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  • Bio Slide
  • SEO Review
  • The Account Manager Workflow
  • The Account Manager Workflow
  • Look at site, Talk to the client
  • Keyword Research
  • Competitive Analysis
  • Site Optimization
  • Link Building

Transcript

  • 1. SEO
    The Industry, The Agency, The Art
  • 2. Scott Cowley
    scottcowley@zagg.com
    Twitter.com/scottcowley
    Linkedin.com/in/scottcowley
    ZAGG
    Facebook.com/zagg
    Twitter.com/zaggdaily
    ZAGGdaily.com
  • 3.
  • 4. The SEO World
  • 5.
  • 6. SEO In Agency Practice
  • 7. SEO In Agency Practice
    Failure Points
  • 8. Deal-Breakers
    Website
    Flash (Site can’t be indexed)
    (Lack of) Customization (Site can’t be fully optimized)
    Ugly/Untrustworthy (No traffic will result in sales)
    No Goal Tracking (Inability to show success)
    Complicated conversion process (High exit rate)
    Penalization (Delisted)
    Client
    Knows nothing about websites (2-3X the time to explain and implement)
    No communication/Too busy (Not invested, not truly happy)
    Knows everything (Won’t listen to recommendations)
    Ignorant changes (Setback to the campaign)
    Crazy (Distracts from project goals, improper expectations)
    Business
    Desperate (SEO must save the business)
    Legal red tape (Forbidden keywords)
    Some startups (Lack of business focus, new website, capital shortage, expectations)
    No development resources (Slow implementation)
  • 9. Keyword Trends
  • 10. Why Competitive Analysis?
  • 11. Site Optimization
    On-page Optimization
    One Word…
    Checklists
  • 12. Link Building
    {Insert Open Discussion}
  • 13. Link Building Spectrums
  • 14. Doing vs Managing SEO
  • 15. The Paradox
  • 16. ZAGG.com
    18 million site visits in 2010
    3.6 million visits from search engine results
    455,000+ Keywords
    (YTD 2011 has already exceeded 2010 results)
  • 17. Using Social Media To Aid SEO
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23. Quick SEO Wins
  • 24. Webmaster Tools Audit
  • 25. Content Search Result Audit
  • 26. Analytics Audit
  • 27. On-page Optimization Audit
  • 28. Easy Linkbuilding Audit
  • 29. Want To Learn More About SEO?
    *Books written since 2008 are 80% relevant (Read up on Panda)
    **SEOmoz.org, SEObook.com, SearchEngineLand.com
    ***Follow SEOs on Twitter, talk to SEOs at events
  • 30.
  • 31. Scott Cowley
    scottcowley@zagg.com
    Twitter.com/scottcowley
    Linkedin.com/in/scottcowley
    ZAGG
    Facebook.com/zagg
    Twitter.com/zaggdaily
    ZAGGdaily.com