NCIIA Open 2012 - Improving Digital Literacy

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At the NCIIA Open 2012 conference, Scott D. Meyer of 9 Clouds and creator of DigSandbox.com discussed how universities can use digital media to help educate, market and collaborate.

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NCIIA Open 2012 - Improving Digital Literacy

  1. 1. Improving Digital Literacy with Scott D. Meyer
  2. 2. 1 Idea 3 Circles DigSandbox.com/Open2012
  3. 3. Know what Students Targetedyou need as engagementto know teachers
  4. 4. Know what Students Targetedyou need as engagementto know teachersSeminars Forums Exams
  5. 5. Start Sandbox Seminars
  6. 6. Start Collaborative learning
  7. 7. Start Engage and discuss
  8. 8. 1 Idea 3 Funnels DigSandbox.com/Open2012
  9. 9. 1 Collaboration 3 Circles DigSandbox.com/Open2012
  10. 10. Discussion Points Connecting with alumni and fundraising Building an audience for real time marketing Social media in the classroom Recruitment and admissions Collaboration
  11. 11. Social Media StrategyWant to encapsulate social media strategy in one slide, something you can print out, hand tosomeone else, possibly have engraved on a piece of wood? I’ve got you covered: Work right to left SOCIAL MEDIA STRATEGY Who What Why Network Content Objectives @cspenn
  12. 12. Connectingwith alumni & fundraising
  13. 13. $109k > $100k MINDSET FILTER DATA
  14. 14. Be Found 1 2 3 4 5
  15. 15. Get Connected
  16. 16. Get Connected
  17. 17. Get Connected
  18. 18. Get Connected
  19. 19. Contact Donors & Alumni
  20. 20. Connect w/ Donors & Alumni
  21. 21. Connect w/ Donors & Alumni
  22. 22. Connect w/ Donors & Alumni
  23. 23. Connect w/ Donors & Alumni
  24. 24. Connect w/ Donors & Alumni
  25. 25. Connect w/ Donors & Alumni
  26. 26. Connect w/ Donors & Alumni
  27. 27. Connect w/ Donors & Alumni http://tiny.ly/z11Z
  28. 28. Social Media in the Classroom
  29. 29. Enabling Creation
  30. 30. Preparing for Class
  31. 31. Real-time Research Tool
  32. 32. Recruitment & Admissions
  33. 33. Flagship Content
  34. 34. Exposure
  35. 35. Exposure
  36. 36. Targeting
  37. 37. Showcase
  38. 38. Analyze ROI
  39. 39. Collaboration
  40. 40. Share
  41. 41. Share
  42. 42. Launch
  43. 43. Launch
  44. 44. Thank You facebook.com/9clouds

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