Social   Networking (for people over   ) 30
“ Social Networking” is the practice of expanding the number of one’s Business Social contacts by making Connections throu...
RIGHT? Social networking  is something only for “the kids”, those “ digital natives ”. You know, the ones born with laptop...
Wrong! Believe it or not, too! can get something out of it us  “old folks”
5 things that we will learn <ul><li>Why? What will I get out of it? </li></ul>To be cautious, but not fearful How  not  to...
Is this you? <ul><li>You’re a “Noob” (we’ll get to that later) </li></ul><ul><li>You’re (somewhat of) a sceptic </li></ul>...
<ul><li>Why? </li></ul>
Myth vs. Reality <ul><li>Is there a gap? Sure, but it’s closing. </li></ul><ul><li>Teens make up 9% of Facebook users, 11%...
What do and have in common?
Why #1: Defining and Promoting a Strong Personal Brand <ul><li>How you present yourself to the World </li></ul><ul><li>Wha...
<ul><li>yourself </li></ul>Just for fun…
“ Lily Allen, Lonely Island and that guy from Journey”
Why #2: Building a Strong Network <ul><li>Most job openings are never advertised, but filled through word-of-mouth or netw...
There’s a group for that <ul><li>High School     “Real World”     Networked World </li></ul>“ So this is the world, and ...
What’s wrong with this picture?
Ever feel like you’re  being <ul><li>At risk… </li></ul><ul><li>Identity theft </li></ul><ul><li>Embarrassment </li></ul><...
“ I’ve been robbed, send money!”
<ul><li>“ First of all, I want everybody here to be careful about what you post on Facebook, because in the YouTube age, <...
Never Boss  mom put anything “out there” that you wouldn’t want your to see and/or
Other Considerations <ul><li>Passwords (change often, never share) </li></ul><ul><li>Website security settings (they’re th...
<ul><li>How to Blend in With The Locals </li></ul>
The Basics <ul><li>Profile/Bio </li></ul><ul><li>Avatar * </li></ul><ul><li>Link </li></ul><ul><li>Terminology * </li></ul...
What are they talking about? <ul><li>Also: </li></ul><ul><li>LMAO </li></ul><ul><li>ROTFL </li></ul><ul><li>IMHO </li></ul...
What are they talking about? <ul><li>FAIL </li></ul><ul><li>Woot </li></ul><ul><li>Pwned </li></ul><ul><li>Noob </li></ul>...
Avatar 101 <ul><li>Nothing says “Noob” like a generic avatar </li></ul><ul><li>Basics: size, etc. </li></ul><ul><li>Common...
Social Net-iquette <ul><li>To “friend” or not “to friend” </li></ul><ul><li>Shameless self-promotion </li></ul><ul><li>“ P...
So, should you “friend”  your boss? Your mom?
Think get out of it get into it about what you want to before  you
Strategy <ul><li>Who  do you want / not want to connect with? </li></ul><ul><li>What  do you have to say? Do you want to g...
<ul><li>The “Stuff” </li></ul>(the social networking toolbox)
 
 
What the heck is it? <ul><li>Founded by  Jack Dorsey ,  Biz Stone , and  Evan Williams  in March 2006, San Francisco, Cali...
The Basics <ul><li>“ What are you doing?” </li></ul><ul><li>Your “Twitter handle” </li></ul><ul><li>Follow, be followed an...
“ Twitterific” Acronyms/Memes <ul><li>RT </li></ul><ul><li>DM </li></ul><ul><li>“ Deets” </li></ul><ul><li>Tweetups </li><...
Getting the most out of it <ul><li>Tweet </li></ul><ul><li>Follow and be followed: </li></ul><ul><ul><li>Find people with ...
Retweet <ul><li>1.44% of tweets are retweets </li></ul><ul><li>Often links </li></ul><ul><li>RT @username: Original tweet ...
Columns Accounts Shorteners Pics Filters Search Facebook
Twitter is like… … a river … a cocktail party If Twitter lends itself to anything more than acronyms, it’s  rationalizing ...
