Navigating Social Media:
Be Found, Be Professional
Scott D. Meyer
@9Clouds
Subscribe: 9clouds.com/blog
NAVIGATING SOCIAL MEDIA
The Challenge
The Opportunity
The Task at Hand
Brofounders
Scott and John Meyer
9 CLOUDS
Digital marketing & education
Improve digital literacy
Teach | Audit | Market
THE CHALLENGE
LOCAL
Education Creation
Manufacturing Marketing/Sales
THE OPPORTUNITY
Anyone, Anywhere
Everyone, Everywhere
Wherever you are and whatever size you are, you can
build a business.
15
Which tools to use and how to use them.
Digital literacy:
20
A Tale of Two Cities
THE TASK AT HAND
I cannot develop the
economy of my
community.
I can build the foundation
for the networked age.
Be Local1
WHAT YOU NEED
-Website
-Google Places Page (google.com/places)
-Email
UNDERSTANDING SEO
-Your website (On-Page - 25%)
-Everyone else’s websites (Off-Page - 75%)
ON-PAGE SEO
-Choose 2-3 words that
a single page will revolve
around
-Use words in title, text and
images
-Research relate...
ON-PAGE SEO
OFF-PAGE SEO
-Links to your site from other websites
-The more diverse and authoritative the better
-Anchor text matters
DO KEYWORDS MATTER?
-95% of US internet users search every month
-37 searches per person per month
Adding your Business to Google
Plus Places
Google Plus Places is your pin on
the map.
Google accounts for 95% of mobile se...
Search:Restaurant in Brookings, SD
Results on the top of the page are from Google Plus
Places. If your business has a comp...
Claim your Google Place
Start here: http://www.google.com/places
After agreeing to the Google terms you will search for
yo...
Verify your Business
Edit your Information
• short description
• opening hours
• categories for your business
• photos or videos
Tips for a great Page
• Add photos that represent your business well
• Include your logo in your photos
• Keep your descri...
GOOGLE PLUS FOR SEARCH
GROW YOUR LIST
-Easy to subscribe
LEARN MORE
-http://9clouds.com/resources
Be Weird2
FASTEST GAME BIRD IN EUROPE
FIND YOUR WEIRDOS
WHAT YOU NEED
-Optimized Content
-Blog
CONTENT
Create Density3
Density Socially
Online, you’re not competing against other volunteer
organizations, you’re competing against everyone.
GET FOUND (SOCIALLY)
DON’T TAKE MY WORD FOR IT
WHERE I WOULD START:
Make Resources Easily Accessible:
-Facebook (if you can pay; personal v prof.)
-YouTube
-Slideshare
I...
CREATE YOUR TARGETS
-Who is your customer?
-Where do they hangout?
-What do they talk about?
-What do they need to know ab...
SEE WHO YOUR CURRENT
TARGET IS ON FB
CREATE YOUR BENCHMARKS
-What are your current conversion rates?
USE FACES
POST BASED ON AUDIENCE
POST BASED ON WHAT WORKS
CREATE A SCHEDULE
O = Owned
W = Welcome
S = Shared
P = Promotion
During week use time to
respond or post timely
content
USE HOOTSUITE TO SCHEDULE
9clouds.com/tools
POST MORE THAN YOU THINK
WHY YOUTUBE?
TOP OF THE FUNNEL VISIBILITY
1B+ } Unique visitors a month
4B HRS } Watched each month
72 HRS } Video uploade...
WHY YOUTUBE?
SEARCH VISIBILITY
http://9clouds.com/blog | Text 9CLOUDS to 68398
WHY YOUTUBE?
PRODUCT/SERVICE DEMONSTRATION
http://9clouds.com/blog | Text 9CLOUDS to 68398
WHY YOUTUBE?
