Branding with Social Media


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A presentation for the Alberta Translators and Interpretors Association on effectively branding yourself via social media.

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Branding with Social Media

  1. 2. Social Media: What Is It? Wikipedia’s definition: The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Social media are media for social interaction, as a superset beyond social communication. Enabled by ubiquitously accessible and scalable communication techniques, social media substantially change the way of communication between organizations, communities, as well as individuals.
  2. 3. Social Media: What Is It? Let’s break that down: - Web-based and mobile technologies - Interactive dialogue - Social interaction - Ubiquitously accessible and scalable communication techniques - Changing the way of communication between: organizations, communities, and individuals.
  3. 4. Social Media: What’s All the Hype? What’s the big deal with social media? Why should I care?: - Key player in major world events - Greatly broadening communications - Highly personalized experience - Rapidly evolving technology - Amazingly strong user base (and growing) - Defining the future of most areas of communications
  4. 5. Social Media: Why Should I Use It? What does social media have to offer me professionally?: - Built in networks - Unprecedented audience access - Highly personalized interface - Unparalleled community and relationship building capacity - Optimized infrastructure and tools - Constant R&D - Unbeatable cost effectiveness - The Participation Pyramid (aka the 90-9-1 Rule)
  5. 6. Social Media: How Should I Use It? Marketing yourself on social media is not the same as traditional channels, some key things to bear in mind: - Social media is not a megaphone/billboard/advertisement/commercial - All about building relationships and community - Give your audience value first - Always focus on the soft sell and avoid the hard sell
  6. 7. Social Media: Developing Your Image The bedrock of social media is people, determine who you are professionally: - Establishing and presenting an image - Personalizing yourself and your services - Establish yourself as an expert - Find a way of making that expertise engaging
  7. 8. Social Media: Knowing Your Audience Once you know who you are, you then need to figure out with whom you’re trying to connect: - Determine who your audience is - Figure out where your audience is - Listen to what your audience is already talking about - Get to know your audience
  8. 9. Social Media: Engaging Your Audience Finding your audience is only half the exercise, engaging them is real key on social media: - Stay relevant - Ask questions and seek input - Vary your content - The 60-30-10 rule
  9. 10. QUESTIONS?