Social Networking (for people over ) 30

“ Social Networking” is the practice of expanding the number of one’s Business Social contacts by making Connections through individuals and/or

RIGHT? Social networking is something only for “the kids”, those “ digital natives ”. You know, the ones born with laptops on their laps…

Wrong! Believe it or not, too! can get something out of it us “old folks”

5 things that we will learn Why? What will I get out of it? To be cautious, but not fearful How not to look like a tourist (i.e., how to blend in) Some of the tools in the toolbox (some high-level, some in-depth) How to apply this course “out there”

Why? What will I get out of it?

Is this you? You’re a “Noob” (we’ll get to that later) You’re (somewhat of) a sceptic You’re “seasoned” – you’ve been around, know what’s important You’re not an “open book” – you value, and are even very guarded of your privacy Time, you have none

You’re a “Noob” (we’ll get to that later)

You’re (somewhat of) a sceptic

You’re “seasoned” – you’ve been around, know what’s important

You’re not an “open book” – you value, and are even very guarded of your privacy

Time, you have none

Why?

Why?

Myth vs. Reality Is there a gap? Sure, but it’s closing. Teens make up 9% of Facebook users, 11% of Twitter Fastest growing Facebook demographic = 55-65 year-old females "Social media is like teen sex, everyone wants to do it. No one actually knows how . When finally done, there is surprise it's not better .“ – Twitter user “… and the thought of your parents doing it turns you off it.” – Scott Gow

Is there a gap? Sure, but it’s closing.

Teens make up 9% of Facebook users, 11% of Twitter

Fastest growing Facebook demographic = 55-65 year-old females

What do and have in common?

Why #1: Defining and Promoting a Strong Personal Brand How you present yourself to the World What you want people to know/feel about you Can work both ways… You? Bill Cosby had a comedy routine about cocaine… Cosby: “What is it about cocaine that makes it so wonderful?” Enthusiast: "Because it intensifies your personality.” Cosby: “But what if you are a jerk? ” Warning: You are not the only one putting stuff about you out there.

How you present yourself to the World

What you want people to know/feel about you

Can work both ways…

yourself Just for fun…

yourself

“ Lily Allen, Lonely Island and that guy from Journey”

Why #2: Building a Strong Network Most job openings are never advertised, but filled through word-of-mouth or networking (i.e., the "hidden job market.“) A friend in need… appeals for help

Most job openings are never advertised, but filled through word-of-mouth or networking (i.e., the "hidden job market.“)

A friend in need… appeals for help

There’s a group for that High School  “Real World”  Networked World “ So this is the world, and there are almost six billion people on it. When I was a kid, there were three. It's hard to keep up.” – Jerry Maguire

High School  “Real World”  Networked World

What’s wrong with this picture?

Ever feel like you’re being At risk… Identity theft Embarrassment Personal loss Reputation Will vary: Who you are, what you value. watched? Where are you on the privacy scale? Q.

At risk…

Identity theft

Embarrassment

Personal loss

Reputation

Will vary: Who you are, what you value.

“ I’ve been robbed, send money!”

“ First of all, I want everybody here to be careful about what you post on Facebook, because in the YouTube age, , it will be pulled up again later somewhere in your life. And when you’re young, you know, you make mistakes and you do some stupid stuff” whatever you do President Obama ~ Sept. 8, 2009 Addressing the students of America

“ First of all, I want everybody here to be careful about what you post on Facebook, because in the YouTube age,

, it will be pulled up again later somewhere in your life. And when you’re young, you know, you make mistakes and you do some

Never Boss mom put anything “out there” that you wouldn’t want your to see and/or

Other Considerations Passwords (change often, never share) Website security settings (they’re there for a reason, use them) Keep your personal information personal Never take candy from strangers Don’t let others access SN sites with your computer Don’t auto-save password

Passwords (change often, never share)

Website security settings (they’re there for a reason, use them)

Keep your personal information personal

Never take candy from strangers

Don’t let others access SN sites with your computer

Don’t auto-save password

How to Blend in With The Locals

How to Blend in With The Locals

The Basics Profile/Bio Avatar * Link Terminology * Privacy settings * “ Friendship” (i.e., your network) * Strategy * One-to-many versus one-to-one Signal:Noise * Stay tuned, more on this later

Profile/Bio

Avatar *

Link

Terminology *

Privacy settings *

“ Friendship” (i.e., your network) *

Strategy *

One-to-many versus one-to-one

Signal:Noise

* Stay tuned, more on this later

What are they talking about? Also: LMAO ROTFL IMHO WTH WTF BTW IRL FTF LOL LMK TTYL Pop Quiz: J/K FB OH FTL FTW TY YW TMI Anybody guess what these three mean?

Also:

LMAO

ROTFL

IMHO

WTH

WTF

BTW

IRL

FTF

LOL

LMK

TTYL

J/K

FB

OH

FTL

FTW

TY

YW

TMI

What are they talking about? FAIL Woot Pwned Noob Troll Any others? Memes Lolcats:

FAIL

Woot

Pwned

Noob

Troll

Memes

Lolcats:

Avatar 101 Nothing says “Noob” like a generic avatar Basics: size, etc. Common avatar “Types”: Headshot “ Hey look, I pro-created!” “ Hey look, someone married me!” “ Hey look, I’m successful!” I love my pet I have a cause “ The good old days” shot Don’t worry, help is available Gravatar.com (site-to-site consistency) MadMenYourself.com Obamicon.me

Nothing says “Noob” like a generic avatar

Basics: size, etc.

