FUTURE CAMPADVERTISING POW& MARKETING WOWMARCH 9 2012 | WEXNER CENTER FOR THE ARTS | COLUMBUS, OH.
AGENDA 1 2 4 5GRAB your space lasso, atomic robot compass, and quantumcanteen,and get ready for… Future CAMPFisher Association of Marketing Professionals isproud to host its third annual flagship event—CAMP (Columbus Advertising & MarketingPowwow).We’re here to celebrate the future ofmarketing.This year we’re blasting off with Emerging &Digital Media. Esteemed thought leaders frominnovative and legendary companies will be 6sharing their advice and success stories on howthey pioneer the binary frontier of mobile, social,blogs, interactive and more. TAKE OFF IN 3...2...1... 9
FRIDAY, MARCH 9TH, 2012 3 1 9:15am: Registration in the lower Wexner Center lobby 2 10:00am: Welcome and Marketing Scout Oath 3 10:15am: Featured Speaker Caren Kelleher, Artist Programs Manager @Google Android 4 11:15am: Featured Speaker Danny Brown, Director of Retention and Social Media @Jugnoo 5 12:15pm: Lunch Rations in the Mershon Lobby 6 1:00pm: Panel Discussion: Navigating the Digital Frontier Moderated by Lisa Cook, VP of Brand Planning @Fahlgren Mortine Panelists:7 • Rich Narasaki, Manager, Global Digital Strategy @General Electric • Pat Scott, VP, Digital Marketing @Nationwide Insurance • Jessica Kinman, 8 Director, Publicity & Comm. @Pelotonia • Nancy Richardson, Director, Digital & Brand Experience Strategy @lululemon athletica 7 2:15pm: Featured Speaker Alasdair Lloyd-Jones, Chief Operating Officer @Big Spaceship 8 3:15pm: Closing words followed by Cocktail Reception in Mershon Lobby
CAREN KELLEHERARTIST PROGRAMS MANAGER,@GOOGLE ANDROIDCaren Kelleher is the manager of artistprograms within Google’s digital contentbusiness. In this role, Caren leads thedevelopment and execution of marketingcampaigns aimed at musicians to driveawareness, adoption and evangelism of Google’s content platforms. Prior tojoining Google, Caren led business development for Songkick.com and served asdirector of marketing for Paste magazine. During her tenure at Paste, it becamethe third-largest rock magazine in publication behind Rolling Stone and SPIN,mostly through grassroots tactics. Caren holds a BBA from Emory University andan MBA from Harvard Business School. In her spare time, she and her sistermanage Cleveland-based indie rock band The Lighthouse and the Whaler.DANNY BROWNDIRECTOR, RETENTION & SOCIAL MEDIA,@JUGNOODanny Brown is the Director of Retention and Social Mediaat Jugnoo, an Internet and media technology company. Anaward-winning marketer and blogger, Danny is a widelyrecognized authority on social media and is a regularfeatured contributor to numerous print and TV news stories.He has worked with some of the biggest tech and digitalcompanies in the world, including RIM, Microsoft Canada,British Telecom, IBM, Dell, and LG Electronics. He is also theauthor of The Parables of Business, offering business strategies and advice through theart of storytelling.
RICH NARASAKIMANAGER, GLOBAL DIGITAL STRATEGY,@GENERAL ELECTRICRich leads strategy at GE Corporate, and is responsible forcommercializing digital across the GE businesses (Energy,Healthcare, Capital, Aviation, Transportation, Appliances,Lighting, and Intelligent Platforms) through social, mobile,search and collaboration. He joined GE in 2004 with the GECapital business. He holds a B.S. in marketing from SanFrancisco State University, and earned an MBA in international business from SantaClara University.PAT SCOTTVP, DIGITAL MARKETING,@NATIONWIDE INSURANCEPat Scott is Vice President of Digital Marketing atNationwide. He is responsible for leading Internetstrategy, nationwide.com, search marketing, socialmedia, mobile, online campaigns, email, and userexperience. Prior to joining Nationwide in August 2011,Pat has spent more than 17 years in the online FinancialServices business. He is experienced in creating anddelivering results oriented strategies, while driving new product innovation.
JESSICA KINMANDIRECTOR, PUBLICITY & COMMUNICATIONS,@PELOTONIAJessica Kinman joined Pelotonia in October of 2008as Director, Publicity and Communications. Jessica’sprimary responsibilities include raising awarenessof Pelotonia by developing key relationships withthe media and community. Before joining Pelotonia,Jessica Kinman was a community educator withLifeline of Ohio, the organ donation and procurementorganization. Jessica is a graduate of The OhioState University. She holds a bachelors degree inCommunication.NANCY RICHARDSONDIRECTOR, DIGITAL & BRAND EXPERIENCESTRATEGY@LULULEMON ATHLETICANancy is responsible for developing lululemon’s cross-channel guest experience strategy, both online and offline.She is passionate about bringing culture, commerce, andcommunity together through innovative storytelling. Havingcome to lululemon from Starbucks, Nancy has experiencedeveloping global, multi-channel strategies that build boththe brand and the business. When she’s not busy beingthe “Cake Boss” at lululemon Nancy spends her time doingyoga, training for half marathons, cycling, traveling andspending time with her husband and two kids.
LISA MORALES COOKVICE PRESIDENT, BRAND PLANNING,@FALGHREN MORTINEWith more than 20 years of branding, positioning,research and strategy experience, Lisa has definedand solved market opportunities for fashion,service, durable, charitable, and commercialbrands around the world. Lisa is an accomplishedmoderator, communicator and author. At FahlgrenMortine Lisa has worked with Emerson, Kidde, andThe Hartford, for whom she led a national study onthe success characteristics of small business owners. Prior to joining FahlgrenMortine, Lisa’s clients included Amana, Amway, Autodesk, Best Buy, Caja deMadrid, Claiborne, Cognos, Ekco Housewares, Epicurious.com, Giant Eagle,Humana, Invensys, Iomega, Jusco (Aeon Group), Lexmark, LG, Liz Claiborne,Merillat, Nokia, Owens Corning, Pella, Sony, Thermos, Wal-Mart, and manyothers. She is a graduate of the Ohio State University.ALASDAIR LLOYD-JONESCHIEF OPERATING OFFICER,@BIG SPACESHIPAlasdair leads the development andimplementation of the strategic vision forthe company, establishing new practices andmanaging the core team, partnering withMichael Lebowitz. His experience spans 25years in the advertising industry as client,brand strategist, CEO and President both in theUK and the States. He’s held positions at Y&RLondon, TWA Getaway Vacations London, Osprey Communications, DeutschLA, Ogilvy LA, Publicis NY, and Cutwater SF as Co-President and Chief StrategicOfficer.
SPONSORSThank you to the generous supporters of Fisher AMP’s CAMP 2012! DIAMOND PLATINUM GOLD
OATHOn my honor, I will do my best to always put theconsumer firstAnd to never accept the status quo.I will innovate until my audience is fullyimmersed.I will act with integrity to instill awe and wonderwith brand-expanding glee.And be a kind collaborator with agencies andcross-functional teamsTo make the world a better place throughconsumerism.
QR CODEUse your Smartphone to scan the Future CAMP QR Code here or on your t-shirtto access the live Twitter feed during the event. And join in on the conversation!Tweet your comments and your questions for speakers to #futurecamp2012.After the event, you can scan the QR Code to find a recap on the event, completewith videos, pictures and comments from other attendees. This program was brought to you through the Galactic Generosity of FedEx OfficeSM.