SEO<br />The Industry, The Agency, The Art<br />
Scott Cowley<br />scottcowley@zagg.com<br />Twitter.com/scottcowley<br />Linkedin.com/in/scottcowley<br />ZAGG<br />Facebo...
The SEO World<br />
SEO In Agency Practice<br />
SEO In Agency Practice<br />Failure Points<br />
Deal-Breakers<br />Website<br />Flash (Site can’t be indexed)<br />(Lack of) Customization (Site can’t be fully optimized)...
Keyword Trends<br />
Why Competitive Analysis?<br />
Site Optimization<br />On-page Optimization<br />One Word… <br />Checklists<br />
Link Building<br />{Insert Open Discussion}<br />
Link Building Spectrums<br />
Doing vs Managing SEO<br />
The Paradox<br />
ZAGG.com<br />18 million site visits in 2010<br />3.6 million visits from search engine results<br />455,000+ Keywords<br ...
Using Social Media To Aid SEO<br />
Quick SEO Wins<br />
Webmaster Tools Audit<br />
Content Search Result Audit<br />
Analytics Audit<br />
On-page Optimization Audit<br />
Easy Linkbuilding Audit<br />
Want To Learn More About SEO?<br />*Books written since 2008 are 80% relevant (Read up on Panda)<br />**SEOmoz.org, SEOboo...
Scott Cowley<br />scottcowley@zagg.com<br />Twitter.com/scottcowley<br />Linkedin.com/in/scottcowley<br />ZAGG<br />Facebo...
Upcoming SlideShare
Loading in...5
×

SEO - The Industry, The Agency, The Art

8,870

Published on

Published in: Technology, Business
1 Comment
11 Likes
Statistics
Notes
No Downloads
Views
Total Views
8,870
On Slideshare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
175
Comments
1
Likes
11
Embeds 0
No embeds

No notes for slide
  • Bio Slide
  • SEO Review
  • The Account Manager Workflow
  • The Account Manager Workflow
  • Look at site, Talk to the client
  • Keyword Research
  • Competitive Analysis
  • Site Optimization
  • Link Building
  • SEO - The Industry, The Agency, The Art

    1. 1. SEO<br />The Industry, The Agency, The Art<br />
    2. 2. Scott Cowley<br />scottcowley@zagg.com<br />Twitter.com/scottcowley<br />Linkedin.com/in/scottcowley<br />ZAGG<br />Facebook.com/zagg<br />Twitter.com/zaggdaily<br />ZAGGdaily.com<br />
    3. 3.
    4. 4. The SEO World<br />
    5. 5.
    6. 6. SEO In Agency Practice<br />
    7. 7. SEO In Agency Practice<br />Failure Points<br />
    8. 8. Deal-Breakers<br />Website<br />Flash (Site can’t be indexed)<br />(Lack of) Customization (Site can’t be fully optimized)<br />Ugly/Untrustworthy (No traffic will result in sales)<br />No Goal Tracking (Inability to show success)<br />Complicated conversion process (High exit rate)<br />Penalization (Delisted)<br />Client<br />Knows nothing about websites (2-3X the time to explain and implement)<br />No communication/Too busy (Not invested, not truly happy)<br />Knows everything (Won’t listen to recommendations)<br />Ignorant changes (Setback to the campaign)<br />Crazy (Distracts from project goals, improper expectations)<br />Business<br />Desperate (SEO must save the business)<br />Legal red tape (Forbidden keywords)<br />Some startups (Lack of business focus, new website, capital shortage, expectations)<br />No development resources (Slow implementation)<br />
    9. 9. Keyword Trends<br />
    10. 10. Why Competitive Analysis?<br />
    11. 11. Site Optimization<br />On-page Optimization<br />One Word… <br />Checklists<br />
    12. 12. Link Building<br />{Insert Open Discussion}<br />
    13. 13. Link Building Spectrums<br />
    14. 14. Doing vs Managing SEO<br />
    15. 15. The Paradox<br />
    16. 16. ZAGG.com<br />18 million site visits in 2010<br />3.6 million visits from search engine results<br />455,000+ Keywords<br />(YTD 2011 has already exceeded 2010 results)<br />
    17. 17. Using Social Media To Aid SEO<br />
    18. 18.
    19. 19.
    20. 20.
    21. 21.
    22. 22.
    23. 23. Quick SEO Wins<br />
    24. 24. Webmaster Tools Audit<br />
    25. 25. Content Search Result Audit<br />
    26. 26. Analytics Audit<br />
    27. 27. On-page Optimization Audit<br />
    28. 28. Easy Linkbuilding Audit<br />
    29. 29. Want To Learn More About SEO?<br />*Books written since 2008 are 80% relevant (Read up on Panda)<br />**SEOmoz.org, SEObook.com, SearchEngineLand.com<br />***Follow SEOs on Twitter, talk to SEOs at events<br />
    30. 30.
    31. 31. Scott Cowley<br />scottcowley@zagg.com<br />Twitter.com/scottcowley<br />Linkedin.com/in/scottcowley<br />ZAGG<br />Facebook.com/zagg<br />Twitter.com/zaggdaily<br />ZAGGdaily.com<br />
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×