Spreadability vs Reach
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Spreadability vs Reach

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A about Like Minds, how Spreadability is beating Reach, and how Teams are beating Factories.

A about Like Minds, how Spreadability is beating Reach, and how Teams are beating Factories.

And, a bit about Murdoch...

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Spreadability vs Reach Spreadability vs Reach Presentation Transcript

  • SPREADABILITY vs REACH TEAMS vs FACTORIES Let the fight begin
  • Warning: Rupert and I agree that this doesn’t work. Don’t believe anything you read here.
  • WHAT WE DID 350 participants 3 continents 30 world class speakers £100,000 for local economy 1,200 virtual participants 500,000 tweet reach
  • IN UNDER 6 MONTHS with no backing no budget no big spend no brand from nothing
  • NOTHING NEW
  • SPREADABILITY vs REACH
  • REACH
  • SPREADABILITY
  • SPREADABILITY
  • SPREADABILITY vs REACH Social Broadcast Multiway One way Adaptation Repetition Guidance Governance Dynamic Static Personal Relationship Public Relations
  • SPREADABILITY vs REACH Social Broadcast Multiway One way Adaptation Repetition Guidance Governance Dynamic Static Personal Relationship Public Relations
  • THIS MEANS • The message is not your own. • We don’t control #likeminds hashtag. • If people ask for something, we don’t dismiss it. • We don’t speak, we just set the tone. (not our photos above) • We focus on the people, not our egos and desires. • If people think someone else runs Like Minds, we don’t correct them. The community will sort it.
  • LEADERSHIP Meaning Passion Cause Vision Motivation More on this later
  • THERE'S A CASE STUDY FOR THAT
  • X-FACTOR RATM Average 13.9 m viewers Under 1m Facebook fans 50hrs over 17wks 6 weeks before Christmas 45.9% of viewership 0.25% of Facebook Predictable Revolutionary Direct Spreadable Cram in the mouth Word of Mouth No. 2 No. 1
  • #likeminds A hashtag as a platform. No software, no signup. 500,000 tweet reach. 500 active users. Spreadability beyond anyone's direct reach. It not only shapes the message,
  • SPREADABILITY
  • It Is The Message
  • SPREADABILITY vs REACH
  • Match Spreadability with Spreadability. Embrace Total Social Authenticity. Become truly transparent. That's Spreadable.
  • TEAMS VS FACTORIES
  • WHO ARE #likeminds? WHERE ARE #likeminds?
  • HERE ARE #likeminds
  • HERE ARE #likeminds
  • HERE ARE #likeminds
  • HERE ARE #likeminds
  • HERE ARE #likeminds
  • People-to-People
  • Place-to-Place
  • TEAMS VS FACTORIES Leadership Management People Employees People Develop Parts Replaced Creates Spreadability Manufactures Reach Non-Financial Influence Financial Impact Birthed Bought
  • Meaning Passion Cause Vision Motivation
  • LEADERSHIP (vote Daren Forsyth)
  • SPREADABILITY TAKE YOUR HANDS OFF ELSE IT WON'T SPREAD GUIDANCE GOVERNANCE REAL INFLUENCE LEADERSHIP
  • Of course, this doesn't really work, does it.
  • FACTORY TEAM No. 2 No. 1
  • LEADERSHIP
  • SOCIAL
  • SPREADABILITY
  • VIRAL
  • No, it definitely doesn't work.
  • Cheers, from us. Coffee? not even a link. just ask #likeminds