<ul><li>“ Memphis, the home of FedEx” </li></ul>
<ul><li>“ The Cisco Fatty” </li></ul>
“ The rise of the self-proclaimed guru”
“ Politicians on Twitter”
Next Steps <ul><li>Visit  www.twitter.com </li></ul><ul><li>View/observe/get the lay of the land </li></ul><ul><li>Join </...
What the heck is it? <ul><li>A social utility that helps people communicate more efficiently with their friends, family an...
The Basics <ul><li>“ What’s on your mind?” </li></ul><ul><li>Chat </li></ul><ul><li>Networks </li></ul><ul><li>Profile </l...
Getting the most out of it <ul><li>Develop your Facebook strategy* </li></ul><ul><li>Complete your profile </li></ul><ul><...
Developing a FB Strategy <ul><li>Why? What do you want to get out of it? Stay connected, play games, draw attention? </li>...
Beware what you (and others) post on Facebook <ul><li>Personal information </li></ul><ul><li>Photos  </li></ul><ul><li>Com...
“ How  not  to get/keep a job”
<ul><li>“ I write speeches for Barrack!” </li></ul>
“ Crime does  not  pay”
“ Social Media Mommies”
“ Keeping tabs on the kids”
Next Steps <ul><li>Visit  www.facebook.com </li></ul><ul><li>View/observe/get the lay of the land </li></ul><ul><li>Join <...
What the heck is it? <ul><li>Founded May 2003 </li></ul><ul><li>Five founders, five networks = 350 contacts </li></ul><ul>...
The Basics <ul><li>Profile </li></ul><ul><li>Network (“Connections”) </li></ul><ul><li>Status and networking updates </li>...
Getting the most out of it <ul><li>Complete your profile </li></ul><ul><li>Keep it up to date </li></ul><ul><li>Make conne...
Don’t… <ul><li>Put anything in the name field - other than your name. </li></ul><ul><li>Create your LinkedIn Profile in Li...
Next Steps <ul><li>Visit  www.linkedin.com </li></ul><ul><li>View/observe/get the lay of the land </li></ul><ul><li>Join <...
Recap
Summary <ul><li>It’s  not  just for the kids </li></ul><ul><li>Reduced the tension </li></ul><ul><ul><li>How to blend </li...
<ul><li>Before You Leave </li></ul>(the course that keeps on giving)
http:// www.slideshare.net/scottgow <ul><li>Presentations, on all topics: </li></ul><ul><li>Discover </li></ul><ul><li>Vie...
http:// delicious.com/socialnetworkingforpeopleoverthirty
Questions? Answers? <ul><li>Scott Gow </li></ul><ul><li>[email_address] </li></ul>@scottgow
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Social Networking for People Over Thirty

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Ever get the impression that Facebook, Twitter and the like are just "for the kids"? How about us old folks, you know, people over thirty. Can we get any value out of this social networking "stuff"? Sure we can. This presentation runs through some of "the stuff" (Facebook, Twitter, LinkedIN), and shares some considerations for using them in a safe, effective manner, whether it is to build and promote a strong personal brand online, maintain a strong personal and professional network, or all of the above.

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  • Set the context Not “networking” – maybe some bad connotations there (cocktail parties, shmoozing, etc.)
  • By 2010, Gen Y will outnumber Boomers ~ 96% will have used a social networking site. The Media Texting, words being added to the dictionary Don Tapscott’s “Wikinomics” and “Grown up Digital”
  • That’s what we’re here to talk about today 5 Ws and 1 H
  • Why + considerations (mapped to audience characteristics) What you value What is it? Why should I care? What will I get out of it? Control your virtual brand (sell yourself - control) Keep in touch 80% of companies surveyed cite Twitter as a primary tool they use to find employees
  • Facebook = 9% of teens (12-17) Twitter = 11% Why “no” to Twitter: #1 “It’s lame” = 36% Why no? 1) Not for me 2) Waste of time 3) Pointless Fastest growing FB demo: 55-65 yo females
  • THEY ARE RECOGNIZABLE BRANDS Recognizable (appearance) Describe appearance (blond, good looking - red, white swoosh) Values/feelings Put effort into their “brand” Make decisions (movies to do, events to promote) based on improving all of the above
  • Tom Peters 1999 article in Fast Company “Brand You” Control your personal brand, where possible Facebook tagging, brandjacking, etc.
