Do You Know There's a Library in Viljandi
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To (too?) Public: library Marketing and Public Relations in Public Libraries Today. Presentation by Veronika Raudsepp Linnupuu, Leading Specialist On The reading Rooms in Viljandi Town Library,......

To (too?) Public: library Marketing and Public Relations in Public Libraries Today. Presentation by Veronika Raudsepp Linnupuu, Leading Specialist On The reading Rooms in Viljandi Town Library, Estonia

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  • 1. Do you know there's a library in Viljandi? Veronika Raudsepp Linnupuu Viljandi Town Library, Estonia To (too?) Public: Library Marketing and Public Relations in Public Libraries Today 04.05-05.05.2011 Tallinn
  • 2. Where is Viljandi?
    • In Viljandi 19 120 (28.04.2011)
    • In county 55 770
    • Population is decreasing
  • 3. History
    • Viljandi Order Castle (1224-1560) m odel. Ruins of Viljandi Order Castle at present
    • M ade by G. Mootse.
    • O n show in the Museum of Viljandi
    • Viljandi was first mentioned in documents in 1154
    • Town bylows in 1283
    • One of the 5 Estonian Hanseatic towns
  • 4. Cultural events in town
    • Koolijazz 2011 (5-7.01.2011, info )
    • W inter Folk Dance Festival (10-12.02.2011, info )
    • Student Theatre Days (18.20.02.2011, info )
    • Muusikatriaad (13-15.04.2011, info )
    • 82. Big Run around Lake Viljandi (1.05.2011, info )
    • Sakala Games (21-28.05.2011, info )
    • T heatre in Suitcase puppet theatre festival (25-28.05.2011, info )
    • Hanseatic Days (10-12.06.2011, info )
    • Viljandi Early Music Festival (13 - 17.07.2011, info )
    • Rock Ramp (21-23.07.2011, info )
    • Viljandi Folk Music Festival (28-31.07.2011, info )
    • Viljandi Guitar Festival (13-17.09.2011, info )
  • 5. Availability
    • 1911 Viljandi Reading Circle
    • 1949 branch library
    • 2002 new building - located on the central street near town bus stops and the county bus station.
    • Photo by Ilmar Jalas
  • 6. Opening hours
    • 1. September – 31. May
      • Monday – Friday 10-20
      • Saturday 9-16
        • 57 hours per week
    • 1. June-31. August
      • Monday (only reading room for periodicals ) 9-16
      • Tuesday-Friday 10-18
      • Saturday 9-16
        • 46 hours per week
  • 7. Poll about opening hours
    • 259 people anwered
  • 8. Economic breakdown = Decrease in population and increase in library usage   Year 2009 Year 2010 Change (+-) Registered readers 8 261 8 017 -244 Visitors 195 023 196 580 1 557 Book lendings 237 445 243 382 5 937
  • 9. Broadened identity
    • Town Gallery American Corner
  • 10. The Kondas Centre
    • The vicarage of St. John`s Church – former library building, now centre of Naive Art dedicated to Paul Kondas (1900-1985).
    • Paul Kondas "Strawberry Eaters“ (Oil, 1965)
    • Homepage:
  • 11. Viljandi County department of The Society of Estonian Regional Studies
    • The work is organized by reading room senior librarian M . Liivakivi
    • S even active members who have regular meetings in library
    • In 2009 they published a directory „Viljandimaa koduloolasi“
  • 12. Cooperation
    • International Day of Children’s Books , The Best Reader , Quiz Series “Nutcracker”, Photo Adventure , Writing Contest
        • schools,
        • local authorities,
        • other libraries, institutions,
        • local newspaper etc
    • Poetry Picnic on the Lake Viljandi
        • local authorities,
        • museum
        • Viljandi Sports Centre
        • volunteers
    • Exhibitions, events
        • museums, libraries etc.
        • embassies
        • artists
        • collectors
        • clubs
        • writers
        • Etc.
  • 13. 5. May – Poetry Slam
    • Volunteers
  • 14. Library leisure time manager
    • initiates and carries out different projects
    • seeks for extra finances
    • helps us find new and interesting ways to bring people closer to the library
  • 15. Library friends and volunteers
    • In total we had in 2010:
      • 89 exhibitions
      • 114 events
  • 16. Queries, library user training
    • Individual trainings (2010 – 105)
    • Group trainings (2010 - 81, ~625 people)
    • Bigger library tours (2010 - 28)
    • Queries (2010 - ~1500)
  • 17. Homepage and Facebook profile
    • http://www.raamatukogu.viljandi.ee/
    • http://www.facebook.com/viljandilinnaraamatukogu
  • 18. Culture portals
    • Kultuuri.net
    • 24tundi.ee
  • 19. Blogs
    • Sculpture by Ekke Väli (May 2007)
    • Event blog “Viljandi Linnaraamatukogu - mis toimub?!?“ : http://viljandilinnaraamatukogu.blogspot.com/
    • New books in our reference room and local historical anniversaries “Viljandi Linnaraamatukogu üldlugemissaali uudiskirjandus” : http://uudiskirjandus.blogspot.com/
    • Little Friends Handicraft club : http://meisterdamisklubi.blogspot.com/
  • 20. Media
    • Sakala ( online version )
    • 1Leht
    • Viljandi : Viljandi Linnavalitsuse ajaleht ( link )
    • Sirp : Eesti kultuurileht ( link )
  • 21. How often do you visit the library?
    • 316 people answered
  • 22. How information reaches the public?
  • 23.
    • Thank you!