Social Media: What Is It? Wikipedia’s definition: The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Social media are media for social interaction, as a superset beyond social communication. Enabled by ubiquitously accessible and scalable communication techniques, social media substantially change the way of communication between organizations, communities, as well as individuals.
Social Media: What Is It? Let’s break that down: - Web-based and mobile technologies - Interactive dialogue - Social interaction - Ubiquitously accessible and scalable communication techniques - Changing the way of communication between: organizations, communities, and individuals.
Social Media: What’s All the Hype? What’s the big deal with social media? Why should I care?: - Key player in major world events - Greatly broadening communications - Highly personalized experience - Rapidly evolving technology - Amazingly strong user base (and growing) - Defining the future of most areas of communications
Social Media: Why Should I Use It? What does social media have to offer me professionally?: - Built in networks - Unprecedented audience access - Highly personalized interface - Unparalleled community and relationship building capacity - Optimized infrastructure and tools - Constant R&D - Unbeatable cost effectiveness - The Participation Pyramid (aka the 90-9-1 Rule)
Social Media: How Should I Use It? Marketing yourself on social media is not the same as traditional channels, some key things to bear in mind: - Social media is not a megaphone/billboard/advertisement/commercial - All about building relationships and community - Give your audience value first - Always focus on the soft sell and avoid the hard sell
Social Media: Developing Your Image The bedrock of social media is people, determine who you are professionally: - Establishing and presenting an image - Personalizing yourself and your services - Establish yourself as an expert - Find a way of making that expertise engaging
Social Media: Knowing Your Audience Once you know who you are, you then need to figure out with whom you’re trying to connect: - Determine who your audience is - Figure out where your audience is - Listen to what your audience is already talking about - Get to know your audience
Social Media: Engaging Your Audience Finding your audience is only half the exercise, engaging them is real key on social media: - Stay relevant - Ask questions and seek input - Vary your content - The 60-30-10 rule