Your SlideShare is downloading. ×
  • Like
Tablet Marketing
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Tablet Marketing

  • 1,644 views
Published

Presented to the Cleveland AMA chapter on February 28, 2011

Presented to the Cleveland AMA chapter on February 28, 2011

Published in Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
1,644
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
48
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • 3.23.54.3579.7

Transcript

  • 1. iPad
    Marketing
    Presented by Scott Chapin
  • 2. Tablet Market Today
    2
  • 3. Tablet Overview
    Apple shipped 15 million iPads in 2010 and expects to ship 40 million in 2011
    Pew Research Center reports that 29% of all cell phone owners have downloaded apps
    200,000 Android, 350,000 iPhone and 60,000 iPad apps are in their digital stores
    3
  • 4. Phone vs. Tablet
    4
  • 5. Broadening tablet market
    20+ mobile-OS tablets in the market
    Apple, Archos, Motorola, Samsung, etc.
    80 Android devices were announced or demoed at CES last month
    Cisco, RIM, Toshiba, ViewSonic, HP, ASUS, etc.
    Almost every phone or screen manufacturer has rumored to be building a tablet
    5
  • 6. Marketing on Ipads
    6
  • 7. Sales/Demonstration
    Digital Catalog
    Product Demonstration
    Facility Overview
    One-on-One Presentation Support
    7
  • 8. Data Collection
    Patient Intake
    Guest Checkout
    Materials/Information Request
    Tradeshow booth check-in
    8
  • 9. Digital Payment/Finance
    Point-of-interest financing
    Portable point-of-sale terminal
    Mobile banking
    On-the-go trading
    9
  • 10. Training/Recruiting
    Mobile terminal to training center
    Simulation and virtual training
    eLearning
    10
  • 11. Kiosk / Self-Running
    Exhibit/Company information
    Portable engagement tool
    Self-guided tour
    11
  • 12. Marketing/Advertising
    Interactive Games
    Engaging Product Interactions
    Mobile Utility Sponsorship
    12
  • 13. Developing a Tablet Strategy
    13
  • 14. Too Many Options
    Smartphone vs. Tablet
    iOS vs. Android (vs. QNX vs. Windows)
    7 inch vs. 10 inch
    14
  • 15. Who Owns Tablets
    15
    IT
    Marketing
    Sales
    Communications
  • 16. Where to start
    Think holistically
    Take inventory of all your digital assets
    Incorporate IT and legal in your conversations
    Consider how tech savvy your customer is
    Invest in flexible and reusable solutions
    16
  • 17. 17
    For more information about mobile marketing,
    please contact:
    Scott Chapin
    Mobile Strategist
    216-325-1981
    scott@circle44mobile.com
    17