  • Get online Any volunteers?
  • Scenario:
  • A little information can be enough
  • We won’t be getting too much into the Patriot Act, protecting your ecommerce activities, etc. People can use your information against you, gain your trust, etc. People will pose as you People will share stuff about you, whether you want them to or not Stories? Tony Larussa, Exxon Employee, etc.
  • Which brings us to our first “pearl of wisdom” for the day
  • Less than 1/3 of people take precautions
  • LOL - Laugh(ing) out loud IMHO – In My Humble Opinion WTH – What the Hell...or &apos;heck&apos; if you think people believe that&apos;s what you mean BTW – By the way IRL – In Real Life FTF – Face to Face LMK – Let Me Know J/K – Joking or Just Kidding FB - Facebook OH - Overheard FTL - For the Loss FTW - For the Win TTYL - Talk to you later TY - Thank you YW - You&apos;re welcome TMI - Too much information
  • Filesizes (less than 1MB, 200x200) www.myavatareditor.com
  • Not that different from real life
  • Facebook story: “I guess you forgot you added me on here”
  • What they have in common: Staying in contact, networking Promoting your personal brand (hopefully in a positive way) Monitoring your personal brand Keeping yourself safe in the online World
  • 46% Web – the rest others (Tweetdeck second)
  • Premier McGuinty David Miller Rep. Pete Hoekstra (R-Mich.): &amp;quot;Just landed in Baghdad. I believe it may be first time I’ve had bb service in Iraq&amp;quot;
  • Intern with interests: Smokin’ Blunts, shooting people, etc. Boss: I guess you forgot about adding me on here – hit the bricks
  • Dine and dash story
  • Grandparents/grandkids Geographical differences
  • Let’s go over what we (hopefully) accomplished today
  • Social Networking for People Over Thirty

    1. 1. Social Networking (for people over ) 30
    2. 2. “ Social Networking” is the practice of expanding the number of one’s Business Social contacts by making Connections through individuals and/or
    3. 3. RIGHT? Social networking is something only for “the kids”, those “ digital natives ”. You know, the ones born with laptops on their laps…
    4. 4. Wrong! Believe it or not, too! can get something out of it us “old folks”
    5. 5. 5 things that we will learn <ul><li>Why? What will I get out of it? </li></ul>To be cautious, but not fearful How not to look like a tourist (i.e., how to blend in) Some of the tools in the toolbox (some high-level, some in-depth) How to apply this course “out there”
    6. 6. Is this you? <ul><li>You’re a “Noob” (we’ll get to that later) </li></ul><ul><li>You’re (somewhat of) a sceptic </li></ul><ul><li>You’re “seasoned” – you’ve been around, know what’s important </li></ul><ul><li>You’re not an “open book” – you value, and are even very guarded of your privacy </li></ul><ul><li>Time, you have none </li></ul>
    7. 7. <ul><li>Why? </li></ul>
    8. 8. Myth vs. Reality <ul><li>Is there a gap? Sure, but it’s closing. </li></ul><ul><li>Teens make up 9% of Facebook users, 11% of Twitter </li></ul><ul><li>Fastest growing Facebook demographic = 55-65 year-old females </li></ul>&quot;Social media is like teen sex, everyone wants to do it. No one actually knows how . When finally done, there is surprise it's not better .“ – Twitter user “… and the thought of your parents doing it turns you off it.” – Scott Gow
    9. 9. What do and have in common?
