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SEO - The Industry, The Agency, The Art
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SEO - The Industry, The Agency, The Art

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  • Bio Slide
  • SEO Review
  • The Account Manager Workflow
  • The Account Manager Workflow
  • Look at site, Talk to the client
  • Keyword Research
  • Competitive Analysis
  • Site Optimization
  • Link Building
  • Transcript

    • 1. SEO
      The Industry, The Agency, The Art
    • 2. Scott Cowley
      scottcowley@zagg.com
      Twitter.com/scottcowley
      Linkedin.com/in/scottcowley
      ZAGG
      Facebook.com/zagg
      Twitter.com/zaggdaily
      ZAGGdaily.com
    • 3.
    • 4. The SEO World
    • 5.
    • 6. SEO In Agency Practice
    • 7. SEO In Agency Practice
      Failure Points
    • 8. Deal-Breakers
      Website
      Flash (Site can’t be indexed)
      (Lack of) Customization (Site can’t be fully optimized)
      Ugly/Untrustworthy (No traffic will result in sales)
      No Goal Tracking (Inability to show success)
      Complicated conversion process (High exit rate)
      Penalization (Delisted)
      Client
      Knows nothing about websites (2-3X the time to explain and implement)
      No communication/Too busy (Not invested, not truly happy)
      Knows everything (Won’t listen to recommendations)
      Ignorant changes (Setback to the campaign)
      Crazy (Distracts from project goals, improper expectations)
      Business
      Desperate (SEO must save the business)
      Legal red tape (Forbidden keywords)
      Some startups (Lack of business focus, new website, capital shortage, expectations)
      No development resources (Slow implementation)
    • 9. Keyword Trends
    • 10. Why Competitive Analysis?
    • 11. Site Optimization
      On-page Optimization
      One Word…
      Checklists
    • 12. Link Building
      {Insert Open Discussion}
    • 13. Link Building Spectrums
    • 14. Doing vs Managing SEO
    • 15. The Paradox
    • 16. ZAGG.com
      18 million site visits in 2010
      3.6 million visits from search engine results
      455,000+ Keywords
      (YTD 2011 has already exceeded 2010 results)
    • 17. Using Social Media To Aid SEO
    • 18.
    • 19.
    • 20.
    • 21.
    • 22.
    • 23. Quick SEO Wins
    • 24. Webmaster Tools Audit
    • 25. Content Search Result Audit
    • 26. Analytics Audit
    • 27. On-page Optimization Audit
    • 28. Easy Linkbuilding Audit
    • 29. Want To Learn More About SEO?
      *Books written since 2008 are 80% relevant (Read up on Panda)
      **SEOmoz.org, SEObook.com, SearchEngineLand.com
      ***Follow SEOs on Twitter, talk to SEOs at events
    • 30.
    • 31. Scott Cowley
      scottcowley@zagg.com
      Twitter.com/scottcowley
      Linkedin.com/in/scottcowley
      ZAGG
      Facebook.com/zagg
      Twitter.com/zaggdaily
      ZAGGdaily.com

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