SEO - The Industry, The Agency, The Art

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  • Bio Slide
  • SEO Review
  • The Account Manager Workflow
  • The Account Manager Workflow
  • Look at site, Talk to the client
  • Keyword Research
  • Competitive Analysis
  • Site Optimization
  • Link Building
  • SEO - The Industry, The Agency, The Art

    1. SEO<br />The Industry, The Agency, The Art<br />
    2. Scott Cowley<br />scottcowley@zagg.com<br />Twitter.com/scottcowley<br />Linkedin.com/in/scottcowley<br />ZAGG<br />Facebook.com/zagg<br />Twitter.com/zaggdaily<br />ZAGGdaily.com<br />
    3. The SEO World<br />
    4. SEO In Agency Practice<br />
    5. SEO In Agency Practice<br />Failure Points<br />
    6. Deal-Breakers<br />Website<br />Flash (Site can’t be indexed)<br />(Lack of) Customization (Site can’t be fully optimized)<br />Ugly/Untrustworthy (No traffic will result in sales)<br />No Goal Tracking (Inability to show success)<br />Complicated conversion process (High exit rate)<br />Penalization (Delisted)<br />Client<br />Knows nothing about websites (2-3X the time to explain and implement)<br />No communication/Too busy (Not invested, not truly happy)<br />Knows everything (Won’t listen to recommendations)<br />Ignorant changes (Setback to the campaign)<br />Crazy (Distracts from project goals, improper expectations)<br />Business<br />Desperate (SEO must save the business)<br />Legal red tape (Forbidden keywords)<br />Some startups (Lack of business focus, new website, capital shortage, expectations)<br />No development resources (Slow implementation)<br />
    7. Keyword Trends<br />
    8. Why Competitive Analysis?<br />
    9. Site Optimization<br />On-page Optimization<br />One Word… <br />Checklists<br />
    10. Link Building<br />{Insert Open Discussion}<br />
    11. Link Building Spectrums<br />
    12. Doing vs Managing SEO<br />
    13. The Paradox<br />
    14. ZAGG.com<br />18 million site visits in 2010<br />3.6 million visits from search engine results<br />455,000+ Keywords<br />(YTD 2011 has already exceeded 2010 results)<br />
    15. Using Social Media To Aid SEO<br />
    16. Quick SEO Wins<br />
    17. Webmaster Tools Audit<br />
    18. Content Search Result Audit<br />
    19. Analytics Audit<br />
    20. On-page Optimization Audit<br />
    21. Easy Linkbuilding Audit<br />
    22. Want To Learn More About SEO?<br />*Books written since 2008 are 80% relevant (Read up on Panda)<br />**SEOmoz.org, SEObook.com, SearchEngineLand.com<br />***Follow SEOs on Twitter, talk to SEOs at events<br />
    23. Scott Cowley<br />scottcowley@zagg.com<br />Twitter.com/scottcowley<br />Linkedin.com/in/scottcowley<br />ZAGG<br />Facebook.com/zagg<br />Twitter.com/zaggdaily<br />ZAGGdaily.com<br />

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