Navigating Social Media for SDSU Extension
Upcoming SlideShare
Loading in...5
×
 

Navigating Social Media for SDSU Extension

on

  • 124 views

Learn to grow your business and community right where you are in this presentation, originally given to the SDSU Extension office.

Learn to grow your business and community right where you are in this presentation, originally given to the SDSU Extension office.

Statistics

Views

Total Views
124
Views on SlideShare
124
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Navigating Social Media for SDSU Extension Navigating Social Media for SDSU Extension Presentation Transcript

    • Navigating Social Media: Be Found, Be Professional Scott D. Meyer @9Clouds Subscribe: 9clouds.com/blog
    • NAVIGATING SOCIAL MEDIA The Challenge The Opportunity The Task at Hand
    • Brofounders Scott and John Meyer 9 CLOUDS Digital marketing & education Improve digital literacy Teach | Audit | Market
    • THE CHALLENGE
    • LOCAL Education Creation Manufacturing Marketing/Sales
    • THE OPPORTUNITY
    • Anyone, Anywhere Everyone, Everywhere Wherever you are and whatever size you are, you can build a business.
    • 15 Which tools to use and how to use them. Digital literacy:
    • 20 A Tale of Two Cities
    • THE TASK AT HAND
    • I cannot develop the economy of my community.
    • I can build the foundation for the networked age.
    • Be Local1
    • WHAT YOU NEED -Website -Google Places Page (google.com/places) -Email
    • UNDERSTANDING SEO -Your website (On-Page - 25%) -Everyone else’s websites (Off-Page - 75%)
    • ON-PAGE SEO -Choose 2-3 words that a single page will revolve around -Use words in title, text and images -Research related words using Google Keyword Planner
    • ON-PAGE SEO
    • OFF-PAGE SEO -Links to your site from other websites -The more diverse and authoritative the better -Anchor text matters
    • DO KEYWORDS MATTER? -95% of US internet users search every month -37 searches per person per month
    • Adding your Business to Google Plus Places Google Plus Places is your pin on the map. Google accounts for 95% of mobile searches! People are searching for your business online & many are looking for local places via mobile.
    • Search:Restaurant in Brookings, SD Results on the top of the page are from Google Plus Places. If your business has a complete profile and positive reviews, you will be at the top of the list.
    • Claim your Google Place Start here: http://www.google.com/places After agreeing to the Google terms you will search for your business. Click the best result.
    • Verify your Business
    • Edit your Information • short description • opening hours • categories for your business • photos or videos
    • Tips for a great Page • Add photos that represent your business well • Include your logo in your photos • Keep your description short and to-the-point • Use the categories section liberally • Check your Insights to see how customers identify you
    • GOOGLE PLUS FOR SEARCH
    • GROW YOUR LIST -Easy to subscribe
    • LEARN MORE -http://9clouds.com/resources
    • Be Weird2
    • FASTEST GAME BIRD IN EUROPE
    • FIND YOUR WEIRDOS
    • WHAT YOU NEED -Optimized Content -Blog
    • CONTENT
    • Create Density3
    • Density Socially Online, you’re not competing against other volunteer organizations, you’re competing against everyone.
    • GET FOUND (SOCIALLY)
    • DON’T TAKE MY WORD FOR IT
    • WHERE I WOULD START: Make Resources Easily Accessible: -Facebook (if you can pay; personal v prof.) -YouTube -Slideshare If you have those down: -Pinterest -Twitter -Google+ -Instagram, etc. Consistency is key!
    • CREATE YOUR TARGETS -Who is your customer? -Where do they hangout? -What do they talk about? -What do they need to know about what you do? ENGAGEMENT = VISIBILITY = LEADS
    • SEE WHO YOUR CURRENT TARGET IS ON FB
    • CREATE YOUR BENCHMARKS -What are your current conversion rates?
    • USE FACES
    • POST BASED ON AUDIENCE
    • POST BASED ON WHAT WORKS
    • CREATE A SCHEDULE O = Owned W = Welcome S = Shared P = Promotion During week use time to respond or post timely content
    • USE HOOTSUITE TO SCHEDULE 9clouds.com/tools
    • POST MORE THAN YOU THINK
    • WHY YOUTUBE? TOP OF THE FUNNEL VISIBILITY 1B+ } Unique visitors a month 4B HRS } Watched each month 72 HRS } Video uploaded every minute 70% } Traffic is outside the US 140 VIEWS } For every person on Earth 25% } Of views are on mobile http://9clouds.com/blog | Text 9CLOUDS to 68398
    • WHY YOUTUBE? SEARCH VISIBILITY http://9clouds.com/blog | Text 9CLOUDS to 68398
    • WHY YOUTUBE? PRODUCT/SERVICE DEMONSTRATION http://9clouds.com/blog | Text 9CLOUDS to 68398
    • WHY YOUTUBE? PRODUCT/SERVICE DEMONSTRATION Highlight a product or service Educate and prove thought-leadership http://9clouds.com/blog | Text 9CLOUDS to 68398
    • http://9clouds.com/pinterest | Text 9CLOUDS to 68398
    • http://9clouds.com/pinterest | Text 9CLOUDS to 68398
    • http://9clouds.com/pinterest | Text 9CLOUDS to 68398
    • SLIDESHARE.NET
    • Shine a Spotlight4
    • -Participant -Donor -Attendee
    • WHAT YOU NEED -Google Analytics - google.com/analytics
    • WHAT YOU NEED -Google Analytics/referral traffic
    • START AT THE BOTTOM
    • START AT THE BOTTOM
    • START AT THE BOTTOM
    • HOW TO DO IT: 1. Sign up for Google Analytics 2. Create a goal and value 3. Measure most valuable sources HOW TO ASK: 1. What’s our goal and value? 2. What’s value of referrals?
    • Feed the Leaders5
    • OFF
    • THE
    • BOOK
    • Navigating Social Media: A Field Guide
    • 9cloudsacademy.com/chamber
    • WHAT QUESTIONS DO YOU HAVE? 9cloudsacademy.com | 855-9CLOUDS | scott@9clouds.com