community’ of experts

Methodology

Brainstorming workshops bringing together sectoral expertise

Scoping of key areas where further research and development work would aid the work of the SC

Peer-review of Invitation to Tender

Commissioning of work

Peer-review of outcomes and recommendations by ‘community’ of experts

Devolved administrations (for example, Scottish Parliament, Welsh Assembly Government and the soon Northern Ireland Assembly) provide new challenges and opportunities for UK strategy in a changing political landscape. Some Service convergence across sectors (for example, Universities providing NHS Library Services) highlights the inadequacies of the current licences. Drivers from key reports – ‘Investigative Study towards establishing a Scottish Higher Education Digital Library for Scottish Universities’, and ‘The Power of Information’ recommendations

Devolved administrations (for example, Scottish Parliament, Welsh Assembly Government and the soon Northern Ireland Assembly) provide new challenges and opportunities for UK strategy in a changing political landscape.

Some Service convergence across sectors (for example, Universities providing NHS Library Services) highlights the inadequacies of the current licences.

Drivers from key reports – ‘Investigative Study towards establishing a Scottish Higher Education Digital Library for Scottish Universities’, and ‘The Power of Information’ recommendations

The Strategic Content Alliance UK e-Content Framework to be delivered in: Spring 2009 Delivery dates

UK e-Content Framework to be delivered in:

Spring 2009

The Strategic Content Alliance Scotland and the SCA Next SCA Scotland event on 22 May 2008 Affiliated Membership Want to be involved?

Scotland and the SCA

Next SCA Scotland event on 22 May 2008

Affiliated Membership

The Strategic Content Alliance Stuart Dempster Project Director, Strategic Content Alliance [email_address] Emma Beer Manager, Strategic Content Alliance [email_address] www.jisc.ac.uk/contentalliance Contact us…

Stuart Dempster

Project Director, Strategic Content Alliance

[email_address]

Emma Beer

Manager, Strategic Content Alliance

[email_address]

www.jisc.ac.uk/contentalliance

Thank you for listening. Any questions?

Thank you for listening.

Any questions?