    10. 10. Why #1: Defining and Promoting a Strong Personal Brand <ul><li>How you present yourself to the World </li></ul><ul><li>What you want people to know/feel about you </li></ul><ul><li>Can work both ways… </li></ul>You? Bill Cosby had a comedy routine about cocaine… Cosby: “What is it about cocaine that makes it so wonderful?” Enthusiast: &quot;Because it intensifies your personality.” Cosby: “But what if you are a jerk? ” Warning: You are not the only one putting stuff about you out there.
    11. 11. <ul><li>yourself </li></ul>Just for fun…
    12. 12. “ Lily Allen, Lonely Island and that guy from Journey”
    13. 13. Why #2: Building a Strong Network <ul><li>Most job openings are never advertised, but filled through word-of-mouth or networking (i.e., the &quot;hidden job market.“) </li></ul><ul><li>A friend in need… appeals for help </li></ul>
    14. 14. There’s a group for that <ul><li>High School  “Real World”  Networked World </li></ul>“ So this is the world, and there are almost six billion people on it. When I was a kid, there were three. It's hard to keep up.” – Jerry Maguire
    15. 15. What’s wrong with this picture?
    16. 16. Ever feel like you’re being <ul><li>At risk… </li></ul><ul><li>Identity theft </li></ul><ul><li>Embarrassment </li></ul><ul><li>Personal loss </li></ul><ul><li>Reputation </li></ul><ul><li>Will vary: Who you are, what you value. </li></ul>watched? Where are you on the privacy scale? Q.
    17. 17. “ I’ve been robbed, send money!”
    18. 18. <ul><li>“ First of all, I want everybody here to be careful about what you post on Facebook, because in the YouTube age, </li></ul><ul><li>, it will be pulled up again later somewhere in your life. And when you’re young, you know, you make mistakes and you do some </li></ul>stupid stuff” whatever you do President Obama ~ Sept. 8, 2009 Addressing the students of America
    19. 19. Never Boss mom put anything “out there” that you wouldn’t want your to see and/or
    20. 20. Other Considerations <ul><li>Passwords (change often, never share) </li></ul><ul><li>Website security settings (they’re there for a reason, use them) </li></ul><ul><li>Keep your personal information personal </li></ul><ul><li>Never take candy from strangers </li></ul><ul><li>Don’t let others access SN sites with your computer </li></ul><ul><li>Don’t auto-save password </li></ul>
    21. 21. <ul><li>How to Blend in With The Locals </li></ul>
    22. 22. The Basics <ul><li>Profile/Bio </li></ul><ul><li>Avatar * </li></ul><ul><li>Link </li></ul><ul><li>Terminology * </li></ul><ul><li>Privacy settings * </li></ul><ul><li>“ Friendship” (i.e., your network) * </li></ul><ul><li>Strategy * </li></ul><ul><li>One-to-many versus one-to-one </li></ul><ul><li>Signal:Noise </li></ul><ul><li>* Stay tuned, more on this later </li></ul>
    23. 23. What are they talking about? <ul><li>Also: </li></ul><ul><li>LMAO </li></ul><ul><li>ROTFL </li></ul><ul><li>IMHO </li></ul><ul><li>WTH </li></ul><ul><li>WTF </li></ul><ul><li>BTW </li></ul><ul><li>IRL </li></ul><ul><li>FTF </li></ul><ul><li>LOL </li></ul><ul><li>LMK </li></ul><ul><li>TTYL </li></ul>Pop Quiz: <ul><li>J/K </li></ul><ul><li>FB </li></ul><ul><li>OH </li></ul><ul><li>FTL </li></ul><ul><li>FTW </li></ul><ul><li>TY </li></ul><ul><li>YW </li></ul><ul><li>TMI </li></ul>Anybody guess what these three mean?
