Another chapter from Growth Hacking Secrets of Silicon Valley, this one is on mobile behavior shaping, particularly for the case of dormant users. What happens when you get users and a bunch of them leave after 1-2 uses? That's a dormancy issue.
Is it a big problem? Could be. But dormancy isn't always a bad thing. For example, if your mobile app sells jewelry, you can't expect users to check in every day. This deck helps you determine if your dormancy issue is critical, and offers some tips on setting up re-engagement campaigns to get them back in and boost active users by 5-22%.
Note - I use the Kahuna Customer Engagement Engine (http://www.usekahuna.com) to set these campaigns up. If you are a Kahuna customer, let me know and I can send you the templates. If not, you should check it out! No easier way to identify and address behavior patterns in real-time.