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Social Media Marketing Tools
Social Media Marketing Tools
Social Media Marketing Tools
Social Media Marketing Tools
Social Media Marketing Tools
Social Media Marketing Tools
Social Media Marketing Tools
Social Media Marketing Tools
Social Media Marketing Tools
Social Media Marketing Tools
Social Media Marketing Tools
Social Media Marketing Tools
Social Media Marketing Tools
Social Media Marketing Tools
Social Media Marketing Tools
Social Media Marketing Tools
Social Media Marketing Tools
Social Media Marketing Tools
Social Media Marketing Tools
Social Media Marketing Tools
Social Media Marketing Tools
Social Media Marketing Tools
Social Media Marketing Tools
Social Media Marketing Tools
Social Media Marketing Tools
Social Media Marketing Tools
Social Media Marketing Tools
Social Media Marketing Tools
Social Media Marketing Tools
Social Media Marketing Tools
Social Media Marketing Tools
Social Media Marketing Tools
Social Media Marketing Tools
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Social Media Marketing Tools

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An introduction to the most popular social media tools today: LinkedIn, Facebook, Twitter, blogs, local search, and online review sites. Learn what you use each one for to promote your business.

An introduction to the most popular social media tools today: LinkedIn, Facebook, Twitter, blogs, local search, and online review sites. Learn what you use each one for to promote your business.

Published in: Business, News & Politics
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  • 1. Online Marketing: Getting Started with Social Media Business Professionals of Santa Cruz County Meetup • July 22, 2009 © Copyright Scott Design Inc.
  • 2. Quick introduction •  Kirsti Scott, Founder and Creative Director at Scott Design •  20 years of experience in design and marketing •  Scott Design creates integrated marketing programs •  Our clients are technology and B2B companies © Copyright Scott Design Inc.
  • 3. What’s the big deal about online search? •  92% search online before making decisions •  Search engines nd content, categorize it, and connect people with what they need •  Try to rank in the top 10 for search terms by creating useful content, using words your customers use © Copyright Scott Design Inc.
  • 4. Online Marketing •  Websites – can cost from $1,000 to $250,000 •  E-mail, banner ads, video, Flash demos – design costs •  Social networks – no hard costs, just the time to write © Copyright Scott Design Inc.
  • 5. Bene ts of Social Media Marketing •  Lets you control online information about your company •  Drives traffic to your website through links •  Improves your search engine rankings •  Lets you join the conversations already going on online © Copyright Scott Design Inc.
  • 6. Social Networks Overview © Copyright Scott Design Inc.
  • 7. Social Networks © Copyright Scott Design Inc.
  • 8. Top free tools – these provide a great foundation •  LinkedIn •  Facebook •  Twitter •  Blogs •  Local search engines •  Yelp © Copyright Scott Design Inc.
  • 9. LinkedIn A business network with 41 million members in over 200 countries and territories around the world. © Copyright Scott Design Inc.
  • 10. LinkedIn Pro le •  Online resumé •  Send messages or add members to your network •  Ranks high in search engines © Copyright Scott Design Inc.
  • 11. LinkedIn Company •  Brief company overview •  Lists your employees who have pro les •  You and customers can nd each other © Copyright Scott Design Inc.
  • 12. LinkedIn Answers •  You can ask questions and answer others •  Great way to interact with your peers and potential customers © Copyright Scott Design Inc.
  • 13. LinkedIn Group •  People with a common interest •  Join in discussions or share news and events •  Get a daily e-mail with discussions © Copyright Scott Design Inc.
  • 14. Facebook Facebook helps you connect and share with the people in your life. © Copyright Scott Design Inc.
  • 15. Facebook Pro le •  For work and/or personal use •  Connect with “friends” •  Posts on your wall appear on your friends’ walls © Copyright Scott Design Inc.
  • 16. Facebook Group •  A place to join in discussions or share news and events •  Posts appear on all members’ walls © Copyright Scott Design Inc.
  • 17. Facebook Fan Page •  For a company, celebrity, or product •  Post events, news, discussions •  All posts appear on fans’ walls © Copyright Scott Design Inc.
  • 18. Twitter Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing? © Copyright Scott Design Inc.
  • 19. Twitter Pro le •  Post short messages •  Follow messages from others •  Share links, news, and events © Copyright Scott Design Inc.
  • 20. Twitter National •  Connect with customers through discussions, service, product news, contests, tips, and more © Copyright Scott Design Inc.
  • 21. Twitter Local •  Announce specials, location of their food trucks •  Expanded local business and now going into other cities © Copyright Scott Design Inc.
  • 22. Twitter Charity •  Raise awareness •  Created event that raised $250K in one day •  Share videos of drilling wells in Africa © Copyright Scott Design Inc.
  • 23. Blogs A website, maintained by an individual or organization, with regular entries of commentary, descriptions of events, or other material such as graphics or video. © Copyright Scott Design Inc.
  • 24. Product Blog •  Announce products •  Share photos and videos of events •  Write articles •  Local tip: Use a Cruzio blog © Copyright Scott Design Inc.
  • 25. Service Blog •  Share expertise in their industy •  Provide links to website and information of interest to their potential clients •  Allow users to subscribe to their blog via e-mail or RSS © Copyright Scott Design Inc.
  • 26. Local Search Help customers nd you on Google. Create a business listing to be sure local customers nd you. © Copyright Scott Design Inc.
  • 27. Google Local •  A map-based listing •  Location, website, phone number, coupons, photos, and videos •  Users can provide reviews © Copyright Scott Design Inc.
  • 28. Yelp The fun and easy way to nd, review, and talk about what’s great – and not so great – in your area. © Copyright Scott Design Inc.
  • 29. Yelp •  Listing with info about you •  Add coupons, photos, and videos •  Users can provide reviews •  Good reviews push you to top of the list © Copyright Scott Design Inc.
  • 30. Getting Started What do I do now? © Copyright Scott Design Inc.
  • 31. 5 Quick steps to get online •  Sign up for LinkedIn, Facebook, Twitter, a Cruzio blog, local search sites (GetListed.org), and Yelp •  Fill out the basic information (you can add more later) •  Join groups of peers and/or customers •  Listen and get a feel for discussion etiquette •  Get social by joining into conversations © Copyright Scott Design Inc.
  • 32. Useful Links •  LinkedIn.com, Facebook.com, Twitter.com, Cruzio.com, GetListed.org, Yelp.com •  Social Media Quickstart Guide - 6 tools you need http://tinyurl.com/smquickstart •  Getting started with social media http://tinyurl.com/smgetstart •  5 Reasons companies should do social media marketing http://tinyurl.com/smwhy © Copyright Scott Design Inc.
  • 33. Thanks! www.hotdesign.com blog.hotdesign.com © Copyright Scott Design Inc.

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