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Are you ready for Isaac? The Digital Native Consumer
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Are you ready for Isaac? The Digital Native Consumer

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As a part of the Next Bank Latam design thinking workshops, I presented Isaac the digital native as a personas for consideration. Isaac was a hit!

As a part of the Next Bank Latam design thinking workshops, I presented Isaac the digital native as a personas for consideration. Isaac was a hit!

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Are you ready for Isaac? The Digital Native Consumer Are you ready for Isaac? The Digital Native Consumer Presentation Transcript

  • scottebales.com @scottebales #ready4isaac ISAAC are you ready for @scottebales
  • H O W M O B I L E S AV V Y A R E Y O U ? #mobileready @scottebales +
  • 7 4 % G E N - Y S M A R T P H O N E O W N E R S I N U N D E R 3 0 S E C O N D S
  • scottebales.com @scottebales Broken Organisations
  • scottebales.com @scottebales have we changed in a… century?
  • scottebales.com @scottebales are we structured… effectively?
  • scottebales.com @scottebales the world now is
  • scottebales.com @scottebales
  • scottebales.com @scottebales did we bring it on ourselves?
  • scottebales.com @scottebales Transparency
  • scottebales.com @scottebales CRED is about transparency
  • scottebales.com @scottebales voluntary exclusion
  • scottebales.com @scottebales dependence blind
  • scottebales.com @scottebales can we evolve?
  • scottebales.com @scottebales
  • scottebales.com @scottebales
  • scottebales.com @scottebales Keep Clam 
 &
 Say Hello To My Little Friend
  • scottebales.com @scottebales ISAAC LIM D.O.B. 29 JUN 2007
  • scottebales.com @scottebales how well do you know… ISAAC?
  • scottebales.com @scottebales Natives Immigrants Laggards
  • scottebales.com @scottebales
  • scottebales.com @scottebales
  • scottebales.com @scottebales what makes us native?
  • scottebales.com @scottebales
  • scottebales.com @scottebales
  • scottebales.com @scottebales
  • scottebales.com @scottebales
  • scottebales.com @scottebales
  • scottebales.com @scottebales
  • scottebales.com @scottebales
  • scottebales.com @scottebales
  • scottebales.com @scottebales
  • scottebales.com @scottebales
  • scottebales.com @scottebales 17
  • scottebales.com @scottebales
  • scottebales.com @scottebales Isaac Lim D.O.B. 29 Jun 2007 2023
  • scottebales.com @scottebales TimmyD.O.B. 21 Nov 2000 2016
  • scottebales.com @scottebales IsabelleD.O.B. 4 Sept 1998 EthanD.O.B. 10 Nov 2001 2014 2017
  • scottebales.com @scottebales Citizen The New
  • scottebales.com @scottebales natively digital
  • scottebales.com @scottebales
  • scottebales.com @scottebales
  • scottebales.com @scottebales opinion democratised
  • scottebales.com @scottebales
  • scottebales.com @scottebales
  • scottebales.com @scottebales 50 days 35 days
  • scottebales.com @scottebales modality shift
  • scottebales.com @scottebales 2016 ...your saying I have to fill out a form and fax it? F#$% that!.. WHY? timmyterror20 Timmy #WTF Who the hell still uses faxes? @HSBC #frustrated
  • scottebales.com @scottebales
  • scottebales.com @scottebales
  • scottebales.com @scottebales citizens now have influence influence
  • scottebales.com @scottebales believe
  • scottebales.com @scottebales A New Approach Transformation The New Citizen Broken Organisations Desirable Employers What should we be doing?
  • scottebales.com @scottebales
  • scottebales.com @scottebales time to take a different approach to talent
  • scottebales.com @scottebales technology
 is your 
 business
  • scottebales.com @scottebales contextual utility
  • scottebales.com @scottebales life integrated
  • scottebales.com @scottebales context aware
  • scottebales.com @scottebales experiences
 not policies
  • scottebales.com @scottebales empower lifestyle
  • scottebales.com @scottebales anytime...
  • scottebales.com @scottebales anywhere...
  • scottebales.com @scottebales online vs offline 46%
  • scottebales.com @scottebales knows intent 6 months in advance
  • scottebales.com @scottebales Transformation
  • scottebales.com @scottebales WHAT TAKES YOU 6 MONTHS TOOK ME 3 DAYS
  • scottebales.com @scottebales
  • scottebales.com @scottebales Keep Calm & Get Out Of The Building you cant solve real problems 
 at a desk
  • scottebales.com @scottebales join the conversation, learn
  • scottebales.com @scottebales
  • scottebales.com @scottebales get out of the building + understand citizens create experiences, not policies build, measure & learn find a problem your passionate about find a digital mentor
  • scottebales.com @scottebales we need to talk about ISAAC
  • m o b i l e i s m o re t h a n t e c h n o l o g y T H E F U T U R E I S M O B I L E
  • ARE YOU READY FOR ISAAC? s c o t t e b a l e s . c o m / f e e d b a c k