No longer will the consumer be tethered to a television, computer screen or a physical place when interacting with businesses. Mobility is a game changer, its not just about the device, its about the entirely new eco-system of services and empowerment the device and connectivity enable. The rapid growth of mobile accessibility around the world has created immense new possibilities, based a device that we have a deep personal connection with. We look at how the mobile phone has and will be the catalyst for change as industries are forced to shift away from the idea of a ‘place to do business’ to a anytime, anywhere, always-on culture that has already hit billions of people and continues to sweeps across the globe. - Learn to understand how the consumer modality shift impacts your organisations outlook - Leave with key questions that organisations should be asking themselves, and their customer base Want to learn how to connect your business to the mobile consumer? Email me your current product of business challenge for a chance to win a free consultation: scott@s3b.co

1. S C O T T E B A L E S . C O M
Connecting with the untethered consumer
MOBILE
READY
A R E Y O U R E A D Y ?

2. 9 %

3. H O W M O B I L E S AV V Y A R E Y O U ?
#mobileready @scottebales
+

4. 7 4 %
G E N - Y
S M A R T P H O N E
O W N E R S I N
U N D E R 3 0
S E C O N D S

5. M O B I L E I S N O T
A B O U T
T E C H N O L O G Y…
I T S A B O U T
C O N T E X T ,
B E H AV I O U R
A N D U T I L I T Y

6. T H E M O B I L E M O M E N T

7. @scottebales
ISAAC LIM
D.O.B. 29 Jun 2007

10. 67%
Friendly = likely to buy
61%
Unfriendly = likely to leave

12. 1 2 %

13. 19%

14. 84%

15. 6 4 % AT W O R K
8 4 % AT H O M E
8 0 % D O W N T I M E
6 9 % W H I L E S H O P P I N G
4 7 % D U R I N G C O M M U T E
6 2 % W H I L E WAT C H I N G T V
W H E R E A R E W E E N G A G I N G ?

16. L O O K - U P / F I N D E X P L O R E / P L AY
C H E C K I N / S TAT U S E D I T / C R E AT E
U R G E N T I N F O
L O C A L
R E P E AT
M I C R O -
TA S K I N G
B O R E D
L O C A L
U R G E N T
C H A N G E
M I C R O -
TA S K I N G
W H AT A R E W E D O I N G ?

19. ?

20. 5 5 %

23. mo·bile
adjective ˈmō-bəl, -ˌbī-əl also -ˌbēl
: able to move from one place to another
: able to move with the use of vehicles (such
as trucks and airplanes)
: able to be moved
readiness
noun rɛdinəs
: the state of being fully prepared for
something.
"your muscles tense in readiness for action"
synonyms: preparedness, preparation, fitness

24. Connecting with the untethered consumer
MOBILE
READY
C O N T E X T
B E H AV I O R
U T I L I T Y

25. H AT H A

26. R Ā J A

27. I T S N O T A B O U T
T H E T E C H N O L O G Y

28. G E T O U T O F
T H E B U I L D I N G

29. D O N ’ T D O I T A L O N E

30. O F F E R
F R E E
S T U F F

31. C R E AT E
E X P E R I E N C E S
N O T P R O D U C T S

32. E N S U R E N O
S T R I N G S A R E
AT TA C H E D

33. P R O V I D E
P E R S O N A L
C O N T E X T

34. D O N T B E I N T R U S I V E

35. M A K E T H I N G S E A S Y
N O T B A S I C

36. AV O I D
B U I L D I N G
O N L I N E
M I M I C S

37. M A K E
D E C I S I O N S B Y
T H E N U M B E R S

38. R E C O G N I S E
P E R F O R M A N C E
I S T H E N E W S E X Y

39. S TA RT S I M P L E
A N D P L AY T H E
L O N G
G A M E

40. M O B I L E M O M E N T U M

41. P E R S O N A D E V E L O P M E N T
fictional characters to represent
different user types in a targeted,
attitude and/or behaviour set to
drive empathy
C U S T O M E R

42. W H AT C U S T O M E R ?
1 2 3 4
C U S T O M E R

43. P E R S O N A
W H AT ’ S T H E I R C O N T E X T ?
W H AT A R E T H E Y T RY I N G T O
A C H I E V E ?
H O W C A N Y O U A D D VA L U E ?
E X E R C I S E

44. Facts
Factual information
about your target customer.
Pain
State the problem you believe
your target customers have,
that your solution solves for.
Goals
What goals are they trying to accomplish
through the behavior, that your solution will do better?
Behavior
Existing behavior they exhibit now,
because they don’t have your solution.
Greg
G E T T H E T E M P L AT E
S C O T T E B A L E S . C O M / P E R S O N A S

45. KNOWLEDGE IS HAVING
THE RIGHT ANSWER
INTELLIGENCE IS ASKING
THE RIGHT QUESTION

46. W O R K S M A RT E R
N O T H A R D E R

47. Hypothesis Design Lean UXConversion Funnels
Concierge Method
Advanced
Interviews
Market Discovery
Pitch Method
Pivot or Persevere
Customer
Discovery
Persona
Development
Minimum Viable
Experiments
Lean Product
Market Fit
Pitching Your Idea
Business Model
Canvas
Validation Board
Mobile Ready
Are You Ready 4
Isaac?
Lean For Entreprise
Multi-Sided
Markets
Growing Scale
K E E P L E A R N I N G

48. S U C C E S S
Y O U T O O C A N O W N T H I S FA C E O F A C C O M P L I S H M E N T

49. M O B I L E I S M O R E T H A N
T E C H N O L O G Y
S C O T T E B A L E S . C O M / M O B I L E R E A D Y

50. scottebales.com @scottebales
want to accelerate your mobile
preparation?
Digital Coach
Digital Strategy
Product Ideation
Strategic Advisor
Capability Building
Corporate Innovation
email me your challenge, for a chance to
win a free consultation
scott@s3b.co

51. CONNECT
W
ITH
THE
UNTETHERED
CONSUMER
s c o t t e b a l e s . c o m / f e e d b a c k