PRODUCT/SERVICE DEMONSTRATION
Highlight a product or service
Educate and prove thought-leadership
http://9clo...
http://9clouds.com/pinterest | Text 9CLOUDS to 68398
http://9clouds.com/pinterest | Text 9CLOUDS to 68398
http://9clouds.com/pinterest | Text 9CLOUDS to 68398
SLIDESHARE.NET
Shine a Spotlight4
-Participant -Donor
-Attendee
WHAT YOU NEED
-Google Analytics - google.com/analytics
WHAT YOU NEED
-Google Analytics/referral traffic
START AT THE BOTTOM
START AT THE BOTTOM
START AT THE BOTTOM
HOW TO DO IT:
1. Sign up for Google Analytics
2. Create a goal and value
3. Measure most valuable sources
HOW TO ASK:
1. W...
Feed the Leaders5
OFF
THE
BOOK
Navigating Social Media:
A Field Guide
9cloudsacademy.com/chamber
WHAT QUESTIONS DO YOU HAVE?
9cloudsacademy.com | 855-9CLOUDS | scott@9clouds.com
Navigating Social Media for SDSU Extension
Navigating Social Media for SDSU Extension
Navigating Social Media for SDSU Extension
Navigating Social Media for SDSU Extension
Navigating Social Media for SDSU Extension
Navigating Social Media for SDSU Extension
Navigating Social Media for SDSU Extension
Navigating Social Media for SDSU Extension
Navigating Social Media for SDSU Extension
Navigating Social Media for SDSU Extension
Navigating Social Media for SDSU Extension
Navigating Social Media for SDSU Extension
Navigating Social Media for SDSU Extension
Navigating Social Media for SDSU Extension
Navigating Social Media for SDSU Extension
Navigating Social Media for SDSU Extension
Navigating Social Media for SDSU Extension
Navigating Social Media for SDSU Extension
Navigating Social Media for SDSU Extension
Navigating Social Media for SDSU Extension
Navigating Social Media for SDSU Extension
Navigating Social Media for SDSU Extension
Navigating Social Media for SDSU Extension
Navigating Social Media for SDSU Extension
Navigating Social Media for SDSU Extension
Navigating Social Media for SDSU Extension
Navigating Social Media for SDSU Extension
Navigating Social Media for SDSU Extension
Navigating Social Media for SDSU Extension
Navigating Social Media for SDSU Extension
Navigating Social Media for SDSU Extension
Navigating Social Media for SDSU Extension
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Navigating Social Media for SDSU Extension

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Learn to grow your business and community right where you are in this presentation, originally given to the SDSU Extension office.

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Navigating Social Media for SDSU Extension

  1. 1. Navigating Social Media: Be Found, Be Professional Scott D. Meyer @9Clouds Subscribe: 9clouds.com/blog
  2. 2. NAVIGATING SOCIAL MEDIA The Challenge The Opportunity The Task at Hand
  3. 3. Brofounders Scott and John Meyer 9 CLOUDS Digital marketing & education Improve digital literacy Teach | Audit | Market
  4. 4. THE CHALLENGE
  5. 5. LOCAL Education Creation Manufacturing Marketing/Sales
  6. 6. THE OPPORTUNITY
  7. 7. Anyone, Anywhere Everyone, Everywhere Wherever you are and whatever size you are, you can build a business.
  8. 8. 15 Which tools to use and how to use them. Digital literacy:
  9. 9. 20 A Tale of Two Cities
  10. 10. THE TASK AT HAND
  11. 11. I cannot develop the economy of my community.
  12. 12. I can build the foundation for the networked age.
  13. 13. Be Local1
  14. 14. WHAT YOU NEED -Website -Google Places Page (google.com/places) -Email
  15. 15. UNDERSTANDING SEO -Your website (On-Page - 25%) -Everyone else’s websites (Off-Page - 75%)
  16. 16. ON-PAGE SEO -Choose 2-3 words that a single page will revolve around -Use words in title, text and images -Research related words using Google Keyword Planner
  17. 17. ON-PAGE SEO
  18. 18. OFF-PAGE SEO -Links to your site from other websites -The more diverse and authoritative the better -Anchor text matters
  19. 19. DO KEYWORDS MATTER? -95% of US internet users search every month -37 searches per person per month
  20. 20. Adding your Business to Google Plus Places Google Plus Places is your pin on the map. Google accounts for 95% of mobile searches! People are searching for your business online & many are looking for local places via mobile.
  21. 21. Search:Restaurant in Brookings, SD Results on the top of the page are from Google Plus Places. If your business has a complete profile and positive reviews, you will be at the top of the list.
  22. 22. Claim your Google Place Start here: http://www.google.com/places After agreeing to the Google terms you will search for your business. Click the best result.
