Your SlideShare is downloading. ×
Are you ready for Isaac? The Digital Native Consumer
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Are you ready for Isaac? The Digital Native Consumer

10,270
views

Published on

As a part of the Next Bank Latam design thinking workshops, I presented Isaac the digital native as a personas for consideration. Isaac was a hit!

As a part of the Next Bank Latam design thinking workshops, I presented Isaac the digital native as a personas for consideration. Isaac was a hit!


1 Comment
3 Likes
Statistics
Notes
No Downloads
Views
Total Views
10,270
On Slideshare
0
From Embeds
0
Number of Embeds
13
Actions
Shares
0
Downloads
0
Comments
1
Likes
3
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. scottebales.com @scottebales #ready4isaac ISAAC are you ready for @scottebales
  • 2. H O W M O B I L E S AV V Y A R E Y O U ? #mobileready @scottebales +
  • 3. 7 4 % G E N - Y S M A R T P H O N E O W N E R S I N U N D E R 3 0 S E C O N D S
  • 4. scottebales.com @scottebales Broken Organisations
  • 5. scottebales.com @scottebales have we changed in a… century?
  • 6. scottebales.com @scottebales are we structured… effectively?
  • 7. scottebales.com @scottebales the world now is
  • 8. scottebales.com @scottebales
  • 9. scottebales.com @scottebales did we bring it on ourselves?
  • 10. scottebales.com @scottebales Transparency
  • 11. scottebales.com @scottebales CRED is about transparency
  • 12. scottebales.com @scottebales voluntary exclusion
  • 13. scottebales.com @scottebales dependence blind
  • 14. scottebales.com @scottebales can we evolve?
  • 15. scottebales.com @scottebales
  • 16. scottebales.com @scottebales
  • 17. scottebales.com @scottebales Keep Clam 
 &
 Say Hello To My Little Friend
  • 18. scottebales.com @scottebales ISAAC LIM D.O.B. 29 JUN 2007
  • 19. scottebales.com @scottebales how well do you know… ISAAC?
  • 20. scottebales.com @scottebales Natives Immigrants Laggards
  • 21. scottebales.com @scottebales
  • 22. scottebales.com @scottebales
  • 23. scottebales.com @scottebales what makes us native?
  • 24. scottebales.com @scottebales
  • 25. scottebales.com @scottebales
  • 26. scottebales.com @scottebales
  • 27. scottebales.com @scottebales
  • 28. scottebales.com @scottebales
  • 29. scottebales.com @scottebales
  • 30. scottebales.com @scottebales
  • 31. scottebales.com @scottebales
  • 32. scottebales.com @scottebales
  • 33. scottebales.com @scottebales
  • 34. scottebales.com @scottebales 17
  • 35. scottebales.com @scottebales
  • 36. scottebales.com @scottebales Isaac Lim D.O.B. 29 Jun 2007 2023
  • 37. scottebales.com @scottebales TimmyD.O.B. 21 Nov 2000 2016
  • 38. scottebales.com @scottebales IsabelleD.O.B. 4 Sept 1998 EthanD.O.B. 10 Nov 2001 2014 2017
  • 39. scottebales.com @scottebales Citizen The New
  • 40. scottebales.com @scottebales natively digital
  • 41. scottebales.com @scottebales
  • 42. scottebales.com @scottebales
  • 43. scottebales.com @scottebales opinion democratised
  • 44. scottebales.com @scottebales
  • 45. scottebales.com @scottebales
  • 46. scottebales.com @scottebales 50 days 35 days
  • 47. scottebales.com @scottebales modality shift
  • 48. scottebales.com @scottebales 2016 ...your saying I have to fill out a form and fax it? F#$% that!.. WHY? timmyterror20 Timmy #WTF Who the hell still uses faxes? @HSBC #frustrated
  • 49. scottebales.com @scottebales
  • 50. scottebales.com @scottebales
  • 51. scottebales.com @scottebales citizens now have influence influence
  • 52. scottebales.com @scottebales believe
  • 53. scottebales.com @scottebales A New Approach Transformation The New Citizen Broken Organisations Desirable Employers What should we be doing?
  • 54. scottebales.com @scottebales
  • 55. scottebales.com @scottebales time to take a different approach to talent
  • 56. scottebales.com @scottebales technology
 is your 
 business
  • 57. scottebales.com @scottebales contextual utility
  • 58. scottebales.com @scottebales life integrated
  • 59. scottebales.com @scottebales context aware
  • 60. scottebales.com @scottebales experiences
 not policies
  • 61. scottebales.com @scottebales empower lifestyle
  • 62. scottebales.com @scottebales anytime...
  • 63. scottebales.com @scottebales anywhere...
  • 64. scottebales.com @scottebales online vs offline 46%
  • 65. scottebales.com @scottebales knows intent 6 months in advance
  • 66. scottebales.com @scottebales Transformation
  • 67. scottebales.com @scottebales WHAT TAKES YOU 6 MONTHS TOOK ME 3 DAYS
  • 68. scottebales.com @scottebales
  • 69. scottebales.com @scottebales Keep Calm & Get Out Of The Building you cant solve real problems 
 at a desk
  • 70. scottebales.com @scottebales join the conversation, learn
  • 71. scottebales.com @scottebales
  • 72. scottebales.com @scottebales get out of the building + understand citizens create experiences, not policies build, measure & learn find a problem your passionate about find a digital mentor
  • 73. scottebales.com @scottebales we need to talk about ISAAC
  • 74. m o b i l e i s m o re t h a n t e c h n o l o g y T H E F U T U R E I S M O B I L E
  • 75. ARE YOU READY FOR ISAAC? s c o t t e b a l e s . c o m / f e e d b a c k

×