About Integrated Change

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Integrated Change provide digital solutions specifically to the healthcare industry. Our services cover mobile health and digital health marketing.
This presentation will give you a quick overview about our company, what we do and how we do it.

Published in: Healthcare, Technology, Business
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About Integrated Change

  1. 1. @integratedchg google.com/+IntegratedchangeNet facebook.com/IntegratedChange www.integratedchange.net Mobile and Digital Healthcare Agency
  2. 2. What we do Develop mobile solutions for healthcare Develop digital solutions for healthcare Integrating both www.integratedchange.net
  3. 3. About Integrated Change • 7 people. London based » UX/graphic designers, » Native mobile developers » Web developers (front-end/back-end) » Digital marketing and copywriting » Project management • We work with NHS and private healthcare providers, both primary and tertiary, along with research teams, medical device manufacturers, professional practices, insurers, health sector charities and digital healthcare agencies. • Over 50 mobile and digital projects deployed. • A large proportion of our work is white-labeled. www.integratedchange.net
  4. 4. Healthcare: a change of mind set Patients are our customers Family members/care-givers are customers HCP’s are customers We should provide them with empowerment What we demand from retail and banking, we should demand from mobile healthcare www.integratedchange.net
  5. 5. Focused on digital health Creating online, measureable digital marketing strategies Driving more relevant traffic to hospital groups and pharmaceutical’s Outreach campaigns, SEO, PPC, Social Online PR and generating online brand noise Raising awareness of conditions, patient management Delivering inbound web-enquiries ROI focused campaigns
  6. 6. Focused on mobile health Mobile application design, development, deployment and management Mobile application marketing and ROI campaigns Mobile web and web app design, development, deployment and management Patient management and specialist nursing tools Condition awareness and med student education tools Appointment systems and bed occupancy systems (mobile led via tablets and smartphones) Use of push notifications directly to the device – patient status updates, drug adherence, bed management and availability.
  7. 7. Platforms: mobile healthWINDOWS ANDROID iOS WEBAPP FRONTAND BACKEND www.integratedchange.net
  8. 8. Our Development process
  9. 9. Focused on the end user Persona creation Customer profiling Ethnographic studies Quartz composer -origami Sketch InVision Analytics PHP Java Flash Action Script ASP/ASP.net AWS Javascript SSL and encryption www.integratedchange.net
  10. 10. Our mobile skill set Objective-C Java .NET C# JQuery HTML5 CSS3 C++ JavaScript node.js AES256 HMAC App packaging/upload ASO www.integratedchange.net
  11. 11. Our digital skill set Google AdWords Google Analytics On-page technical Online PR/outreach Content strategy Copywriting Social channel mgt AdRoll Facebook advertising LinkedIn advertising iOS smart banners/tools Google Mobile SDK App marketing Google Play Referral Flow Mobile deep linking www.integratedchange.net
  12. 12. Integrated Approach Google AdWords Google Analytics On-page technical Online PR/outreach Content strategy Copywriting Social channel mgt Split testing AdRoll Facebook advertising LinkedIn advertising Google Mobile SDK App marketing Google Play Referral Flow Mobile deep linking Objective-C Java .NET C# JQuery HTML5 CSS3 C++ JavaScript node.js AES256 HMAC App packaging/upload ASO Persona creation Customer profiling Ethnographic studies Quartz composer -origami Sketch InVision Analytics PHP Java Flash Action Script ASP/ASP.net AWS Javascript SSL and encryption Project Managed mobile digitalUX and web www.integratedchange.net . . . . .
  13. 13. Project Management • Transparency and clear communication • Basecamp - full client visibility of: Milestones and project markers Messaging system between our clients and developers Files/graphics version repository • Atlassian JIRA bug tracking and fixing • TestFlight – distribution of beta apps on the fly
  14. 14. On going support Continuous support 1. Bug fixes 2. Mobile OS/browser compatibility Continuous transparency 3. Monthly analytics reporting 4. Performance to target (KPI’s) Continuous development 5. Life cycle management 6. Strategy direction, new opportunities www.integratedchange.net
  15. 15. Working in partnership • We work in different ways with our partners – – Fully white-labelled – Dual-branded – Direct – Mix of all of them • Development only service or a full, end-end service relationship • Consultancy, ethnographic surveys, end-user research, proof of concept definition, funding applications and proposals • Providing full pre and post sales support www.integratedchange.net
  16. 16. So what does this all mean? • We deliver to high standards • We deliver to budget • We deliver on-time… You’ve heard all that before. …but wait! www.integratedchange.net
  17. 17. Mobile strategy can become OVERWHELMED with the technology www.integratedchange.net
  18. 18. Digital strategy can become OBSESSED with the look www.integratedchange.net
  19. 19. WHAT ABOUT THE END USER? www.integratedchange.net
  20. 20. Work With Us • 100% focus on healthcare • Strong commercial backbone • In-house, integrated development • Experience development and digital partner • We have an opinion. We are not a ‘yes’ agency www.integratedchange.net
  21. 21. Thank you for reading @scotthague google.com/+IntegratedchangeNet facebook.com/IntegratedChange www.integratedchange.net Mobile and Digital Healthcare Agency

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