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    J413 presentation J413 presentation Presentation Transcript

    • J 413 PresentationBy: Scott Horlbeck
    • Po c Q etn rj t u s e io• Exploring how the rise of the internet has effected the financial health of traditional (newspaper, magazine) sports journalism platforms.• How have these "traditional" sports journalism medium’s responded and what strategies have they implemented to compete with the internet?
    • AS wP in l et l , afDa o u h• Bay Area Newspapers: 11 local newspapers were consolidated into two regional newspapers: The Times & The East Bay Tribune (2011) • 8% of staff was laid off (120 jobs including 40 editors) • Bay Area News Group President Mac Tully: “We are trying to gain efficiencies through streamlining. We will shift more of our print dollars to digital offerings.” • Media Consultant Alan Mutter: “Nationwide, advertising sales - newspapers’ primary revenue source, are half what they were in 2005.” • Source: http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2011/08/23/BU931KR0NC.DTL#ixzz1vMSW2BnM
    • • National Newspapers: National newspaper advertising revenue fell 9.2% in the last year, 51.8 % since 2003 (ad revenue has fallen for sixth consecutive year) • Online ad revenue grew 6.8% last year
    • • National Magazines: Sports Illustrated is down 8.4% in advertising revenue since 2007 • 8% rise in Swimsuit revenue since 2011 ESPN The Magazine is down 9.4% in advertising revenue since 2007 Source: United States Publishers Information Bureau (PIB)
    • F hin B c ig tg ak• Sports Illustrated launches iphone app in 2010 Since then, digital revenue has been up 22%• ESPN The Magazine launches iphone app in 2010 • Allows users to view one free issue Subscription price on tablet is lowered to $6.99 for six months rather than the $6.95 per month print subscription • App provides daily images, interviews, stories and trivia Source: http://paidcontent.org/2010/09/23/419-espns-newest-apps-are-insider-only/
    • • ASe in D it D etn tp a iga irc Magazines: l io Sports Illustrated Editor Terry Mcdonell: “We’re placing bets across the table because we don’t know where we’re going to be in 18 months. But we’re going to grow.” • Move to digital enables readers to access magazine anytime, on web, tablet or phone (Sports Illustrated calls it the “All-Access Subscription Theory”)• Newspapers: Newspapers have gone digital as well, giving them unlimited space to publish and advertise like never before • Stories can now have a multiple pictures (slideshow) or even a video • Move to digital has also spawned the “blog” section The New York Times blog section has 66 different blogs, broken up into 11 different categories ranging from Politics to Travel and Leisure to Sports (Washington Post - 9, Wall Street Journal - 9) • Newspapers also on Twitter, can tweet out stories with up-to-the-minute timeliness
    • Togt h u hs ?• Was aware of the financial struggles that newspapers were experiencing, but unaware of the severity (staggering revenue losses) Did not know about the subscription deal that ESPN The Magazine was offering with their new app (interesting strategy to entice readers into subscription and increase viewership)• Expected magazines financial struggles to be much worse• Did not realize the amount of blogs that digital newspapers have • That amount of information could never have been possible in print (not enough money/space)
    • C n l io oc s n u• Magazines Made the move to mobile and tablet to stay technologically current • Tablet gives magazine more features than magazine • Video, audio, multiple images per story, sharing toolbar, comment section Newspapers: • The internet has made the lives of print newspapers very difficult • Many were forced to close up shop Those that survived the digital transition now have more journalistic power than ever before • Endless opportunities with the internets unlimited space