The ROI of Social Media

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Learn how to measure the ROI of social media with an introduction to sales funnels, ROI formulas and special tips on LinkedIn and Pinterest.

For more resources, visit http://9clouds.com/resources

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The ROI of Social Media

  1. 1. ROI of Social MediaScott D. Meyer#SMROI9clouds.com/eduweb
  2. 2. #mertzmeyer
  3. 3. Photo: Protopito goes to Beijing
  4. 4. What is ROI? (Gain from investment - Cost of investment) / Cost of investment ($5000 - $3500) / $3500 = 43%9clouds.com/eduweb
  5. 5. Sales Funnel Prospect Web visit, SM Lead Info request Sale Application9clouds.com/eduweb
  6. 6. Sales Funnel Values 10,000 1% 100 1% 1 1% $10,0009clouds.com/eduweb
  7. 7. 9clouds.com/eduweb
  8. 8. Set Goals and Values9clouds.com/eduweb
  9. 9. Set Goals and Values9clouds.com/eduweb
  10. 10. Funnel Visualization9clouds.com/eduweb
  11. 11. Traffic Source9clouds.com/eduweb
  12. 12. Assisted Conversions9clouds.com/eduweb
  13. 13. Assisted Conversions9clouds.com/eduweb
  14. 14. ROI of Linkedin and Pinterest Male (63%) Female (83%) 2003 2010 161 million >LinkedIn 35–54 35–44 Alumni Parents Text Visual Individual University Targeted usage More = More $109K 59% have bought9clouds.com/eduweb
  15. 15. 9clouds.com/eduweb
  16. 16. Connecting with alumni & fundraising9clouds.com/eduweb
  17. 17. $ 109k MINDSET FILTER DATA9clouds.com/eduweb
  18. 18. Be Found 1 2 3 4 59clouds.com/eduweb
  19. 19. Get Connected9clouds.com/eduweb
  20. 20. Get Connected9clouds.com/eduweb
  21. 21. Get Connected9clouds.com/eduweb
  22. 22. Get Connected9clouds.com/eduweb
  23. 23. Contact Donors & Alumni9clouds.com/eduweb
  24. 24. Connect w/ Donors & Alumni
  25. 25. Connect w/ Donors & Alumni9clouds.com/eduweb
  26. 26. Connect w/ Donors & Alumni9clouds.com/eduweb
  27. 27. Connect w/ Donors & Alumni9clouds.com/eduweb
  28. 28. 9clouds.com/eduweb
  29. 29. Set Up9clouds.com/eduweb
  30. 30. Showcase9clouds.com/eduweb
  31. 31. Contests9clouds.com/eduweb
  32. 32. Search9clouds.com/eduweb
  33. 33. Measure9clouds.com/eduweb
  34. 34. Copyright QuickTime™ and a decompressor are needed to see this picture.9clouds.com/eduweb
  35. 35. Toolbox Toolbelt Google Analytics Lead generation Hootsuite HubSpot Mailchimp Whatcounts Pinerly Inigral Digital Sandbox Custom Sandbox9clouds.com/eduweb
  36. 36. DigSandbox.com9clouds.com/eduweb
  37. 37. 9clouds.com/eduweb
  38. 38. @MrScottMeyerThank You Linkedin.com/in/scottdavidmeyer facebook.com/9clouds9clouds.com/eduweb

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