  23. 23. Verify your Business
  24. 24. Edit your Information • short description • opening hours • categories for your business • photos or videos
  25. 25. Tips for a great Page • Add photos that represent your business well • Include your logo in your photos • Keep your description short and to-the-point • Use the categories section liberally • Check your Insights to see how customers identify you
  26. 26. GOOGLE PLUS FOR SEARCH
  27. 27. GROW YOUR LIST -Easy to subscribe
  28. 28. LEARN MORE -http://9clouds.com/resources
  29. 29. Be Weird2
  30. 30. FASTEST GAME BIRD IN EUROPE
  31. 31. FIND YOUR WEIRDOS
  32. 32. WHAT YOU NEED -Optimized Content -Blog
  33. 33. CONTENT
  34. 34. Create Density3
  35. 35. Density Socially Online, you’re not competing against other volunteer organizations, you’re competing against everyone.
  36. 36. GET FOUND (SOCIALLY)
  37. 37. DON’T TAKE MY WORD FOR IT
  38. 38. WHERE I WOULD START: Make Resources Easily Accessible: -Facebook (if you can pay; personal v prof.) -YouTube -Slideshare If you have those down: -Pinterest -Twitter -Google+ -Instagram, etc. Consistency is key!
  39. 39. CREATE YOUR TARGETS -Who is your customer? -Where do they hangout? -What do they talk about? -What do they need to know about what you do? ENGAGEMENT = VISIBILITY = LEADS
  40. 40. SEE WHO YOUR CURRENT TARGET IS ON FB
  41. 41. CREATE YOUR BENCHMARKS -What are your current conversion rates?
  42. 42. USE FACES
  43. 43. POST BASED ON AUDIENCE
  44. 44. POST BASED ON WHAT WORKS
  45. 45. CREATE A SCHEDULE O = Owned W = Welcome S = Shared P = Promotion During week use time to respond or post timely content
  46. 46. USE HOOTSUITE TO SCHEDULE 9clouds.com/tools
  47. 47. POST MORE THAN YOU THINK
  48. 48. WHY YOUTUBE? TOP OF THE FUNNEL VISIBILITY 1B+ } Unique visitors a month 4B HRS } Watched each month 72 HRS } Video uploaded every minute 70% } Traffic is outside the US 140 VIEWS } For every person on Earth 25% } Of views are on mobile http://9clouds.com/blog | Text 9CLOUDS to 68398
  49. 49. WHY YOUTUBE? SEARCH VISIBILITY http://9clouds.com/blog | Text 9CLOUDS to 68398
  50. 50. WHY YOUTUBE? PRODUCT/SERVICE DEMONSTRATION http://9clouds.com/blog | Text 9CLOUDS to 68398
  51. 51. WHY YOUTUBE? PRODUCT/SERVICE DEMONSTRATION Highlight a product or service Educate and prove thought-leadership http://9clouds.com/blog | Text 9CLOUDS to 68398
  52. 52. http://9clouds.com/pinterest | Text 9CLOUDS to 68398
  53. 53. http://9clouds.com/pinterest | Text 9CLOUDS to 68398
  54. 54. http://9clouds.com/pinterest | Text 9CLOUDS to 68398
  55. 55. SLIDESHARE.NET
  56. 56. Shine a Spotlight4
  57. 57. -Participant -Donor -Attendee
  58. 58. WHAT YOU NEED -Google Analytics - google.com/analytics
  59. 59. WHAT YOU NEED -Google Analytics/referral traffic
  60. 60. START AT THE BOTTOM
  61. 61. START AT THE BOTTOM
  62. 62. START AT THE BOTTOM
  63. 63. HOW TO DO IT: 1. Sign up for Google Analytics 2. Create a goal and value 3. Measure most valuable sources HOW TO ASK: 1. What’s our goal and value? 2. What’s value of referrals?
  64. 64. Feed the Leaders5
  65. 65. OFF
  66. 66. THE
  67. 67. BOOK
  68. 68. Navigating Social Media: A Field Guide
  69. 69. 9cloudsacademy.com/chamber
  70. 70. WHAT QUESTIONS DO YOU HAVE? 9cloudsacademy.com | 855-9CLOUDS | scott@9clouds.com

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