The Connected CustomerClaims Convention 2012August 2012  g                         The Future                             ...
3DigitalDi it lDarwinism            Reference: Brian Solis
It is not the strongest that survive,                i    t th t        t th t     i                    nor the most intel...
The Future is Now                                   7Gamification
GamificationGamification
GamificationEntertainment
13Sports
SocialympicsSocialympics
SocialympicsSocialympics
SocialympicsSocialympics
SocialympicsShowrooming
Showrooming…..the act of examining merchandise i a b i k   th    t f      i i       h di in bricksand mortar retail store ...
Mobile         25         26
Mobile AppsMobile Apps
Mobile Advertisingm-Commerce
Social         32
Zuckerberg’s LawBy The Numbers900+ Million Users500+ Million Daily Users4th Largest Website - Unique Daily VisitsAnnual Re...
More Addictive Than….Visual Content
www.northcotehouse.com.auVirgin America                 Mobile Year in Review 2011 (cut).wmv
The Connected Customer                                 39Generation C
41The New Marketing Playbook      Product            Experience                           p      Place              Everyp...
The New Marketing Playbook      Product            Experience                           p      Place              Everypla...
Innovation & Customer ExperienceCreativity + Execution = $$$   Attract customers   Convert leads   Retain customers   Grow...
The Benchmark Reference: SalesforceIntermediated Insurance
Getting SocialSocially Active
Socially ActiveSocially Active
Becoming MobileBecoming Mobile
Socially ActiveSocially Active
Socially ActiveSocially Active
Socially ActiveGetting Social
Getting SocialGetting Social
Social Media 2012 1    Becoming a truly social enterprise – internal & external 2    Gain valuable business insights by li...
More B2B eBusiness Solutions       Online              Online       Quoting             Claims        Tools             Ca...
Be Part of the Evolution               Evolution…
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The Connected Customer 2012 ANZIIF Claims Convention - August 2012

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CGU Insurance presentation at the 2012 ANZIIF Claims Convention on "The Connected Customer". The next frontier is all about Social, Mobile, Cloud

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Transcript of "The Connected Customer 2012 ANZIIF Claims Convention - August 2012"

  1. 1. The Connected CustomerClaims Convention 2012August 2012 g The Future 2
  2. 2. 3DigitalDi it lDarwinism Reference: Brian Solis
  3. 3. It is not the strongest that survive, i t th t t th t i nor the most intelligent intelligent, but the one most responsive to….. change - Charles Darwin Measuring the Digital World 1 Asia-Pacific holds 41% of world’s internet population 2 eCommerce sales are posting double digit gains 3 Viewed 243 videos with viewing time of 21hr 22 mins 4 Mobile to eclipse desktop internet usage by 2014 5 Digital advertising to exceed ~$75 Billion by 2016 6 ~75% of ads will be socially enabled by 2015 7 >60% access social networks daily via smartphonesReference: Various Sources
  4. 4. The Future is Now 7Gamification
  5. 5. GamificationGamification
  6. 6. GamificationEntertainment
  7. 7. 13Sports
  8. 8. SocialympicsSocialympics
  9. 9. SocialympicsSocialympics
  10. 10. SocialympicsSocialympics
  11. 11. SocialympicsShowrooming
  12. 12. Showrooming…..the act of examining merchandise i a b i k th t f i i h di in bricksand mortar retail store without purchasing it there,then shopping online to find a lower price for the same item Reference: Wikipedia
  13. 13. Mobile 25 26
  14. 14. Mobile AppsMobile Apps
  15. 15. Mobile Advertisingm-Commerce
  16. 16. Social 32
  17. 17. Zuckerberg’s LawBy The Numbers900+ Million Users500+ Million Daily Users4th Largest Website - Unique Daily VisitsAnnual Revenue of $4.2B in 2011 $4 2BControl 28% of Total OC % f Online Ad S SpendMcDonalds Market Value is $95.6B
  18. 18. More Addictive Than….Visual Content
  19. 19. www.northcotehouse.com.auVirgin America Mobile Year in Review 2011 (cut).wmv
  20. 20. The Connected Customer 39Generation C
  21. 21. 41The New Marketing Playbook Product Experience p Place Everyplace Price Exchange Promotion Evangelism g
  22. 22. The New Marketing Playbook Product Experience p Place Everyplace Price Exchange Promotion Evangelism gThe New Sales Funnel
  23. 23. Innovation & Customer ExperienceCreativity + Execution = $$$ Attract customers Convert leads Retain customers Grow customersSocial Enterprise 4 Major Disciplines for the Social Enterprise p Reference: Salesforce
  24. 24. The Benchmark Reference: SalesforceIntermediated Insurance
  25. 25. Getting SocialSocially Active
  26. 26. Socially ActiveSocially Active
  27. 27. Becoming MobileBecoming Mobile
  28. 28. Socially ActiveSocially Active
  29. 29. Socially ActiveSocially Active
  30. 30. Socially ActiveGetting Social
  31. 31. Getting SocialGetting Social
  32. 32. Social Media 2012 1 Becoming a truly social enterprise – internal & external 2 Gain valuable business insights by listening intelligently 3 Crowdsourcing fresh ideas from biggest influencers 4 More than just text – expanding interactive media 5 Using social in a crisis to turn the frustrated into fans 6 Enhancing metrics & measures to align to business goals 7 Developing targeted lead generation programsSocial Media Monitoring
  33. 33. More B2B eBusiness Solutions Online Online Quoting Claims Tools Capability New Products CGU via Portal CGU ConnectWhat Can I Do?
  34. 34. Be Part of the Evolution Evolution…

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