mlibrary project Napier University


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  • Open text question - In 2010, was 24% Nokia, 20% Samsung, 19% Apple. In 2011, Apple has moved forward into first place, with Blackberry and HTC also showing strides.
  • One that allows you to browse the web and send email. Could say here that Apple has basically been holding market share, but Nokia slipping and new growth is really for Samsung and HTC.
  • 2010 iPhone (iOS) 36%, Android 25%, Blackberry 21%, Symbian 11%, Windows Mobile 5%, WebOS 2% 2011 iPhone 28%, Android 37%, Blackberry 16%, Symbian 5%, Windows 1%, WebOS 1%
  • Our stats are pretty small, but they seem indicative of a change – Some would say these stats are skewed because of customers waiting to buy the iPhone 4S, but I guess we’ll see in time. Whatever, there is certainly strong competition, and range of environments for us to develop for.
  • These numbers were fairly constant in 2011. So the pace of change is fast. – 64% for less than a year. 85% for less than 18 months.
  • Last year texting and phoning came up as the basic services – this year more students said they browse the web every day than use their phone to make calls.
  • Open ended question, summary of responses.
  • Students tend to say - Can access from anywhere, anytime. Do things on the go, SAVE TIME. Would not read much on phone as the screen is too small.
  • mlibrary project Napier University

    1. 1. Academic Libraries and Mobile Technologies Laurence Patterson & Eithne Barry
    2. 2. Project Overview <ul><li>Collaboration between Edinburgh Napier University and University of the Highlands and Islands. </li></ul><ul><li>Two strands of project: </li></ul><ul><li>To investigate student usage of and attitudes towards mobile technologies - Eithne </li></ul><ul><li>How UK academic libraries are using/can use mobile technologies to support students – Laurence </li></ul>
    3. 3. What do our users want?
    4. 4. Project survey – Nov 2010 <ul><li>Across three universities - Edinburgh Napier, Queen Margaret University, University of the Highlands and Islands. </li></ul><ul><li>Students only </li></ul><ul><li>iPad offered as prize. </li></ul><ul><li>1061 responses. </li></ul><ul><li>Majority of replies were from ENU, this sample fairly representative of student population. </li></ul>
    5. 5. Edinburgh Napier catch-up survey – Oct 2011 <ul><li>Same survey questions. </li></ul><ul><li>Edinburgh Napier University only - update to inform our own developments. </li></ul><ul><li>182 responses </li></ul><ul><li>Much smaller response group – less representative. </li></ul>
    6. 6. Say hello to Jane I’m the ‘average student’ here at Edinburgh Napier University.
    7. 7. What sort of mobiles do students have?
    8. 8. Remember... Blue = Nov 2010 survey = 1061 Green = Oct 2011 survey = 182
    9. 9. <ul><li>2010, 68% had a ‘smartphone’ </li></ul><ul><ul><ul><li>2011 - 86% said they have one. </li></ul></ul></ul><ul><li>Top smartphone makes - </li></ul>2010 2011 Apple 25% 28% Nokia 19% 9%  Samsung 14% 18% Blackberry 14% 16% HTC 11% 17%
    10. 10. Operating system (smartphones only)
    11. 11. Backed up by sales? <ul><li>BBC news 28 th Oct – ‘Samsung overtakes Apple in smartphone shipments’ </li></ul>
    12. 12. <ul><li>61% (64%) of survey respondents said they had owned their current mobile phone for less than a year. </li></ul>81% (85%) had owned their current mobile for less than 18 months.
    13. 13. My phone is nearly a year old, and I’m thinking about getting a new one. Maybe an iPhone? I don’t know, the Samsung Galaxy SII looks pretty good...
    14. 14. Can they afford web browsing? <ul><li>43% (53%) had ‘unlimited’ access to the web on their mobile </li></ul>But... 32% (16%) said contract/funds stop them using the mobile web as much as they would like
    15. 15. Of those with web access… ( 86% -> 92% ) <ul><li>63% (91%) have downloaded apps </li></ul>41% (67%) have signed up to receive automatic updates
    16. 16. QR codes (all respondents) 18% (47%) knew what a QR code was 8% (34%) had a QR code reader on their mobile phone/device
    17. 17. Services used on mobile phone/device once a day
    18. 18. I mostly use my mobile for texting and phoning. I’m on the web most days (checking Facebook or email), but I don’t read much on there. The screen is too small.
    19. 19. Using Library services <ul><li>15% (24%) had used Library services on their mobile </li></ul>Services they had used (2010):
    20. 20. Library services you would use on your mobile if you could?
    21. 21. I haven’t used Library pages on my mobile. That’d be great though, especially to save time. Like if I could search for a book on the bus on the way to the Uni.
    22. 22. Student quotes ‘ Access to information is in your pocket! 24/7’ ‘ Can get information any time, do what I wanna do, such as find books during the lecture teacher said. But the screen is not big enough.’
    23. 23. ‘ I see only benefits. This age is fast, connection is important.’
    24. 24. <ul><li>University of Kent – April/May 2011 </li></ul><ul><li>Students only </li></ul><ul><li>97% said mobile phone/device wireless enabled. </li></ul><ul><li>72% said used their phone/device to check University email. </li></ul><ul><li>Edinburgh University March 2010 </li></ul><ul><li>Students only </li></ul><ul><li>49% had smartphones </li></ul><ul><li>Of those – Apple 35%, Nokia 25%, Blackberry 17%. </li></ul><ul><li>50% of students accessed email and Facebook via mobiles several times a day. </li></ul><ul><li>Open + Cambridge Universities - May 2009 </li></ul><ul><li>Students and staff </li></ul><ul><li>Less than 16% of Cambridge respondents access the internet more than once a week, and 25% at the OU. </li></ul>
    25. 25. Summary <ul><li>A high proportion of students have smartphones and are browsing the web daily. </li></ul><ul><li>90% (95%) would like to access at least one Library service. </li></ul>
    26. 26. However… <ul><li>32% (16%) say contract/funds stop them using the web as much as they would like (possibly becoming less of an issue?) </li></ul><ul><li>Students over 30 are less likely to browse the mobile web regularly. </li></ul><ul><li>Reading content (such as e-books, journals or newspapers) is less common. </li></ul>
    27. 27. Challenges for us <ul><li>Designing services that suit our users, for a range of mobile phone/devices and operating systems. </li></ul><ul><li>Keeping up with the rate of change of phone/devices </li></ul><ul><li>Providing equity of services for all users. </li></ul>
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