This document discusses the graphication of social networks and its impact on marketing strategy. It provides examples of how succinct summaries can sacrifice important details and nuance. It also discusses various visual social bookmarking sites like Pinterest and considers if social bookmarking trends will repeat themselves. Key strategies for success with infographics on sites like Pinterest are presented, focusing on image and description optimization factors. Tools for tracking infographic performance and ideas for creating and promoting infographics are outlined.

1. TL;DR
The Graphication of Social Networks and
Impact on Marketing Strategy
Scott Cowley

2. TL;DR (Too long; didn’t read) Explained
The Old Man and the Sea
An old man catches a fish that's too big for his boat. The fish gets eaten by
sharks. Then he goes home and DIES.
Dante’s Inferno
Some woman puts Dante through Hell.
What do we sacrifice in the pursuit of succinctness?
Source

3. What Next?
Source

4. ColourLovers.com
Why share complete pictures when you can share colors?

5. 8.3 Million Users
May, 2012

7. How much real estate did Google devote to visual?

8. Facebook Timeline.

9. Will social bookmarking history repeat itself?

10. Pinterest cloning w/ jQuery:
http://masonry.desandro.com
Anyone can build a visual social bookmarking site.

11. Private
Comprehensive The Future of the Visual Mobile
Social Network
Niche

12. Comprehensive = a solution for saving/sharing
images AND links!
Which is why it may fail.

13. Success on Pinterest
 
Source

14. 10%
Conversion Rate
Pinterest Traffic zzzzzzz
Average Order Value 10%
Source

15. 6 Optimization Areas
• Image factors
• Sizing factors
• Description factors
• Timing factors
• Network size factors
• Algorithm factors
Homework: Read up on each of these.

16. Pinterest Tools
• Pinerly.com
• Pinalerts.com
• Curalate.com
• Repinly.com
• Pintics.com

17. Consider incentives. (ZAGG’s Facebook followers were
entered into a drawing for following on Pinterest)

18. Content Marketing Relevancy
ZAGG’s
Products
Screen
Protectors
Mobile
Tech
Media

19. What Infographic Success Looks Like
Name of
Links Retweets Topic View
Infographic
World Cup 2010
Calendar (English) 53,538 18,000 Sports Link
World Cup 2010
Calendario (Spanish) 19,044 18,000 Sports Link
WTF is HTML5 and
Why We Should All
Care 14,200 5,846 Internet Link
How Different Groups
Spend Their Day 13,000 n/a Culture Link
The Rip 8,517 1,500 Technology Link
Left vs Right World 6,000 123 Politics Link
The Billion Dollar
Gram 4,000 n/a Money Link
If You Printed the
Internet 4,000 1,956 Office Link
Coffee Drinks
Illustrated 3,688 n/a Coffee Link
Source

20. Resource
Comparison THEMATICS State of X
Progression

21. GOOD

22. LESS
GOOD

23. UGLY

24. UGLY

25. Use
Relevant
Hooks &
Narratives

26. Data.gov
Census.gov
BLS.gov
USA.gov
Infochimps.com
Opendata.socrata.com
OpenDataDirectory.com
Quora.com/Datasets

27. You can create an infographic with no data.
Ex: We searched “next big thing” in Google, adjusted the time
frame to show recent results, documented, and organized.
Source

28. Source

29. Email Social
Marketing Bookmarking
Blog
Commenting
Content
Blog Seeding Repurposing
Press Infographic
Release Directories
Content
Social Media Refresh
Home Page
Sharing
Banners

30. Who Linked To Past Infographics?
OpenSiteExplorer.org Google Image Search
Tineye.com (Image)
(infographic URL) (Image)
Research Niche Infographics
• Search Visual.ly / other infographic sites by keyword
• Search Google
– Intitle:keyword + “infographic”
– Inurl:keyword + “infographic”
– Keyword + infographic

31. Social Bookmarking
StumbleUpon
(Consider
Digg.com
Promoted
Stumbles)
Other Niche
Pinterest
Sites
Networks are valuable. Use your own or pay others for the use of theirs.

32. Free Infographic Submission
(save for the end of promotion period)
Infographr.tumblr.co CoolInfographics.co InfographicsArchive.co
m m
SubmitInfographics.com
m Visual.ly
InfographicsGenerator.c Infographicas.co
Infographicsite.com om
BestInfographics.co.uk CloudInfographics.com
m
IHeartInfographic
s StyleAndFlow.co
Infographipedia.com OMGInfographics.com Infographic.co.za
m
.tumblr.com
InfographicsBin.tumblr.c InfographicsShowcase.c
InfographicPost.com Iinfographic.com InfographicGallery.com
om om
PureInfographics.com InfographicHub.com StyleandFlow.com Best-Infographics.com Infographipedia.com

33. Personal lessons from in-house infographic creation &
promotion:
- Get placement on sites with established followings (especially those getting scraped)
- Make sure your graphic looks visually appealing from a distance (important for Pinterest)
- Send your infographic to your e-mail list (standalone or packaged with other content
marketing). It’s an easy way to reach a relevant audience with minimal work.
- Most in-house designers have never done this. Prepare for a lot of revisions.

34. Scott Cowley
Twitter.com/scottcowley
Pinterest.com/scottcowley
scottcowley@zagg.com
All major baked goods accepted.