    24. 24. What are they talking about? <ul><li>FAIL </li></ul><ul><li>Woot </li></ul><ul><li>Pwned </li></ul><ul><li>Noob </li></ul><ul><li>Troll </li></ul>Any others? <ul><li>Memes </li></ul><ul><li>Lolcats: </li></ul>
    25. 25. Avatar 101 <ul><li>Nothing says “Noob” like a generic avatar </li></ul><ul><li>Basics: size, etc. </li></ul><ul><li>Common avatar “Types”: </li></ul><ul><ul><li>Headshot </li></ul></ul><ul><ul><li>“ Hey look, I pro-created!” </li></ul></ul><ul><ul><li>“ Hey look, someone married me!” </li></ul></ul><ul><ul><li>“ Hey look, I’m successful!” </li></ul></ul><ul><ul><li>I love my pet </li></ul></ul><ul><ul><li>I have a cause </li></ul></ul><ul><ul><li>“ The good old days” shot </li></ul></ul><ul><li>Don’t worry, help is available </li></ul><ul><li>Gravatar.com (site-to-site consistency) </li></ul>MadMenYourself.com Obamicon.me
    26. 26. Social Net-iquette <ul><li>To “friend” or not “to friend” </li></ul><ul><li>Shameless self-promotion </li></ul><ul><li>“ Push” v. “conversation” </li></ul><ul><li>Authenticity </li></ul><ul><li>Giving credit where credit is due </li></ul><ul><li>“ Hey, look at me!” </li></ul><ul><li>TMI </li></ul><ul><li>Post about others what you would have them post of you. </li></ul>(customs)
    27. 27. So, should you “friend” your boss? Your mom?
    28. 28. Think get out of it get into it about what you want to before you
    29. 29. Strategy <ul><li>Who do you want / not want to connect with? </li></ul><ul><li>What do you have to say? Do you want to get out of it? </li></ul><ul><li>Where (on what sites) will you establish your “online brand” </li></ul><ul><li>When will you find time to participate? How often? </li></ul><ul><li>Why are you doing what you’re doing? </li></ul><ul><li>How do you want to represent yourself on the various sites? </li></ul>Any personal strategies to share?
    30. 30. <ul><li>The “Stuff” </li></ul>(the social networking toolbox)
    31. 33. What the heck is it? <ul><li>Founded by Jack Dorsey , Biz Stone , and Evan Williams in March 2006, San Francisco, California </li></ul><ul><li>Express yourself in 140 characters or less </li></ul><ul><li>Updates via SMS, instant messaging, email, Twitter’s website and third party applications (e.g., Tweetdeck, Twitterberry ) </li></ul><ul><li>It’s free </li></ul><ul><li>25 Million Worldwide (est.) ~ 18M US by end of year </li></ul><ul><li>Home to the ridiculous and the revolutionary: </li></ul><ul><ul><li>Ashton Kutcher v. CNN </li></ul></ul><ul><ul><li>Mumbai, Iran, Hudson River Crash </li></ul></ul><ul><ul><li>Dead celebrities. </li></ul></ul><ul><ul><li>… and Shaquille Oneal </li></ul></ul>
    32. 34. The Basics <ul><li>“ What are you doing?” </li></ul><ul><li>Your “Twitter handle” </li></ul><ul><li>Follow, be followed and/or block </li></ul><ul><li>Profile Picture </li></ul><ul><li>Background </li></ul><ul><li>“ Mentions” (formerly replies) </li></ul><ul><li>Retweets </li></ul><ul><li>Direct Messages </li></ul><ul><li>Favourites </li></ul><ul><li>Trending Topics </li></ul><ul><li>Search Twitter </li></ul><ul><li>#hashtags </li></ul>by Geek and Poke
    33. 35. “ Twitterific” Acronyms/Memes <ul><li>RT </li></ul><ul><li>DM </li></ul><ul><li>“ Deets” </li></ul><ul><li>Tweetups </li></ul><ul><li>Causes (Iran green) </li></ul>(the problem with 140 characters) <ul><li>#followfriday </li></ul><ul><li>#chats </li></ul><ul><li>#Blamedrewscancer </li></ul><ul><li>Moonfruit </li></ul><ul><li>#showcase09 </li></ul>FAIL
