NCIIA Open 2012 - Improving Digital Literacy
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NCIIA Open 2012 - Improving Digital Literacy

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At the NCIIA Open 2012 conference, Scott D. Meyer of 9 Clouds and creator of DigSandbox.com discussed how universities can use digital media to help educate, market and collaborate.

At the NCIIA Open 2012 conference, Scott D. Meyer of 9 Clouds and creator of DigSandbox.com discussed how universities can use digital media to help educate, market and collaborate.

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NCIIA Open 2012 - Improving Digital Literacy Presentation Transcript

  • 1. Improving Digital Literacy with Scott D. Meyer
  • 2. 1 Idea 3 Circles DigSandbox.com/Open2012
  • 3. Know what Students Targetedyou need as engagementto know teachers
  • 4. Know what Students Targetedyou need as engagementto know teachersSeminars Forums Exams
  • 5. Start Sandbox Seminars
  • 6. Start Collaborative learning
  • 7. Start Engage and discuss
  • 8. 1 Idea 3 Funnels DigSandbox.com/Open2012
  • 9. 1 Collaboration 3 Circles DigSandbox.com/Open2012
  • 10. Discussion Points Connecting with alumni and fundraising Building an audience for real time marketing Social media in the classroom Recruitment and admissions Collaboration
  • 11. Social Media StrategyWant to encapsulate social media strategy in one slide, something you can print out, hand tosomeone else, possibly have engraved on a piece of wood? I’ve got you covered: Work right to left SOCIAL MEDIA STRATEGY Who What Why Network Content Objectives @cspenn
  • 12. Connectingwith alumni & fundraising
  • 13. $109k > $100k MINDSET FILTER DATA
  • 14. Be Found 1 2 3 4 5
  • 15. Get Connected
  • 16. Get Connected
  • 17. Get Connected
  • 18. Get Connected
  • 19. Contact Donors & Alumni
  • 20. Connect w/ Donors & Alumni
  • 21. Connect w/ Donors & Alumni
  • 22. Connect w/ Donors & Alumni
  • 23. Connect w/ Donors & Alumni
  • 24. Connect w/ Donors & Alumni
  • 25. Connect w/ Donors & Alumni
  • 26. Connect w/ Donors & Alumni
  • 27. Connect w/ Donors & Alumni http://tiny.ly/z11Z
  • 28. Social Media in the Classroom
  • 29. Enabling Creation
  • 30. Preparing for Class
  • 31. Real-time Research Tool
  • 32. Recruitment & Admissions
  • 33. Flagship Content
  • 34. Exposure
  • 35. Exposure
  • 36. Targeting
  • 37. Showcase
  • 38. Analyze ROI
  • 39. Collaboration
  • 40. Share
  • 41. Share
  • 42. Launch
  • 43. Launch
  • 44. Thank You facebook.com/9clouds