The Strategic Content Alliance An overview of the Alliance

The Strategic Content Alliance www.jisc.ac.uk/contentalliance | Slide 10 June 2009 The drive towards an Online Content Framework Stuart Dempster Director , Strategic Content Alliance

www.jisc.ac.uk/contentalliance | Slide 10 June 2009 The sponsors The Strategic Content Alliance

UK partnerships www.jisc.ac.uk/contentalliance | Slide 10 June 2009

International partnerships www.jisc.ac.uk/contentalliance | Slide 10 June 2009

The Strategic Content Alliance www.jisc.ac.uk/contentalliance | Slide 10 June 2009 The rationale for a Content Framework

The Content Framework components www.jisc.ac.uk/contentalliance | Slide 10 June 2009 (The Alliance is developing these themes for the Content Framework)

The current Content Framework www.jisc.ac.uk/contentalliance | Slide 10 June 2009 (The current situation probably looks more like this)

The Content Framework www.jisc.ac.uk/contentalliance | Slide 10 June 2009 (The ambition of the Content Framework is to nurture a set of mutually supportive commonly understood policies and strategies across the UK public sector and beyond)

A sea of change… Online Content “policy and practice change agents” www.jisc.ac.uk/contentalliance | Slide 10 June 2009

Tactical Tools and Workshops Free practical tools for practitioners in key online content “problems areas” such as IP and licencing. Freely available to use and repurpose. Free practical workshops – ranging from 2 day short courses on search engine optimisation and internet marketing to afternoon events on “problem areas” such as sustainability. 8 June: IPR/licensing (Birmingham) 16 June: Business modeling (Glasgow) 19 June: IPR/licensing (London) 22 June: Audience analysis (Liverpool) 23 June: Web 2.0 (Manchester) 24 June: Web 2.0 (Leeds) 26 June: Audience analysis (Bristol) 6 July: Business modeling (Brighton) 7 July: Business modeling (Norwich) 10 July: IPR/licensing (Newcastle) 13 July: Audience analysis (Bournemouth) 15 July: IPR/licensing (Cardiff) 20 July: Web 2.0 (Plymouth) 22 July: Audience analysis (Belfast)

Free practical tools for practitioners in key online content “problems areas” such as IP and licencing. Freely available to use and repurpose.

Free practical workshops – ranging from 2 day short courses on search engine optimisation and internet marketing to afternoon events on “problem areas” such as sustainability.

8 June: IPR/licensing (Birmingham)

16 June: Business modeling (Glasgow)

19 June: IPR/licensing (London)

22 June: Audience analysis (Liverpool)

23 June: Web 2.0 (Manchester)

24 June: Web 2.0 (Leeds)

26 June: Audience analysis (Bristol)

6 July: Business modeling (Brighton)

7 July: Business modeling (Norwich)

10 July: IPR/licensing (Newcastle)

13 July: Audience analysis (Bournemouth)

15 July: IPR/licensing (Cardiff)

20 July: Web 2.0 (Plymouth)

22 July: Audience analysis (Belfast)

Audience Analysis and Modelling –meeting users needs and wants: A suite of tools Initial Survey Report In-Depth Report Case Studies “Decision” Schematic www.jisc.ac.uk/contentalliance | Slide 10 June 2009

Initial Survey Report In-Depth Report Case Studies “Decision” Schematic

Business Models and Sustainability – Reports, Case Studies, Events and Tools www.jisc.ac.uk/contentalliance | Slide 10 June 2009 In-Depth Report In-depth case studies Schematic “decision making tools Funders workshops

In-Depth Report

In-depth case studies

Schematic “decision making tools

Funders workshops

The IPR/ Licencing Toolkit and the UK’s first “Orphan Works” Survey Toolkit “Guides” “Your documents seem incredibly useable and I am in awe of the amount of work it must have taken to compress these immensely complex issues into such friendly form. This body of work will represent a really major contribution to IPR management in the sector”. www.jisc.ac.uk/contentalliance | Slide 10 June 2009 Tom Morgan Head of Rights & Reproductions National Portrait Gallery

Toolkit “Guides” “Your documents seem incredibly useable and I am in

awe of the amount of work it must have taken to

compress these immensely complex issues into

such friendly form. This body of work will represent

a really major contribution to IPR management

in the sector”.

Internet Marketing, Search Engine Optimisation and Writing for the Web www.jisc.ac.uk/contentalliance | Slide 10 June 2009 In-depth case studies in the UK and Canada in partnership with the Canadian Heritage Information Network 2-3 day shorts courses in Belfast, Cardiff, Edinburgh and London And “good practice guides to follow…

In-depth case studies in the UK and Canada in partnership with the Canadian Heritage Information Network

2-3 day shorts courses in Belfast, Cardiff, Edinburgh and London

And “good practice guides to follow…

Digipedia – A Prototype Content Framework Presentation Layer www.jisc.ac.uk/contentalliance | Slide 10 June 2009

CenturyShare

CenturyShare

CenturyShare

CenturyShare

Advocacy, Adaptation and Adoption… Policy makers…dialogue and influence Practitioners…retooling and re-skilling www.jisc.ac.uk/contentalliance | Slide 10 June 2009

Policy makers…dialogue and influence Practitioners…retooling and re-skilling

The End Thank you for listening and any questions? For Further information please see “SCA Blog” Or contact me at….. Stuart Dempster [email_address] 07791-594-199 www.jisc.ac.uk/contentalliance | Slide 10 June 2009

Thank you for listening and any questions?

For Further information please see “SCA Blog”

Or contact me at…..

Stuart Dempster

[email_address]

07791-594-199