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Infographic Marketing: Better Creation, Better Promotion
 

Infographic Marketing: Better Creation, Better Promotion

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Presentation on infographic marketing given 10/17/11 at Brigham Young University, including design, publication, and promotion. Promotion tactics include blog outreach, social media and bookmarking, ...

Presentation on infographic marketing given 10/17/11 at Brigham Young University, including design, publication, and promotion. Promotion tactics include blog outreach, social media and bookmarking, and SEO. Includes examples of best and worst practices.

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http://www.ritholtz.com 2443
http://www.marketingtechblog.com 2352
http://visualoop.com 2066
http://socialmedialady.ning.com 1712
http://paper.li 188
http://patternmag.com 89
http://www.client-bridge.com 73
http://valoriprimilab.blogspot.com 61
http://visualoop.tumblr.com 53
http://www.getfluid.com 44
http://www.videomarketingpunch.com 39
http://information-graphics.blogspot.com 24
http://information-graphics.blogspot.nl 23
http://www.fluid-studio.net 18
http://valoriprimilab.blogspot.it 18
http://information-graphics.blogspot.ru 17
https://twitter.com 16
http://www.linkedin.com 16
http://cwv2proxy.cwlh.pwj.com 14
http://www.foogletrends.com 14
http://www.twylah.com 14
http://a0.twimg.com 12
http://dashboard.bloglines.com 10
http://feeds.feedburner.com 10
http://webcache.googleusercontent.com 9
http://techlogs.tumblr.com 6
http://translate.googleusercontent.com 6
http://us-w1.rockmelt.com 5
http://ms03.consolidated.net 4
http://www.netvibes.com 4
http://tweetedtimes.com 4
http://my.juno.com 4
http://ziplip 3
http://127.0.0.1 3
http://information-graphics.blogspot.com.br 3
http://newsrivr.com 2
http://newmail.walla.co.il 2
http://opencms-auth.soma.salesforce.com 2
http://www.onlydoo.com 2
http://www.marketingtechblog.com&send=false&layout=box_count&width=450&show_faces=true&action=like&colorscheme=light&font&height=90} {1511594484|||pingback 1
http://information-graphics.blogspot.se 1
http://www.marketingtechblog.com&send=false&layout=box_count&width=450&show_faces=true&action=like&colorscheme=light&font&height=90} {2632388125|||pingback 1
https://www.linkedin.com 1
http://pinterest.com 1
http://www.soezblog.com 1
http://information-graphics.blogspot.be 1
http://information-graphics.blogspot.dk 1
http://getfluid.com 1
http://twitter.com 1
https://www3.digitalarchives.com 1
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    Infographic Marketing: Better Creation, Better Promotion Infographic Marketing: Better Creation, Better Promotion Presentation Transcript

    • Infographic MarketingBetter Creation, Better Promotion
      Scott Cowley
      Credit

    • Design is about solving problems and providing elegant solutions.
      Information design is about solving information problems.

      David McCandless
      Clip
    • David McCandless
    • What Success Looks Like
      Source
    • GOOD
    • GOOD
    • LESS GOOD
    • LESS GOOD
    • UGLY
    • UGLY
    • InfographicSuccess
      70% Content
      30% Promotion
    • Hooks & Narratives
      Resonate
    • Important Data: High and Huge
      Source
    • Data.gov
      Census.gov
      BLS.gov
      USA.gov
      Infochimps.com
      Opendata.socrata.com
      OpenDataDirectory.com
      Quora.com/Datasets
    • You Can’t Do This In Excel
      DegreeSearch.org
    • ColorSchemeDesigner.com
    • ColourLovers.com/palettes
      Kuler.adobe.com
    • Source
    • Email
      Marketing
      Social
      Bookmarking
      Blog
      Commenting
      Content
      Repurposing
      Blog Seeding
      Press
      Release
      Infographic
      Directories
      Content
      Refresh
      Social Media
      Sharing
      Home Page
      Banners
    • Start With Your Own Website: Fake Your Own Greatness
    • Blog Seeding
    • Who Linked To Past Infographics?
      Research Niche Infographics
      Search Visual.ly / other infographic sites by keyword
      Search Google
      Intitle:keyword + “infographic”
      Inurl:keyword + “infographic”
      Keyword + infographic
    • Promotion Outreach
      For every person willing to embed/post your infographic, there are probably a dozen willing to tweet or vote up your content.
      Source
    • Social Bookmarking
      Networks are valuable. Use your own or pay others for the use of theirs.
    • Infographic Submission
    • Content Repurposing
    • Use Tineye.com and Google to find those who embed your graphic – request attribution and add contacts to your database for future outreach
      Add additional text, internal links to other pages to aid SEO
      Determine which keywords are sending traffic to the infographic– enhance on-page optimization
      Learn from your successes and mistakes
    • If you’re navigating a dense information jungle, coming across a beautiful graphic or a lovely data visualization, it’s… like coming across a clearing in the jungle.
      David McCandless
    • Scott Cowley
      scottcowley@zagg.com
      ZAGG.com
      Twitter.com/scottcowley
      Linkedin.com/in/scottcowley
      All major baked goods accepted.