Infographic Marketing: Better Creation, Better Promotion

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Presentation on infographic marketing given 10/17/11 at Brigham Young University, including design, publication, and promotion. Promotion tactics include blog outreach, social media and bookmarking, …

Presentation on infographic marketing given 10/17/11 at Brigham Young University, including design, publication, and promotion. Promotion tactics include blog outreach, social media and bookmarking, and SEO. Includes examples of best and worst practices.

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  • 1. Infographic MarketingBetter Creation, Better Promotion
    Scott Cowley
    Credit
  • 2.
    Design is about solving problems and providing elegant solutions.
    Information design is about solving information problems.

    David McCandless
    Clip
  • 3. David McCandless
  • 4. What Success Looks Like
    Source
  • 5. GOOD
  • 6. GOOD
  • 7. LESS GOOD
  • 8. LESS GOOD
  • 9. UGLY
  • 10. UGLY
  • 11. InfographicSuccess
    70% Content
    30% Promotion
  • 12.
  • 13. Hooks & Narratives
    Resonate
  • 14. Important Data: High and Huge
    Source
  • 15. Data.gov
    Census.gov
    BLS.gov
    USA.gov
    Infochimps.com
    Opendata.socrata.com
    OpenDataDirectory.com
    Quora.com/Datasets
  • 16.
  • 17. You Can’t Do This In Excel
    DegreeSearch.org
  • 18. ColorSchemeDesigner.com
  • 19. ColourLovers.com/palettes
    Kuler.adobe.com
  • 20. Source
  • 21. Email
    Marketing
    Social
    Bookmarking
    Blog
    Commenting
    Content
    Repurposing
    Blog Seeding
    Press
    Release
    Infographic
    Directories
    Content
    Refresh
    Social Media
    Sharing
    Home Page
    Banners
  • 22. Start With Your Own Website: Fake Your Own Greatness
  • 23. Blog Seeding
  • 24. Who Linked To Past Infographics?
    Research Niche Infographics
    Search Visual.ly / other infographic sites by keyword
    Search Google
    Intitle:keyword + “infographic”
    Inurl:keyword + “infographic”
    Keyword + infographic
  • 25. Promotion Outreach
    For every person willing to embed/post your infographic, there are probably a dozen willing to tweet or vote up your content.
    Source
  • 26. Social Bookmarking
    Networks are valuable. Use your own or pay others for the use of theirs.
  • 27. Infographic Submission
  • 28. Content Repurposing
  • 29. Use Tineye.com and Google to find those who embed your graphic – request attribution and add contacts to your database for future outreach
    Add additional text, internal links to other pages to aid SEO
    Determine which keywords are sending traffic to the infographic– enhance on-page optimization
    Learn from your successes and mistakes
  • 30. If you’re navigating a dense information jungle, coming across a beautiful graphic or a lovely data visualization, it’s… like coming across a clearing in the jungle.
    David McCandless
  • 31. Scott Cowley
    scottcowley@zagg.com
    ZAGG.com
    Twitter.com/scottcowley
    Linkedin.com/in/scottcowley
    All major baked goods accepted.