TL;DR      The Graphication of Social Networks and           Impact on Marketing StrategyScott Cowley
TL;DR (Too long; didn’t read) Explained                 The Old Man and the SeaAn old man catches a fish thats too big for...
What Next?     Source
ColourLovers.comWhy share complete pictures when you can share colors?
8.3 Million Users   May, 2012
How much real estate did Google devote to visual?
Facebook Timeline.
Will social bookmarking history repeat itself?
Pinterest cloning w/ jQuery:http://masonry.desandro.com   Anyone can build a visual social bookmarking site.
PrivateComprehensive   The Future of the Visual   Mobile                    Social Network                          Niche
Comprehensive = a solution for saving/sharing            images AND links!               Which is why it may fail.
Success on Pinterest                                   Source
10%                            Conversion RatePinterest Traffic zzzzzzz                 Average Order Value   10%         ...
6 Optimization Areas•   Image factors•   Sizing factors•   Description factors•   Timing factors•   Network size factors• ...
Pinterest Tools•   Pinerly.com•   Pinalerts.com•   Curalate.com•   Repinly.com•   Pintics.com
Consider incentives. (ZAGG’s Facebook followers were  entered into a drawing for following on Pinterest)
Content Marketing Relevancy                  ZAGG’s                  Products                  Screen                  Pro...
What Infographic Success Looks Like     Name of                        Links    Retweets    Topic       View   Infographic...
ResourceComparison   THEMATICS      State of X              Progression
GOOD
LESSGOOD
UGLY
UGLY
UseRelevantHooks &Narratives
Data.govCensus.govBLS.govUSA.govInfochimps.comOpendata.socrata.comOpenDataDirectory.com     Quora.com/Datasets
You can create an infographic with no data.Ex: We searched “next big thing” in Google, adjusted the time frame to show rec...
Source
Email             Social           Marketing         BookmarkingBlogCommenting                                       Conte...
Who Linked To Past Infographics?OpenSiteExplorer.org       Google Image Search                                            ...
Social Bookmarking                  StumbleUpon                    (Consider                                         Digg....
Free Infographic Submission                                             (save for the end of promotion period)Infographr.t...
Personal lessons from in-house infographic creation &  promotion:-   Get placement on sites with established followings (e...
Scott CowleyTwitter.com/scottcowleyPinterest.com/scottcowleyscottcowley@zagg.com     All major baked goods accepted.
The Visual-ification of Social Networks & Impact on Marketing Strategy
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The Visual-ification of Social Networks & Impact on Marketing Strategy

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Presentation on visual social networks and content marketing given 5/18/2012 at WebVisions conference in Portland, including Pinterest and infographic marketing. Also discusses indications of where social visual networks are headed.

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  • Visual social networks when the presentation was pitched
  • Show all different networks
  • What’s next
  • Social bookmarks + commerce
  • The Visual-ification of Social Networks & Impact on Marketing Strategy

    1. TL;DR The Graphication of Social Networks and Impact on Marketing StrategyScott Cowley
    2. TL;DR (Too long; didn’t read) Explained The Old Man and the SeaAn old man catches a fish thats too big for his boat. The fish gets eaten by sharks. Then he goes home and DIES. Dante’s Inferno Some woman puts Dante through Hell. What do we sacrifice in the pursuit of succinctness? Source
    3. What Next? Source
    4. ColourLovers.comWhy share complete pictures when you can share colors?
    5. 8.3 Million Users May, 2012
    6. How much real estate did Google devote to visual?
    7. Facebook Timeline.
    8. Will social bookmarking history repeat itself?
    9. Pinterest cloning w/ jQuery:http://masonry.desandro.com Anyone can build a visual social bookmarking site.
    10. PrivateComprehensive The Future of the Visual Mobile Social Network Niche
    11. Comprehensive = a solution for saving/sharing images AND links! Which is why it may fail.
    12. Success on Pinterest  Source
    13. 10% Conversion RatePinterest Traffic zzzzzzz Average Order Value 10% Source
    14. 6 Optimization Areas• Image factors• Sizing factors• Description factors• Timing factors• Network size factors• Algorithm factorsHomework: Read up on each of these.
    15. Pinterest Tools• Pinerly.com• Pinalerts.com• Curalate.com• Repinly.com• Pintics.com
    16. Consider incentives. (ZAGG’s Facebook followers were entered into a drawing for following on Pinterest)
    17. Content Marketing Relevancy ZAGG’s Products Screen Protectors Mobile Tech Media
    18. What Infographic Success Looks Like Name of Links Retweets Topic View Infographic World Cup 2010 Calendar (English) 53,538 18,000 Sports Link World Cup 2010 Calendario (Spanish) 19,044 18,000 Sports Link WTF is HTML5 and Why We Should All Care 14,200 5,846 Internet Link How Different Groups Spend Their Day 13,000 n/a Culture Link The Rip 8,517 1,500 Technology Link Left vs Right World 6,000 123 Politics Link The Billion Dollar Gram 4,000 n/a Money Link If You Printed the Internet 4,000 1,956 Office Link Coffee Drinks Illustrated 3,688 n/a Coffee LinkSource
    19. ResourceComparison THEMATICS State of X Progression
    20. GOOD
    21. LESSGOOD
    22. UGLY
    23. UGLY
    24. UseRelevantHooks &Narratives
    25. Data.govCensus.govBLS.govUSA.govInfochimps.comOpendata.socrata.comOpenDataDirectory.com Quora.com/Datasets
    26. You can create an infographic with no data.Ex: We searched “next big thing” in Google, adjusted the time frame to show recent results, documented, and organized. Source
    27. Source
    28. Email Social Marketing BookmarkingBlogCommenting Content Blog Seeding RepurposingPress InfographicRelease Directories Content Social Media Refresh Home Page Sharing Banners
    29. Who Linked To Past Infographics?OpenSiteExplorer.org Google Image Search Tineye.com (Image) (infographic URL) (Image) Research Niche Infographics• Search Visual.ly / other infographic sites by keyword• Search Google – Intitle:keyword + “infographic” – Inurl:keyword + “infographic” – Keyword + infographic
    30. Social Bookmarking StumbleUpon (Consider Digg.com Promoted Stumbles) Other Niche Pinterest SitesNetworks are valuable. Use your own or pay others for the use of theirs.
    31. Free Infographic Submission (save for the end of promotion period)Infographr.tumblr.co CoolInfographics.co InfographicsArchive.co m m SubmitInfographics.com m Visual.ly InfographicsGenerator.c Infographicas.coInfographicsite.com om BestInfographics.co.uk CloudInfographics.com mIHeartInfographic s StyleAndFlow.co Infographipedia.com OMGInfographics.com Infographic.co.za m .tumblr.com InfographicsBin.tumblr.c InfographicsShowcase.c InfographicPost.com Iinfographic.com InfographicGallery.com om omPureInfographics.com InfographicHub.com StyleandFlow.com Best-Infographics.com Infographipedia.com
    32. Personal lessons from in-house infographic creation & promotion:- Get placement on sites with established followings (especially those getting scraped)- Make sure your graphic looks visually appealing from a distance (important for Pinterest)- Send your infographic to your e-mail list (standalone or packaged with other content marketing). It’s an easy way to reach a relevant audience with minimal work.- Most in-house designers have never done this. Prepare for a lot of revisions.
    33. Scott CowleyTwitter.com/scottcowleyPinterest.com/scottcowleyscottcowley@zagg.com All major baked goods accepted.

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