The Library Space as a Means of marketing: Case Study: Designing the Library for the Youth
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The Library Space as a Means of marketing: Case Study: Designing the Library for the Youth

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To (too?) Public: library Marketing and Public Relations in Public Libraries Today. Presentation by Virpi Launonen, Director

To (too?) Public: library Marketing and Public Relations in Public Libraries Today. Presentation by Virpi Launonen, Director
of Mikkeli City Library, Southern Savo Regional Library, Finland

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    The Library Space as a Means of marketing: Case Study: Designing the Library for the Youth The Library Space as a Means of marketing: Case Study: Designing the Library for the Youth Presentation Transcript

    • The Library Space as a Means of Marketing – Case: Designing the library for young people Twin cities in Tallinn 4.–6.5.2011 Virpi Launonen
    • About Mikkeli
    • Some facts
      • Total area km2 2 127
      • land area km2 1 716
      • water area km2 411
      • Population 48 688
      • Density of the population 28,4
      • (persons per km2)
      • Summer cottages 5 698
      • Reasonable size, 50 000 inhabitants, an urban city in the middle of lakes and nature
      • Quality life in quality environment
      • Good location and good connections
      • Growing service and administrative centre, capital of the province
      • Traditional ”school city”, lots of studying possibilities, new investments in higher education
      • Global new technology enterprises
      • Committed labour
      • Reasonable cost of living
      • Good networks
      Mikkeli – the capital of Lake Finland
    • What are the things young people want from libraries?
      • Get a grip on this problem by evaluating our services
      • Non-user survey for young people
      • There weren’t any non-library users in the sample (about 60 students, from 3 different schools)
      • Group interviews to find out the reasons why young people don’t visit the library more often
    • The main conclusions of interviews
      • Library as a space is not attractive enough
      • More sofas
      • There isn’t much to do for young people in libraries
    • Workshop
      • About forty pupils
      • The pupils had great ideas and they discussed vividly
      • Ideas how to develop the library
      • We got a chance to hear what young people dislike about the library
    •  
    • What we learned from the workshop
      • Young people are irritated by the request to be silent. They want to chat with their friends, but on the other hand they appreciate that there is a silent place in the library. That’s why there should be different noise level zones in the library.
      • There are too many books. It’s hard to find something interesting to read. More shelves for displaying the books as reading tips
      • There should be more room for just sitting and hanging around.
      • More activities: clubs and workshops
      • More happenings: night library, meetings with writers, game evenings, music happenings
      • Possibility to have a snack and to do homework
      • Young people have many ideas and they appreciate when they are listened to.
      • Library staff had a great opportunity to tell about library services and to ask the pupils’ opinions on them. The workshops are a perfect way to promote, evaluate and develop library services.
    • What have we done since?
      • Kirjavaa* -library festival:
        • to show that library can be a place for meeting people and doing things
      • Kalevankangas Library
        • we have planned the library together with the pupils
        • *kirjava = multicoloured, spotted
        • kirja = book
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    • Kalevankangas library
        • Lizard terrarium, sofas, games, bookshelves for displaying books as reading tips and a map where the children can mark places they have visited
        • Afternoon club
        • Fairly small collection
        • Different kinds of spaces
    • What we (hope to) achieve?
      • To refresh the dusty image of the library
      • Taking customers part of planning process of library facilities and services
      • More satisfied customers