Removing Barriers: developing national guidelines for library use of Web2.0

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An introduction to Web2.0 guidelines that have been developed by the Scottish Library and Information Council (SLIC) to support library services in experimenting with new technologies.

Delivered by Gillian Hanlon, Information Officer.

Part of Enterprise, engagement and new communication: Web2.0 in the library, which was organised by CILIP in Scotland (CILIPS) and took place 2 Jul 2009.

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Removing Barriers: developing national guidelines for library use of Web2.0

  1. 1. Removing barriers: developing national guidelines for library use of Web2.0 Gillian Hanlon Scottish Library & Information Council
  2. 2. SLAINTE 2.0
  3. 3. Web2.0 in action Function Service Objective Blog Wordpress To create an informal space for news and discussion Micro-blog Twitter To provide frequent short updates and contribute to virtual professional networks Photo sharing Flickr To promote libraries and library related activities and to host archival images Presentation SlideShare To share ideas and best practice and to make our CPD output sharing more widely available Video sharing YouTube To promote libraries and library related activities and to share existing content from SLAINTE with a wider audience Social bookmarking Delicious To collate and share a wide range of trusted resources related to the library and information profession
  4. 4. Why use Web 2.0? • Keep pace with technology and respond to user demand • Promote library services and initiatives • Facilitate interactive services and enables user engagement • Provide current awareness services and frequently updated content - instant web publishing functionality • Complement existing web content • Low or no cost associated with most services • No requirement for technical or computer programming expertise
  5. 5. Web2.0 and CPD • Widens professional networks • Promotes sharing of good practice and advice • Presents informal space for professional discussion • Fuels creative thinking & innovation
  6. 6. Web2.0 and Conferences
  7. 7. Web2.0 Barriers • User protection – some Web2.0 services may be used to host inappropriate or offensive material • Employee management –staff may spend time social networking when they should be working • Staff training –concerns about limited technical expertise and the time required to maintain Web2.0 services • Traditional professional approaches – resistance to new in favour of traditional approaches to information delivery and community engagement
  8. 8. Creating guidelines: aims • Advocacy - to promote the benefits of Web2.0 in libraries and dispel some common myths • Overcoming barriers - to support libraries in adopting Web2.0 • Support – to offer practical tips
  9. 9. Creating guidelines: scope Printed guidelines Web content • To support Web2.0 • To offer practical “how to” advocacy guidance and support -Creative Commons • To collate and promote license to allow sharing examples of use and best and repurposing (e.g. practice, including case within a business case) studies • To promote Web2.0 and • To provide access to convince the non- useful resources and believers – at service or highlight new institutional level developments
  10. 10. Printed guidelines: content • Definitions • Benefits (reaching your audience; developing services; raising awareness/promotion; professional development) • Tips for implementation (practical start-up pointers as well as instruction on dealing with the wider issues – such as staffing concerns) • Myths dispelled
  11. 11. Printed guidelines: myths dispelled Myth: Myth: “Web2.0 is “My IT dept just just a fad.” won’t block Web2.0 sites!” “For me, Web2.0 is much more “After an initial request to unblock was than a passing phase; it’s a declined, I wrote & presented a full whole new mindset, a total business case; within 2 days, I was culture rethink and it presents given full unfiltered access to the social new ways of working.” networking category. “ Liz McGettigan, Richard Aird Edinburgh City Council West Dunbartonshire Council
  12. 12. Web content: case studies • City of Edinburgh Council – using a range of Web2.0 services within a public library service • West Dunbartonshire Council – building a successful business case • Queen Margaret University library – using a range of Web2.0 services integrated within the library website
  13. 13. Web content: resources • Tips and advice – from SLIC/CILIPS and the wider library community • Multimedia content – instructional videos and web tutorials • Sample supporting documents – AUPs, writing guides etc
  14. 14. Next steps • Guidelines published Aug/Sep 2009 • Slainte2.0 web content available Sep/Oct • Maintaining web content - ongoing development, addition of new resources etc • Encouraging contributions – sharing good practice, adding case studies • Monitoring – the adoption and integration of Web2.0 services within libraries
  15. 15. Contact Gillian Hanlon Information Officer, SLIC W: http://www.slainte.org.uk e: slic1@slainte.org.uk Twitter: @gillianhanlon

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