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mlibrary project Napier University
 
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SLIC IDF

SLIC IDF

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  • Open text question - In 2010, was 24% Nokia, 20% Samsung, 19% Apple. In 2011, Apple has moved forward into first place, with Blackberry and HTC also showing strides.
  • One that allows you to browse the web and send email. Could say here that Apple has basically been holding market share, but Nokia slipping and new growth is really for Samsung and HTC.
  • 2010 iPhone (iOS) 36%, Android 25%, Blackberry 21%, Symbian 11%, Windows Mobile 5%, WebOS 2% 2011 iPhone 28%, Android 37%, Blackberry 16%, Symbian 5%, Windows 1%, WebOS 1%
  • Our stats are pretty small, but they seem indicative of a change – Some would say these stats are skewed because of customers waiting to buy the iPhone 4S, but I guess we’ll see in time. Whatever, there is certainly strong competition, and range of environments for us to develop for.
  • These numbers were fairly constant in 2011. So the pace of change is fast. – 64% for less than a year. 85% for less than 18 months.
  • Last year texting and phoning came up as the basic services – this year more students said they browse the web every day than use their phone to make calls.
  • Open ended question, summary of responses.
  • Students tend to say - Can access from anywhere, anytime. Do things on the go, SAVE TIME. Would not read much on phone as the screen is too small.

mlibrary project Napier University mlibrary project Napier University Presentation Transcript