Common avatar “Types”:

Headshot

“ Hey look, I pro-created!”

“ Hey look, someone married me!”

“ Hey look, I’m successful!”

I love my pet

I have a cause

“ The good old days” shot

Don’t worry, help is available

Gravatar.com (site-to-site consistency)

Social Net-iquette To “friend” or not “to friend” Shameless self-promotion “ Push” v. “conversation” Authenticity Giving credit where credit is due “ Hey, look at me!” TMI Post about others what you would have them post of you. (customs)

To “friend” or not “to friend”

Shameless self-promotion

“ Push” v. “conversation”

Authenticity

Giving credit where credit is due

“ Hey, look at me!”

TMI

Post about others what you would have them post of you.

So, should you “friend” your boss? Your mom?

Think get out of it get into it about what you want to before you

Strategy Who do you want / not want to connect with? What do you have to say? Do you want to get out of it? Where (on what sites) will you establish your “online brand” When will you find time to participate? How often? Why are you doing what you’re doing? How do you want to represent yourself on the various sites? Any personal strategies to share?

Who do you want / not want to connect with?

What do you have to say? Do you want to get out of it?

Where (on what sites) will you establish your “online brand”

When will you find time to participate? How often?

Why are you doing what you’re doing?

How do you want to represent yourself on the various sites?

The “Stuff” (the social networking toolbox)

The “Stuff”

What the heck is it? Founded by Jack Dorsey , Biz Stone , and Evan Williams in March 2006, San Francisco, California Express yourself in 140 characters or less Updates via SMS, instant messaging, email, Twitter’s website and third party applications (e.g., Tweetdeck, Twitterberry ) It’s free 25 Million Worldwide (est.) ~ 18M US by end of year Home to the ridiculous and the revolutionary: Ashton Kutcher v. CNN Mumbai, Iran, Hudson River Crash Dead celebrities. … and Shaquille Oneal

Founded by Jack Dorsey , Biz Stone , and Evan Williams in March 2006, San Francisco, California

Express yourself in 140 characters or less

Updates via SMS, instant messaging, email, Twitter’s website and third party applications (e.g., Tweetdeck, Twitterberry )

It’s free

25 Million Worldwide (est.) ~ 18M US by end of year

Home to the ridiculous and the revolutionary:

Ashton Kutcher v. CNN

Mumbai, Iran, Hudson River Crash

Dead celebrities.

… and Shaquille Oneal

The Basics “ What are you doing?” Your “Twitter handle” Follow, be followed and/or block Profile Picture Background “ Mentions” (formerly replies) Retweets Direct Messages Favourites Trending Topics Search Twitter #hashtags by Geek and Poke

“ What are you doing?”

Your “Twitter handle”

Follow, be followed and/or block

Profile Picture

Background

“ Mentions” (formerly replies)

Retweets

Direct Messages

Favourites

Trending Topics

Search Twitter

#hashtags

“ Twitterific” Acronyms/Memes RT DM “ Deets” Tweetups Causes (Iran green) (the problem with 140 characters) #followfriday #chats #Blamedrewscancer Moonfruit #showcase09 FAIL

RT

DM

“ Deets”

Tweetups

Causes (Iran green)

#followfriday

#chats

#Blamedrewscancer

Moonfruit

#showcase09

Getting the most out of it Tweet Follow and be followed: Find people with Twellow directory Retweet others, tweet to be retweeted Participate in “chats”: #blogchat, #prchat Use Twitter search, Twitterfall, etc. Use #hashtags url shorteners (bit.ly) Have “conversations” Enhance the conference experience Get updates from people/brands you want

Tweet

Follow and be followed:

Find people with Twellow directory

Retweet others, tweet to be retweeted

Participate in “chats”: #blogchat, #prchat

Use Twitter search, Twitterfall, etc.

Use #hashtags

url shorteners (bit.ly)

Have “conversations”

Enhance the conference experience

Get updates from people/brands you want

Retweet 1.44% of tweets are retweets Often links RT @username: Original tweet Considerations 120 characters Consider your audience Give credit Don’t edit too much, change meaning Add something Thank people for retweeting your tweets “ Please RT” Helpful resource: www.retweet.com

1.44% of tweets are retweets

Often links

RT @username: Original tweet

Considerations

120 characters

Consider your audience

Give credit

Don’t edit too much, change meaning

Add something

Thank people for retweeting your tweets

“ Please RT”

Columns Accounts Shorteners Pics Filters Search Facebook

Twitter is like… … a river … a cocktail party If Twitter lends itself to anything more than acronyms, it’s rationalizing your Twitter use So, from me to you…

“ Memphis, the home of FedEx”

“ Memphis, the home of FedEx”

“ The Cisco Fatty”

“ The Cisco Fatty”

