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Do you know there's a library in Viljandi? Veronika Raudsepp Linnupuu Viljandi Town Library, Estonia To  (too?) Public: Li...
Where is Viljandi? <ul><li>In Viljandi 19 120 (28.04.2011) </li></ul><ul><li>In county 55 770 </li></ul><ul><li>Population...
History <ul><li>Viljandi Order Castle (1224-1560)  m odel.  Ruins of Viljandi Order Castle at present </li></ul><ul><li>M ...
Cultural events  in town <ul><li>Koolijazz 2011 (5-7.01.2011,  info ) </li></ul><ul><li>W inter Folk Dance Festival  (10-1...
Availability <ul><li>1911 Viljandi Reading Circle  </li></ul><ul><li>1949 branch library  </li></ul><ul><li>2002 new build...
Opening hours <ul><li>1. September – 31. May </li></ul><ul><ul><li>Monday – Friday 10-20 </li></ul></ul><ul><ul><li>Saturd...
Poll about opening hours <ul><li>259 people anwered </li></ul>
Economic breakdown = Decrease in population and increase in library usage   Year 2009 Year 2010 Change (+-) Registered rea...
Broadened identity <ul><li>Town Gallery American Corner </li></ul>
The Kondas Centre  <ul><li>The vicarage of St. John`s Church – former library building, now centre of Naive Art dedicated ...
Viljandi County department of   The Society of Estonian Regional Studies <ul><li>The work is organized by reading room sen...
Cooperation <ul><li>International Day of Children’s Books ,   The Best Reader ,   Quiz Series “Nutcracker”, Photo Adventur...
5. May – Poetry Slam <ul><li>Volunteers </li></ul>
Library leisure time manager <ul><li>initiates and carries out different projects  </li></ul><ul><li>seeks for extra finan...
Library friends and volunteers <ul><li>In total we had in 2010: </li></ul><ul><ul><li>89 exhibitions </li></ul></ul><ul><u...
Queries, library user training <ul><li>Individual trainings (2010 – 105) </li></ul><ul><li>Group trainings (2010 - 81,  ~6...
Homepage and Facebook profile <ul><li>http://www.raamatukogu.viljandi.ee/ </li></ul><ul><li>http://www.facebook.com/viljan...
Culture portals <ul><li>Kultuuri.net </li></ul><ul><li>24tundi.ee </li></ul>
Blogs <ul><li>Sculpture by Ekke Väli   (May 2007) </li></ul><ul><li>Event blog “Viljandi Linnaraamatukogu - mis toimub?!?“...
Media <ul><li>Sakala ( online version ) </li></ul><ul><li>1Leht </li></ul><ul><li>Viljandi : Viljandi Linnavalitsuse ajale...
How often do you visit the library? <ul><li>316 people answered </li></ul>
How information reaches the public?
<ul><li>Thank you! </li></ul>
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Do You Know There's a Library in Viljandi

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To (too?) Public: library Marketing and Public Relations in Public Libraries Today. Presentation by Veronika Raudsepp Linnupuu, Leading Specialist On The reading Rooms in Viljandi Town Library, Estonia

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Transcript of "Do You Know There's a Library in Viljandi"