    34. 36. Getting the most out of it <ul><li>Tweet </li></ul><ul><li>Follow and be followed: </li></ul><ul><ul><li>Find people with Twellow directory </li></ul></ul><ul><ul><li>Retweet others, tweet to be retweeted </li></ul></ul><ul><ul><li>Participate in “chats”: #blogchat, #prchat </li></ul></ul><ul><li>Use Twitter search, Twitterfall, etc. </li></ul><ul><li>Use #hashtags </li></ul><ul><li>url shorteners (bit.ly) </li></ul><ul><li>Have “conversations” </li></ul><ul><li>Enhance the conference experience </li></ul><ul><li>Get updates from people/brands you want </li></ul>
    35. 37. Retweet <ul><li>1.44% of tweets are retweets </li></ul><ul><li>Often links </li></ul><ul><li>RT @username: Original tweet </li></ul><ul><li>Considerations </li></ul><ul><ul><li>120 characters </li></ul></ul><ul><ul><li>Consider your audience </li></ul></ul><ul><ul><li>Give credit </li></ul></ul><ul><ul><li>Don’t edit too much, change meaning </li></ul></ul><ul><ul><li>Add something </li></ul></ul><ul><ul><li>Thank people for retweeting your tweets </li></ul></ul><ul><li>“ Please RT” </li></ul>Helpful resource: www.retweet.com
    36. 38. Columns Accounts Shorteners Pics Filters Search Facebook
    37. 39. Twitter is like… … a river … a cocktail party If Twitter lends itself to anything more than acronyms, it’s rationalizing your Twitter use So, from me to you…
    38. 40. <ul><li>“ Memphis, the home of FedEx” </li></ul>
    39. 41. <ul><li>“ The Cisco Fatty” </li></ul>
    40. 42. “ The rise of the self-proclaimed guru”
    41. 43. “ Politicians on Twitter”
    42. 44. Next Steps <ul><li>Visit www.twitter.com </li></ul><ul><li>View/observe/get the lay of the land </li></ul><ul><li>Join </li></ul><ul><li>Enjoy </li></ul>
    43. 45. What the heck is it? <ul><li>A social utility that helps people communicate more efficiently with their friends, family and coworkers </li></ul><ul><li>Founded February 2004 </li></ul><ul><li>Began as college “facebook” </li></ul><ul><li>Harvard  Colleges  World; Paper  Online </li></ul><ul><li>900+ employees </li></ul><ul><li>300 million+ users, worldwide (70% non-US) </li></ul><ul><li>120 million+ log on at least once per day </li></ul><ul><li>1 billion+ photos uploaded each month </li></ul><ul><li>10 million+ videos uploaded each month </li></ul><ul><li>2.5 million+ events created each month </li></ul>
    44. 46. The Basics <ul><li>“ What’s on your mind?” </li></ul><ul><li>Chat </li></ul><ul><li>Networks </li></ul><ul><li>Profile </li></ul><ul><li>Pages </li></ul><ul><li>Inbox </li></ul><ul><li>Friends </li></ul><ul><li>Applications </li></ul><ul><li>Photos </li></ul><ul><li>Groups </li></ul><ul><li>Notes </li></ul><ul><li>Events </li></ul><ul><li>Wall </li></ul>
    45. 47. Getting the most out of it <ul><li>Develop your Facebook strategy* </li></ul><ul><li>Complete your profile </li></ul><ul><li>Regularly update your status </li></ul><ul><li>Log in with regularity, see what people are up to </li></ul><ul><li>Join groups </li></ul><ul><li>Share photos </li></ul><ul><li>* Stay tuned, more on this later </li></ul>
    46. 48. Developing a FB Strategy <ul><li>Why? What do you want to get out of it? Stay connected, play games, draw attention? </li></ul><ul><li>Who? Tight circle of friends, family, school chums, The World? </li></ul><ul><li>What? Updates, lurk, photos, more? </li></ul><ul><li>When? Every day, infrequently? </li></ul>