“ The rise of the self-proclaimed guru”

“ Politicians on Twitter”

Next Steps Visit www.twitter.com View/observe/get the lay of the land Join Enjoy

Visit www.twitter.com

View/observe/get the lay of the land

Join

Enjoy

What the heck is it? A social utility that helps people communicate more efficiently with their friends, family and coworkers Founded February 2004 Began as college “facebook” Harvard  Colleges  World; Paper  Online 900+ employees 300 million+ users, worldwide (70% non-US) 120 million+ log on at least once per day 1 billion+ photos uploaded each month 10 million+ videos uploaded each month 2.5 million+ events created each month

A social utility that helps people communicate more efficiently with their friends, family and coworkers

Founded February 2004

Began as college “facebook”

Harvard  Colleges  World; Paper  Online

900+ employees

300 million+ users, worldwide (70% non-US)

120 million+ log on at least once per day

1 billion+ photos uploaded each month

10 million+ videos uploaded each month

2.5 million+ events created each month

The Basics “ What’s on your mind?” Chat Networks Profile Pages Inbox Friends Applications Photos Groups Notes Events Wall

“ What’s on your mind?”

Chat

Networks

Profile

Pages

Inbox

Friends

Applications

Photos

Groups

Notes

Events

Wall

Getting the most out of it Develop your Facebook strategy* Complete your profile Regularly update your status Log in with regularity, see what people are up to Join groups Share photos * Stay tuned, more on this later

Develop your Facebook strategy*

Complete your profile

Regularly update your status

Log in with regularity, see what people are up to

Join groups

Share photos

* Stay tuned, more on this later

Developing a FB Strategy Why? What do you want to get out of it? Stay connected, play games, draw attention? Who? Tight circle of friends, family, school chums, The World? What? Updates, lurk, photos, more? When? Every day, infrequently?

Why? What do you want to get out of it? Stay connected, play games, draw attention?

Who? Tight circle of friends, family, school chums, The World?

What? Updates, lurk, photos, more?

When? Every day, infrequently?

Beware what you (and others) post on Facebook Personal information Photos Comments on your status Other people’s statuses

Personal information

Photos

Comments on your status

Other people’s statuses

“ How not to get/keep a job”

“ I write speeches for Barrack!”

“ I write speeches for Barrack!”

“ Crime does not pay”

“ Social Media Mommies”

“ Keeping tabs on the kids”

Next Steps Visit www.facebook.com View/observe/get the lay of the land Join Enjoy.

Visit www.facebook.com

View/observe/get the lay of the land

Join

Enjoy.

What the heck is it? Founded May 2003 Five founders, five networks = 350 contacts 385 employees It’s free (there are business accounts) 47 million+ professionals, worldwide (200 countries) 1 st , 2 nd , 3 rd , n-degree links

Founded May 2003

Five founders, five networks = 350 contacts

385 employees

It’s free (there are business accounts)

47 million+ professionals, worldwide (200 countries)

1 st , 2 nd , 3 rd , n-degree links

The Basics Profile Network (“Connections”) Status and networking updates Inbox Groups Applications Introductions Recommendations Jobs Answers Events Polls

Profile

Network (“Connections”)

Status and networking updates

Inbox

Groups

Applications

Introductions

Recommendations

Jobs

Answers

Events

Polls

Getting the most out of it Complete your profile Keep it up to date Make connections Request introductions Make recommendations Join groups Join discussions Answer questions Use the applications

Complete your profile

Keep it up to date

Make connections

Request introductions

Make recommendations

Join groups

Join discussions

Answer questions

Use the applications

Don’t… Put anything in the name field - other than your name. Create your LinkedIn Profile in LinkedIn. Use boudoir shots or your business logo for your LinkedIn photo. Ignore the update function. Leave your “public profile” unedited. Ignore your website link and make sure to customize it. Use “experience” to reflect a simple copy of your resume. Use “education” to simply reflect your traditional education. Ignore the Summary section! Forget to use the applications Source: Ten Things Not to do on LinkedIn: http://linkedintobusiness.com/?p=465

Put anything in the name field - other than your name.

Create your LinkedIn Profile in LinkedIn.

Use boudoir shots or your business logo for your LinkedIn photo.

Ignore the update function.

Leave your “public profile” unedited.

Ignore your website link and make sure to customize it.

Use “experience” to reflect a simple copy of your resume.

Use “education” to simply reflect your traditional education.

Ignore the Summary section!

Forget to use the applications

Next Steps Visit www.linkedin.com View/observe/get the lay of the land Join Enjoy.

Visit www.linkedin.com

View/observe/get the lay of the land

Join

Enjoy.

Recap

Summary It’s not just for the kids Reduced the tension How to blend How to stay safe Intro to the top tools Foundation for “out there”

It’s not just for the kids

Reduced the tension

How to blend

How to stay safe

Intro to the top tools

Foundation for “out there”

Before You Leave (the course that keeps on giving)

Before You Leave

http:// www.slideshare.net/scottgow Presentations, on all topics: Discover View Share Favourites Fans

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Questions? Answers? Scott Gow [email_address] @scottgow

Scott Gow

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