Originally a 4 month project (May to Sept 2008) targeting a number of established categories
Social Media Marketing
Working with communications tools such as blogs and wiki’s for internal and external use
Use of ‘Utility’ applications that promote reuse of objects
Purpose of pilot
To establish content on a number of social media services
Monitor use, explore issues and consider strategies for adoption
Recommend next steps
Approach 1
Active involvement in Marketing via Social Media
As a marketing tool
Was the use of social media tools for marketing a success?
Was the use of social media tools for marketing a success?
Purpose 2
Working with communications tools such as blogs and wiki’s
Using social media as a communications tool
Has using social media tools as a method of communication been a success?
Has using social media tools as a method of communication been a success?
Approach 3
Use of ‘Utility’ applications to promote reuse of objects
Use of utility applications to deliver our collections to online repositories for reuse
Was using social media tools as an option for wider discovery and reuse been a success?
Was using social media tools as an option for wider discovery and reuse been a success?
flick r
What can you do in flick r with an account?
Upload your own photos
Comment on photos
Tag photos (i.e. add descriptive keywords)
Join groups / post photos to groups
View “Private” photos of people who have marked you as family or friend
Post your photos to a blog
And much, much more!
Free flick r account
100 MB monthly upload limit (5 MB per photo)
3 photosets
Photostream views limited to the 200 most recent images
Post any of your photos in up to 10 group pools
Storage of smaller (resized) images
flick r Pro Account
Unlimited uploads (10 MB per photo)
Unlimited storage & bandwidth
Unlimited photosets
Permanent archiving of high-resolution original images
The ability to replace a photo
Post any of your photos in up to 60 group pools
Ad-free browsing and sharing
Cost: £25 / year
Getting started
Which images should we use?
What about the rights??
Do they need to be ‘Scottish’
What metadata should we use, and how?
Will anyone be listening?
Should I talk to anyone??
Web-Based Upload Form Keep track of how much of your monthly upload capacity you’ve used Click on Choose photos Credits: Nebraska :Library Commission www.nlc.state.ne.us/Netserv/flickr.ppt
Choose Photos to Upload Locate and select the image file on your computer. Click Open to transfer the file path to the upload form. Credits: Nebraska :Library Commission www.nlc.state.ne.us/Netserv/flickr.ppt
Describe Your Photos Add Title , Description , and Tags . Click on Save . Credits: Nebraska :Library Commission www.nlc.state.ne.us/Netserv/flickr.ppt
Batch Edit Options
Very limited
flick r Uploadr Richer functionality
Is this worth the effort?
Just about right
Comments are cool
Groups
Tags
Links back to NLS System
Starting to get excited…..
The Commons on flick r
To increase access to publicly-held photography collections, and
To provide a way for the general public to contribute information and knowledge. (Then watch what happens when they do!)
The Commons on flick r
“ No known copyright restrictions”
Participating institutions may have various reasons for determining that "no known copyright restrictions" exist, such as:
The copyright is in the public domain because it has expired;
The copyright was injected into the public domain for other reasons, such as failure to adhere to required formalities or conditions;
The institution owns the copyright but is not interested in exercising control; or
The institution has legal rights sufficient to authorize others to use the work without restrictions.
How to make best use of these relationships?
Problems of ‘acquisition’
Need to ‘work’ the metadata
Opportunity?
flick r Metadata
Must look beyond the ‘title’ and ‘description’
Early steps seem very naïve now….
flick r API unlocks the real potential, both inbound and outbound
Ability to export from existing systems which contain appropriate metadata
Soldier's comrades watching him as he sleeps, Thievpal, France, during World War I
</title>
<description>
Soldiers are standing in a very deep, narrow trench, the walls of which are entirely lined with sandbags. At the far end of the trench a line of soldiers are squashed up looking over each others' shoulders at the soldier asleep. The sleeping soldier is lying on a narrow ledge in an uncomfortable position but looks so relaxed and deeply asleep. His rifle is lying to hand and he is still fully equipped. His comrades in the background all appear to be smiling. Everyone is covered in dust and wearing muddy boots
Soldier's comrades watching him as he sleeps, Thievpal, France, during World War I
</title>
<description>
Soldiers are standing in a very deep, narrow trench, the walls of which are entirely lined with sandbags. At the far end of the trench a line of soldiers are squashed up looking over each others' shoulders at the soldier asleep. The sleeping soldier is lying on a narrow ledge in an uncomfortable position but looks so relaxed and deeply asleep. His rifle is lying to hand and he is still fully equipped. His comrades in the background all appear to be smiling. Everyone is covered in dust and wearing muddy boots
Background to social media at National Library of S more
Background to social media at National Library of Scotland, the Flickr evolution and being part of the the Flickr Commons initaitive, presentation by J. Toon, NLS, given at CIGS Web2.0 metadata and issues seminar, Fri 30 Jan, 2009.
http://www.flickr.com/photos/nlscotland/ less
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