Ever get the impression that Facebook, Twitter and the like are just "for the kids"? How about us old folks, you know, people over thirty. Can we get any value out of this social networking "stuff"? Sure we can. This presentation runs through some of "the stuff" (Facebook, Twitter, LinkedIN), and shares some considerations for using them in a safe, effective manner, whether it is to build and promote a strong personal brand online, maintain a strong personal and professional network, or all of the above.