    47. 49. Beware what you (and others) post on Facebook <ul><li>Personal information </li></ul><ul><li>Photos </li></ul><ul><li>Comments on your status </li></ul><ul><li>Other people’s statuses </li></ul>
    48. 50. “ How not to get/keep a job”
    49. 51. <ul><li>“ I write speeches for Barrack!” </li></ul>
    50. 52. “ Crime does not pay”
    51. 53. “ Social Media Mommies”
    52. 54. “ Keeping tabs on the kids”
    53. 55. Next Steps <ul><li>Visit www.facebook.com </li></ul><ul><li>View/observe/get the lay of the land </li></ul><ul><li>Join </li></ul><ul><li>Enjoy. </li></ul>
    54. 56. What the heck is it? <ul><li>Founded May 2003 </li></ul><ul><li>Five founders, five networks = 350 contacts </li></ul><ul><li>385 employees </li></ul><ul><li>It’s free (there are business accounts) </li></ul><ul><li>47 million+ professionals, worldwide (200 countries) </li></ul><ul><li>1 st , 2 nd , 3 rd , n-degree links </li></ul>
    55. 57. The Basics <ul><li>Profile </li></ul><ul><li>Network (“Connections”) </li></ul><ul><li>Status and networking updates </li></ul><ul><li>Inbox </li></ul><ul><li>Groups </li></ul><ul><li>Applications </li></ul><ul><li>Introductions </li></ul><ul><li>Recommendations </li></ul><ul><li>Jobs </li></ul><ul><li>Answers </li></ul><ul><li>Events </li></ul><ul><li>Polls </li></ul>
    56. 58. Getting the most out of it <ul><li>Complete your profile </li></ul><ul><li>Keep it up to date </li></ul><ul><li>Make connections </li></ul><ul><li>Request introductions </li></ul><ul><li>Make recommendations </li></ul><ul><li>Join groups </li></ul><ul><li>Join discussions </li></ul><ul><li>Answer questions </li></ul><ul><li>Use the applications </li></ul>
    57. 59. Don’t… <ul><li>Put anything in the name field - other than your name. </li></ul><ul><li>Create your LinkedIn Profile in LinkedIn. </li></ul><ul><li>Use boudoir shots or your business logo for your LinkedIn photo. </li></ul><ul><li>Ignore the update function. </li></ul><ul><li>Leave your “public profile” unedited. </li></ul><ul><li>Ignore your website link and make sure to customize it. </li></ul><ul><li>Use “experience” to reflect a simple copy of your resume. </li></ul><ul><li>Use “education” to simply reflect your traditional education. </li></ul><ul><li>Ignore the Summary section! </li></ul><ul><li>Forget to use the applications </li></ul>Source: Ten Things Not to do on LinkedIn: http://linkedintobusiness.com/?p=465
    58. 60. Next Steps <ul><li>Visit www.linkedin.com </li></ul><ul><li>View/observe/get the lay of the land </li></ul><ul><li>Join </li></ul><ul><li>Enjoy. </li></ul>
    59. 61. Recap
    60. 62. Summary <ul><li>It’s not just for the kids </li></ul><ul><li>Reduced the tension </li></ul><ul><ul><li>How to blend </li></ul></ul><ul><ul><li>How to stay safe </li></ul></ul><ul><li>Intro to the top tools </li></ul><ul><li>Foundation for “out there” </li></ul>
    61. 63. <ul><li>Before You Leave </li></ul>(the course that keeps on giving)
    62. 64. http:// www.slideshare.net/scottgow <ul><li>Presentations, on all topics: </li></ul><ul><li>Discover </li></ul><ul><li>View </li></ul><ul><li>Share </li></ul><ul><li>Favourites </li></ul><ul><li>Fans </li></ul>
    63. 65. http:// delicious.com/socialnetworkingforpeopleoverthirty
    64. 66. Questions? Answers? <ul><li>Scott Gow </li></ul><ul><li>[email_address] </li></ul>@scottgow

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