Twitter for Business

Using Twitter to Promote Your Business Santa Cruz Marketing Roundtable Meetup • Sept. 1, 2009 © Copyright Scott Design Inc.

Quick introduction •  Kirsti Scott, Founder and Creative Director at Scott Design •  20 years of experience in design and marketing •  Scott Design creates integrated marketing programs •  Our clients are technology and B2B companies © Copyright Scott Design Inc.

Twitter Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing? © Copyright Scott Design Inc.

Twitter Pro le •  Post short messages •  Follow messages from others •  Share links, news, and events © Copyright Scott Design Inc.

Local Company •  Announce specials, location of their food trucks •  Expanded local business and now going into other cities © Copyright Scott Design Inc.

National Company •  Connect with customers through discussions, service, product news, contests, tips, and more © Copyright Scott Design Inc.

International Corporation •  Promotions, support, coupons, sales, community, news •  Multiple accounts for diﬀerent audiences © Copyright Scott Design Inc.

Twitter Non-Pro t •  Raise awareness •  Created event that raised $250K in one day •  Share videos of drilling wells in Africa © Copyright Scott Design Inc.

Getting Started 5 easy steps © Copyright Scott Design Inc.

5 Quick steps to getting started with Twitter •  Sign up for Twitter •  Fill out your pro le information •  Search for people or groups to follow •  Listen to get a feel for discussion etiquette •  Join in conversations © Copyright Scott Design Inc.

1. Sign up for Twitter •  Go to twitter.com and click on “Sign up now.” Select a username (your real name or company name) and password, enter your e-mail address, enter the words, and click “Create my account.” •  If you want to have Twitter check if any of the people in your web-based e-mail address book are on Twitter, enter in your e-mail and password on the following screen. © Copyright Scott Design Inc.

2. Fill out your pro le information •  Complete your pro le with a photo, location, URL, and bio. •  Include a background image with more info if you want. •  Make your Twitter pro le match your company website. © Copyright Scott Design Inc.

3. Search for people or groups that interest you •  Search for people who: –  Mention your company name –  Use terms in your industry –  Are competitors –  Are in uential in your industry •  Search for: –  Trade organizations –  News organizations and publications •  Find people who follow or are followed by the above •  But don’t “follow” them…yet! © Copyright Scott Design Inc.

4. Listen by visiting pro les © Copyright Scott Design Inc.

Listen by searching for keywords •  Search for a term at search.twitter.com and then grab the RSS feed for the search •  Or, use a third-party app such as TweetLater.com to monitor keywords © Copyright Scott Design Inc.

5. Join the conversation •  The Golden Rule: Do unto others as you would have them do unto you –  Tweet to others what you would like to be tweeted to you –  Tweet everyone the way you’d like to be tweeted •  Don’t talk exclusively about your business –  80 percent – Tweets about and for others –  20 percent – Tweets about your business •  Be honest, responsive, personable, and nice © Copyright Scott Design Inc.

Things to tweet about (80%) •  Industry news, research, studies •  Interesting articles you read •  News from complementary businesses •  Events that interest your customers •  Reply to messages to you, about you, or about the industry •  Questions you’d like answered •  Retweets of interesting tweets •  Observations about your industry •  Local news •  Valuable, relevant, bene cial info for your customers © Copyright Scott Design Inc.

Things to tweet about (20%) •  New products, services, features •  Special oﬀers, promotions, coupons, sales, contests •  Events and awards •  Blogs, articles, publications, appearances •  Philanthropy (volunteer work, donations) •  New partners, employees, large customers •  Milestones (customers served, years in business) •  Business successes •  Polls, requests for feedback and suggestions © Copyright Scott Design Inc.

When you have 20 tweets, start following people •  Follow all the people you found and liked in step 3 •  Once others follow you, check out their pro les and see if you’d like to follow them. •  Check out their followers and who they’re following and see if you want to follow them, too. •  Add yourself to the WeFollow.com directory so others can nd you. •  Keep tweeting every day. © Copyright Scott Design Inc.

Managing Twitter The easiest way to keep Twitter from eating up your day © Copyright Scott Design Inc.

Twitter Don’ts •  Constantly tweet about your own business •  Tweet about things that are irrelevant to followers •  Send personal messages as @replies •  Post partial and cryptic @replies •  Share links without explanation •  Use automatic Direct Messages (DMs) •  Publicly thank others •  Talk politics, religion & sex (unless that is your Twitter pro le’s purpose) © Copyright Scott Design Inc.

Why should my company tweet? •  Social media marketing is now considered a best practice. •  Twitter drives traﬃc to your website. •  Twitter links improve your search engine rankings. •  Twitter lets you join in conversations with customers. •  Twitter ampli es your marketing messages. •  Twitter is cheaper than traditional direct marketing © Copyright Scott Design Inc.

Useful Links •  Twitter.com, TweetDeck.com, TweetLater.com, WeFollow.com •  Hot Design Blog http://blog.hotdesign.com •  Twitter for Business http://business.twitter.com/twitter101 •  How to use Twitter http://tinyurl.com/kefauvertwitter •  “Social Media Revolution” video http://www.youtube.com/watch?v=sIFYPQjYhv8&feature=fvst •  “The Breakup” video http://www.youtube.com/watch?v=D3qltEtl7H8 •  “What the f**k is social media?” presentation http://www.slideshare.net/mzkagan/what-the-fk-social-media © Copyright Scott Design Inc.

Twitter for Business

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