  1. 1. Do you know there's a library in Viljandi? Veronika Raudsepp Linnupuu Viljandi Town Library, Estonia To (too?) Public: Library Marketing and Public Relations in Public Libraries Today 04.05-05.05.2011 Tallinn
  2. 2. Where is Viljandi? <ul><li>In Viljandi 19 120 (28.04.2011) </li></ul><ul><li>In county 55 770 </li></ul><ul><li>Population is decreasing </li></ul>
  3. 3. History <ul><li>Viljandi Order Castle (1224-1560) m odel. Ruins of Viljandi Order Castle at present </li></ul><ul><li>M ade by G. Mootse. </li></ul><ul><li>O n show in the Museum of Viljandi </li></ul><ul><li>Viljandi was first mentioned in documents in 1154 </li></ul><ul><li>Town bylows in 1283 </li></ul><ul><li>One of the 5 Estonian Hanseatic towns </li></ul>
  4. 4. Cultural events in town <ul><li>Koolijazz 2011 (5-7.01.2011, info ) </li></ul><ul><li>W inter Folk Dance Festival (10-12.02.2011, info ) </li></ul><ul><li>Student Theatre Days (18.20.02.2011, info ) </li></ul><ul><li>Muusikatriaad (13-15.04.2011, info ) </li></ul><ul><li>82. Big Run around Lake Viljandi (1.05.2011, info ) </li></ul><ul><li>Sakala Games (21-28.05.2011, info ) </li></ul><ul><li>T heatre in Suitcase puppet theatre festival (25-28.05.2011, info ) </li></ul><ul><li>Hanseatic Days (10-12.06.2011, info ) </li></ul><ul><li>Viljandi Early Music Festival (13 - 17.07.2011, info ) </li></ul><ul><li>Rock Ramp (21-23.07.2011, info ) </li></ul><ul><li>Viljandi Folk Music Festival (28-31.07.2011, info ) </li></ul><ul><li>Viljandi Guitar Festival (13-17.09.2011, info ) </li></ul>
  5. 5. Availability <ul><li>1911 Viljandi Reading Circle </li></ul><ul><li>1949 branch library </li></ul><ul><li>2002 new building - located on the central street near town bus stops and the county bus station. </li></ul><ul><li>Photo by Ilmar Jalas </li></ul>
  6. 6. Opening hours <ul><li>1. September – 31. May </li></ul><ul><ul><li>Monday – Friday 10-20 </li></ul></ul><ul><ul><li>Saturday 9-16 </li></ul></ul><ul><ul><ul><li>57 hours per week </li></ul></ul></ul><ul><li>1. June-31. August </li></ul><ul><ul><li>Monday (only reading room for periodicals ) 9-16 </li></ul></ul><ul><ul><li>Tuesday-Friday 10-18 </li></ul></ul><ul><ul><li>Saturday 9-16 </li></ul></ul><ul><ul><ul><li>46 hours per week </li></ul></ul></ul>
  7. 7. Poll about opening hours <ul><li>259 people anwered </li></ul>
  8. 8. Economic breakdown = Decrease in population and increase in library usage   Year 2009 Year 2010 Change (+-) Registered readers 8 261 8 017 -244 Visitors 195 023 196 580 1 557 Book lendings 237 445 243 382 5 937
  9. 9. Broadened identity <ul><li>Town Gallery American Corner </li></ul>
  10. 10. The Kondas Centre <ul><li>The vicarage of St. John`s Church – former library building, now centre of Naive Art dedicated to Paul Kondas (1900-1985). </li></ul><ul><li>Paul Kondas &quot;Strawberry Eaters“ (Oil, 1965) </li></ul><ul><li>Homepage: </li></ul>
  11. 11. Viljandi County department of The Society of Estonian Regional Studies <ul><li>The work is organized by reading room senior librarian M . Liivakivi </li></ul><ul><li>S even active members who have regular meetings in library </li></ul><ul><li>In 2009 they published a directory „Viljandimaa koduloolasi“ </li></ul>
  12. 12. Cooperation <ul><li>International Day of Children’s Books , The Best Reader , Quiz Series “Nutcracker”, Photo Adventure , Writing Contest </li></ul><ul><ul><ul><li>schools, </li></ul></ul></ul><ul><ul><ul><li>local authorities, </li></ul></ul></ul><ul><ul><ul><li>other libraries, institutions, </li></ul></ul></ul><ul><ul><ul><li>local newspaper etc </li></ul></ul></ul><ul><li>Poetry Picnic on the Lake Viljandi </li></ul><ul><ul><ul><li>local authorities, </li></ul></ul></ul><ul><ul><ul><li>museum </li></ul></ul></ul><ul><ul><ul><li>Viljandi Sports Centre </li></ul></ul></ul><ul><ul><ul><li>volunteers </li></ul></ul></ul><ul><li>Exhibitions, events </li></ul><ul><ul><ul><li>museums, libraries etc. </li></ul></ul></ul><ul><ul><ul><li>embassies </li></ul></ul></ul><ul><ul><ul><li>artists </li></ul></ul></ul><ul><ul><ul><li>collectors </li></ul></ul></ul><ul><ul><ul><li>clubs </li></ul></ul></ul><ul><ul><ul><li>writers </li></ul></ul></ul><ul><ul><ul><li>Etc. </li></ul></ul></ul>
  13. 13. 5. May – Poetry Slam <ul><li>Volunteers </li></ul>
  14. 14. Library leisure time manager <ul><li>initiates and carries out different projects </li></ul><ul><li>seeks for extra finances </li></ul><ul><li>helps us find new and interesting ways to bring people closer to the library </li></ul>
  15. 15. Library friends and volunteers <ul><li>In total we had in 2010: </li></ul><ul><ul><li>89 exhibitions </li></ul></ul><ul><ul><li>114 events </li></ul></ul>
  16. 16. Queries, library user training <ul><li>Individual trainings (2010 – 105) </li></ul><ul><li>Group trainings (2010 - 81, ~625 people) </li></ul><ul><li>Bigger library tours (2010 - 28) </li></ul><ul><li>Queries (2010 - ~1500) </li></ul>
  17. 17. Homepage and Facebook profile <ul><li>http://www.raamatukogu.viljandi.ee/ </li></ul><ul><li>http://www.facebook.com/viljandilinnaraamatukogu </li></ul>
  18. 18. Culture portals <ul><li>Kultuuri.net </li></ul><ul><li>24tundi.ee </li></ul>
  19. 19. Blogs <ul><li>Sculpture by Ekke Väli (May 2007) </li></ul><ul><li>Event blog “Viljandi Linnaraamatukogu - mis toimub?!?“ : http://viljandilinnaraamatukogu.blogspot.com/ </li></ul><ul><li>New books in our reference room and local historical anniversaries “Viljandi Linnaraamatukogu üldlugemissaali uudiskirjandus” : http://uudiskirjandus.blogspot.com/ </li></ul><ul><li>Little Friends Handicraft club : http://meisterdamisklubi.blogspot.com/ </li></ul>
  20. 20. Media <ul><li>Sakala ( online version ) </li></ul><ul><li>1Leht </li></ul><ul><li>Viljandi : Viljandi Linnavalitsuse ajaleht ( link ) </li></ul><ul><li>Sirp : Eesti kultuurileht ( link ) </li></ul>
  21. 21. How often do you visit the library? <ul><li>316 people answered </li></ul>
  22. 22. How information reaches the public?
  23. 23. <ul><li>Thank you! </li></ul>
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