Finding the right stuff - Google v libraries - the users choice

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4th SLIC FE Conference 3rd Dec 2009

Elaine Fulton's presentation on what issues libraries need to consider when planning service developments.

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Finding the right stuff - Google v libraries - the users choice

  1. 1. Finding the right stuff – Google v libraries – the users choice Elaine Fulton Director Scottish Library and Information Council and CILIP in Scotland SLIC: Company Limited by Guarantee/ Registered in Scotland No.129889/Scottish Charity No.SC17886
  2. 2. What might the future look like? SLIC: Company Limited by Guarantee/ Registered in Scotland No.129889/Scottish Charity No.SC17886
  3. 3. What do we need to consider? <ul><li>What is the user of the future going to be like? </li></ul><ul><li>The challenges public libraries and others face to compete with search engines </li></ul><ul><li>What are the unique selling points which libraries have? </li></ul><ul><li>How do we reach communities with the right information? </li></ul><ul><li>What does the library and information professional of the future need to provide? </li></ul>SLIC: Company Limited by Guarantee/ Registered in Scotland No.129889/Scottish Charity No.SC17886
  4. 4. Finding the right stuff- creating information literate society <ul><li>Quality Versus Quantity </li></ul><ul><li>Information is free </li></ul><ul><li>Make do society </li></ul><ul><li>Google Still Not Indexing Hidden Web URLs (D-Lib Magazine July/August 2008, Volume 14 Number 7/8 ISSN 1082-9873) </li></ul><ul><li>Information behaviour of the Researcher of the Future- UCL/British Library Report, Jan 2008 </li></ul>
  5. 5. The future – The Digital Native SLIC: Company Limited by Guarantee/ Registered in Scotland No.129889/Scottish Charity No.SC17886 Next 20 years period of transition “ Luddites” “ Digital Immigrants” “ Digital Natives “ Digitally excluded”
  6. 6. Reality Check – what are the characteristics of digital natives? <ul><li>FT Digital Business Supplement 21/9/2007 </li></ul><ul><li>They are video gamers with different expectations about how to learn, work and pursue careers. </li></ul><ul><li>They are technology literate, but that does not make the media literate( or information literate). </li></ul><ul><li>They are content creator and that shapes their notions about privacy and property. </li></ul><ul><li>They are product and people rankers and that informs their notions of propriety. </li></ul><ul><li>They are multi-taskers often living in a state of “continuous partial attention”, where the boundary between work and leisure is quite permeable. </li></ul>
  7. 7. The Google Generation <ul><li>Information literacy has not improved by widening access to technology </li></ul><ul><li>Internet research shows that the speed of web searching means there is little time for evaluating content for relevance, accuracy or authority </li></ul><ul><li>Young people and others have a poor understanding of their information needs – result is poor search strategies </li></ul><ul><li>Faced with a long list of search hits they find it difficult to assess relevance and print it without reading it or worse cut and paste without regard to Copyright, IPR or Plagiarism. </li></ul><ul><li>Huge amounts of text turns them off – increasingly click and point </li></ul>
  8. 8. What are the challenges? <ul><li>Power of Google – search, Google books </li></ul><ul><li>Wikipedia </li></ul><ul><li>Assumptions </li></ul><ul><li>Product placement </li></ul><ul><li>Politics – national v local priority </li></ul><ul><li>Funding </li></ul><ul><li>Reducing staff numbers </li></ul><ul><li>Who cares? </li></ul>SLIC: Company Limited by Guarantee/ Registered in Scotland No.129889/Scottish Charity No.SC17886
  9. 9. What are our unique selling points in this increasingly virtual world? <ul><li>Staff knowledge of collections, learning resources and global information landscape </li></ul><ul><li>Ubiquitous infrastructure </li></ul><ul><li>Information mediator/Educator </li></ul><ul><li>Collections </li></ul><ul><li>Information Literacy Skills </li></ul>SLIC: Company Limited by Guarantee/ Registered in Scotland No.129889/Scottish Charity No.SC17886
  10. 10. What do we have? Scottish context <ul><li>IT infrastructure </li></ul><ul><li>CAIRNS – Scotland’s Catalogues on stop search </li></ul><ul><li>SCONE – Scottish Collections Online – local regional and global collections </li></ul><ul><li>Cultural heritage - Scottish Collections Policy (NLS, SCURL, SLIC and Heads of PLS) </li></ul><ul><li>Shared resources through National Procurement – e.g Know UK, Newspaper </li></ul>SLIC: Company Limited by Guarantee/ Registered in Scotland No.129889/Scottish Charity No.SC17886
  11. 11. What about the staff? <ul><li>Have the staff got the right attitude? </li></ul><ul><li>Do we really manage them and our expectations? </li></ul><ul><li>Do they have the right skills? </li></ul><ul><li>How do we ensure that they do? </li></ul><ul><li>What about the profession – cognate professional skills </li></ul>SLIC: Company Limited by Guarantee/ Registered in Scotland No.129889/Scottish Charity No.SC17886
  12. 12. How can public libraries compete with search engines, and should they try? <ul><li>Developing relevant digital content which is user focused </li></ul><ul><li>Translate the physical library experience into a virtual one </li></ul><ul><li>Minimise impact of IT departments within institution and at user level </li></ul><ul><li>Enhanced on-line customer care, net navigator, educator </li></ul><ul><li>Support information literacy programmes </li></ul><ul><li>Change focus from service being about buildings to being about the user </li></ul>SLIC: Company Limited by Guarantee/ Registered in Scotland No.129889/Scottish Charity No.SC17886
  13. 13. How can libraries compete with search engines, and should they try? <ul><li>Interaction between People, content and finding stuff – crowd sourcing </li></ul><ul><li>Sectoral Networks and collaboration </li></ul><ul><li>Exposing community resources via web, subscription resources or VLEs </li></ul><ul><ul><li>Virtual Mitchell http://www.mitchelllibrary.org/vm/ </li></ul></ul><ul><ul><li>Glasgow Digital Library http://gdl.cdlr.strath.ac.uk/ </li></ul></ul><ul><ul><li>JTOR </li></ul></ul><ul><ul><li>Institutional repositories </li></ul></ul><ul><ul><li>JISC learning resources </li></ul></ul><ul><ul><li>Mandate </li></ul></ul><ul><li>Innovation to create engagement and community resources. Services in the hands of the user </li></ul>SLIC: Company Limited by Guarantee/ Registered in Scotland No.129889/Scottish Charity No.SC17886
  14. 14. So what are you going to do? <ul><li>Staff and workforce development </li></ul><ul><li>Digital content </li></ul><ul><li>Engaging communities </li></ul><ul><li>Gather evidence of value added and impact on learner. </li></ul><ul><li>Product Placement – Web2 </li></ul>SLIC: Company Limited by Guarantee/ Registered in Scotland No.129889/Scottish Charity No.SC17886

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