Using Social Media As An Organizing Tool

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A presentation for the Canadian Federation of Students-BC on the basics of using social media as a political organizing tool.

A presentation for the Canadian Federation of Students-BC on the basics of using social media as a political organizing tool.

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  • 1. Using Social Media As An Organizing Tool2 7 th S k i l l s D e v e l o p m e n t W e e k e n d
  • 2. Using Social Media As An Organizing Tool ‣ 1.) What Is Social Media? ‣ 2.) Why Should You Use Social Media? ‣ 3.) Different Platforms ‣ 4.) Successful Messaging ‣ 5.) Social Media Campaigns ‣ 6.) Membership Development ‣ 7.) Questions 2 7 th S k i l l s D e v e l o p m e n t W e e k e n d
  • 3. What Is Social Media? Wikipedia: “Social media is a medium for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.”2 7 th S k i l l s D e v e l o p m e n t W e e k e n d
  • 4. Why Should You Use Social Media? ‣ everyone else is ‣ itʼs a powerful tool ‣ itʼs highly cost effective ‣ the participation pyramid2 7 th S k i l l s D e v e l o p m e n t W e e k e n d
  • 5. Why Should You Use Social Media? The Participation Pyramid 1% of users generate content 9% of users edit 90% of users consume2 7 th S k i l l s D e v e l o p m e n t W e e k e n d
  • 6. Question #1 Between 2008 and 2011, what was the growth in US Facebook users? ‣ A.) 20% - 45% ‣ B.) 15% - 40% ‣C.) 8% - 51% ‣ D.) 10% - 60%2 7 th S k i l l s D e v e l o p m e n t W e e k e n d
  • 7. Different Platforms ‣ know where your audience is ‣ know what your audience is looking for ‣ platforms are not unlike cultures, learn the customs and respect them ‣ integrate, donʼt overlap2 7 th S k i l l s D e v e l o p m e n t W e e k e n d
  • 8. Question #2 According to the Pew Research Centre, what major event happened in 2010? ‣ A.) More North Americans had Facebook accounts than televisions ‣ B.) Worldwide tweets outnumbered text messages ‣C.) Every news platform saw either a stall or decline in its audience, except the Internet ‣ D.) LinkedIn set a new bar for social media IPOs2 7 th S k i l l s D e v e l o p m e n t W e e k e n d
  • 9. Question #2 http://pewresearch.org/pubs/1924/state-of-the-news-media-20112 7 th S k i l l s D e v e l o p m e n t W e e k e n d
  • 10. Successful Messaging ‣ itʼs a dialogue, not a monologue ‣ find your niche and the leaders within it ‣ value-added communications ‣ noise vs. signal ‣ work smart, not hard2 7 th S k i l l s D e v e l o p m e n t W e e k e n d
  • 11. Question #3 What province has the highest number of Facebook users per capita in Canada? ‣ A.) BC ‣ B.) Saskatchewan ‣ C.) Quebec ‣D.) Nova Scotia2 7 th S k i l l s D e v e l o p m e n t W e e k e n d
  • 12. Social Media Campaigns ‣ not a silver bullet, still need “boots on the ground” ‣ important news now breaks on social media ‣ set the agenda ‣ increasingly used by politicians ‣ open and extend your campaigns2 7 th S k i l l s D e v e l o p m e n t W e e k e n d
  • 13. Membership Development ‣ community building: quality over quantity ‣ reciprocity: the currency of social media ‣ donʼt manage your community, let it manage itself ‣ the power of user generated content2 7 th S k i l l s D e v e l o p m e n t W e e k e n d
  • 14. Question #4 What country recently launched an initiative using social media and crowd-sourcing to help rebuild its education system? ‣ A.) Russia ‣B.) Mozambique ‣ C.) India ‣ D.) Singapore2 7 th S k i l l s D e v e l o p m e n t W e e k e n d
  • 15. Using Social Media As An Organizing Tool Questions? scott@eastsidemedia.ca @esidemedia http://www.facebook.com/esidemedia http://www.facebook.com/scott.h.payne http://ca.linkedin.com/pub/scott-payne/10/553/373 2 7 th S k i l l s D e v e l o p m e n t W e e k e n d