The Content Competitive Advantage: Winning Content Wars With Business Strategy Principles
A presentation on creating sustainable competitive advantage through competitive content strategy. When content marketing neglects competition and external forces it fails. This presentation takes a resource-based view (VRIO) toward content strategy and accounts for research on content psychology and incorporates optimization, seeding, and measurement.
Presentation originally given at WebVisions Portland 2013 on May 24, 2013.
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