8. Deal-Breakers Website Flash (Site can’t be indexed) (Lack of) Customization (Site can’t be fully optimized) Ugly/Untrustworthy (No traffic will result in sales) No Goal Tracking (Inability to show success) Complicated conversion process (High exit rate) Penalization (Delisted) Client Knows nothing about websites (2-3X the time to explain and implement) No communication/Too busy (Not invested, not truly happy) Knows everything (Won’t listen to recommendations) Ignorant changes (Setback to the campaign) Crazy (Distracts from project goals, improper expectations) Business Desperate (SEO must save the business) Legal red tape (Forbidden keywords) Some startups (Lack of business focus, new website, capital shortage, expectations) No development resources (Slow implementation)
16. ZAGG.com 18 million site visits in 2010 3.6 million visits from search engine results 455,000+ Keywords (YTD 2011 has already exceeded 2010 results)
29. Want To Learn More About SEO? *Books written since 2008 are 80% relevant (Read up on Panda) **SEOmoz.org, SEObook.com, SearchEngineLand.com ***Follow SEOs on Twitter, talk to SEOs at events
30.
31. Scott Cowley scottcowley@zagg.com Twitter.com/scottcowley Linkedin.com/in/scottcowley ZAGG Facebook.com/zagg Twitter.com/zaggdaily ZAGGdaily.com