Social Media and National Libraries

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Event: Metadata and Web 2.0 seminar
Organised by: Cataloguing & Indexing Group in Scotland
Held on Friday 2nd March at the National Library of Scotland, Edinburgh
Presented by: Bryan Christie, National Library of Scotland

Published in: Technology, News & Politics
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  • Facebook now has more than 800 million users – more than the entire population of Europe ( 730 million) 140 million tweets a day – equivalent to 6000 copies of War and Peace. Compares to just 10 million a day a couple of years ago More video content is uploaded to YouTube in a 60 day period than the three major U.S. television networks created in 60 years. Flickr niow hosts more that 4 billion images and members upload them at a rate of 3000 per minute.
  • Some people take it very seriously
  • According to a study of 2000 tweets, 40% are useless babble, 38% conversation, 9% pass along value, 6% are self promotioon, 4% spam and 4% news.
  • Explain previous policy two to three new updates a week. Fairly random . Mostly plugging events. Informing people of what was going on in the library New strategy – postings more often, trying to have interesting, entertaining content, using it as just another comms vehicle – KEY THING to highlight richness of collections
  • A mutchkin was an old Scottish measure of just under a pint
  • Tie things in to events elsewhere
  • Trying to do the same thing with Facebook postings – using it as a shop window for the treasures on our website and in the Library
  • This is the big question. Number of free tools you can use to measure impact – Twitter Counter is one of these
  • When took over responsibility for social media in August we had just over 2000 followers , now over 3500.
  • Edinburgh City Council was a finalist in the UK Public Sector Digital Awards 2011 for best use of social media for their “Your Library” platform. Includes a library app, Twitter, Facebook etc – all integrated and very good. Benchmark performance against recognised good practice.
  • Graphs all going up at similar rate. Is this because of anything we are doing or just the expanding use of Twitter generally? British Library in a different league with 260,000 followers. They are in top few hundred of Twitter users while we’re at 72,000. However last summer we were up around 90,000.
  • We have tweeted just over 750 times, the National Library of Wales has over 1700 and National Library of Ireland 9700. Does quality win out over quantity?
  • Scotland’s most banned book by George Buchanan dates from 1579 and has a Latin title controversial views about religion and monarchy
  • It’s been a learning experience – this was me six months ago.
  • Social Media and National Libraries

    1. 1. Social Media forNational Libraries
    2. 2. Social media is HUGE
    3. 3. But is it useful?
    4. 4. How are we using it?
    5. 5. Twitter examplesCelebrate Shrove Tuesdaywith a pancake recipe from1782 http://bit.ly/y1GAR8Dont forget - only half amutchkin
    6. 6. Twitter examplesThe Massacre of Glencoe took placeon this day in 1692. This is the originorder to “put all to the sword” under70. http://bit.ly/9EJSNe
    7. 7. Twitter examplesIts the Oscars this weekendand Fridays Fun Film showssome rare Scottish successat the Oscars from 1961
    8. 8. Facebook posting
    9. 9. Facebook postings - video
    10. 10. Facebook postings - pictures
    11. 11. Is it working?
    12. 12. Twitter followers- last three months
    13. 13. Comparing performance
    14. 14. Comparing national libraries
    15. 15. Tweeting rates
    16. 16. Facebook : January - November 201160000500004000030000 Page views2000010000 0 January May September
    17. 17. Facebook : January to November 20113000250020001500 Monthly users1000 500 0 January May September
    18. 18. Reach
    19. 19. Virality
    20. 20. Engaged users
    21. 21. Summary• Be active• Be interesting• Be funny (where possible)• Monitor what’s happening• Listen and respond to what people are saying

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