Transcript of "The Connected Customer 2012 ANZIIF Claims Convention - August 2012"
The Connected CustomerClaims Convention 2012August 2012 g The Future 2
3DigitalDi it lDarwinism Reference: Brian Solis
It is not the strongest that survive, i t th t t th t i nor the most intelligent intelligent, but the one most responsive to….. change - Charles Darwin Measuring the Digital World 1 Asia-Pacific holds 41% of world’s internet population 2 eCommerce sales are posting double digit gains 3 Viewed 243 videos with viewing time of 21hr 22 mins 4 Mobile to eclipse desktop internet usage by 2014 5 Digital advertising to exceed ~$75 Billion by 2016 6 ~75% of ads will be socially enabled by 2015 7 >60% access social networks daily via smartphonesReference: Various Sources
Showrooming…..the act of examining merchandise i a b i k th t f i i h di in bricksand mortar retail store without purchasing it there,then shopping online to find a lower price for the same item Reference: Wikipedia
Zuckerberg’s LawBy The Numbers900+ Million Users500+ Million Daily Users4th Largest Website - Unique Daily VisitsAnnual Revenue of $4.2B in 2011 $4 2BControl 28% of Total OC % f Online Ad S SpendMcDonalds Market Value is $95.6B
Social Media 2012 1 Becoming a truly social enterprise – internal & external 2 Gain valuable business insights by listening intelligently 3 Crowdsourcing fresh ideas from biggest influencers 4 More than just text – expanding interactive media 5 Using social in a crisis to turn the frustrated into fans 6 Enhancing metrics & measures to align to business goals 7 Developing targeted lead generation programsSocial Media Monitoring
More B2B eBusiness Solutions Online Online Quoting Claims Tools Capability New Products CGU via Portal CGU ConnectWhat Can I Do?