Our Aims and Objectives
• Promote literature and book culture in Edinburgh
• Increase the awareness and prestige of Scotland’s
literature nationally and internationally
• Provide a focus and co-ordination for literary
activity, encourage greater participation at all levels of
Scottish society, and attracting new initiatives to
Scotland
• Create an international model for a City of Literature
and develop a world-wide network

website: a literature hub

Literary Tourism
Stories in Stone
a new multimedia
virtual journey
through the built and
literary heritage of
Edinburgh
on
VisitScotland.com

International
Collaboration
• Looking at best practice
• Sharing project models
• International partnerships
• Gateway to Scottish literature

Our Projects
Film – we recently commissioned a short film to promote Literary Edinburgh
Poetry Garden – a designated area in our city to celebrate poetry
What’s On Guide – a free comprehensive ‘what’s on’ directory
Story Shop - nurturing new authors and emerging talent
Salon Evenings – encouraging a sense of literary community
Book Groups – corporate, private or linked to learning educations
Literary Trails – free online and print trails of the city (authors, books)
Help Desk – for visiting journalists, TV crews, other arts and tourism
organisations – general enquiries about literature

Annual citywide reading campaign
A classic Scottish story retold in new formats – graphic, animation etc
1000s of free books distributed around the city
A month of events, performances, readings, film screenings, activities
Schools, public and community programmes to engage new readers
www.cityofliterature.com

One Book – One Edinburgh

One Book – One Edinburgh

One Book – One Edinburgh

“The play helped me
understand the story
better”
– pupil, aged 14
“I enjoyed the play and now really want to
finish the book” – pupil, aged 15

The performance went very, very well and I’m really delighted. The
pupils are going to be able to create such an imaginative piece of
work for their folios. Very inspirational! - Forrester High School

Animation
Visual storytelling
Multimedia
Re-telling classic stories
Creative writing element
Freely accessible
“The most interesting collaborative book-
writing experiment of the decade\"
Jasper Fforde

Public Programme
Literary tours
Film screenings
Discussions & talks
Performances
Graphic novel workshops
Book groups

“The weekend went extremely
well for us! We had a fantastic
turnout and a great buzz around
our associated activities. Thanks.”

Keep On Reading
Reading lists
Online resources
Accessibility

Schools Programme
“It’s been great being
involved in the campaign
- and I think we’ve got
loads out of it.”
- Castlebrae High School

Schools Programme
“Braidburn School has just
received our copies of The Lost
World Quick Read books. Thank
you so much. The info on the
website is great too!”

Community Programme
“Encouraged me to get Jekyll and Hyde out of
library” – adult learner
“Thanks to everyone for making yesterday's
event such a rich experience” – CLAN worker

2007 2008 2009
40 events 51 events 40 events
1400 people attended 1600 people attended 4000 people attended
35 partners 37 partners 52 partners

Partnership Working
• Stronger outreach with existing partners
• Opportunity to bring in new partners
• Developing relationships with new partners
• Special events for target groups
• Cost effective
• Bigger impact
• Media attention for literature & literacy

Working with Edinburgh
City Libraries
Book Distribution
Events
Book groups
Performances
Displays

Working with Edinburgh
City Libraries
“My daughter and her
boyfriend were in the
Central Library on Saturday
morning and thought the
Lost World launch was very
good. It went down very
well with young people!”

Feedback & Evaluation
Voucher - approx. 9,000 vouchers completed, collecting user data:
• Name
• Age
• Postcode
• Gender
• Library Membership status
Profiling – use of MOSAIC software to analyse participation and compare
data against other cultural events and campaigns
Evaluations – available online:
www.cityofliterature.com

www.cityofliterature.com