What is Social Media?<br />
It’s a series of little conversations.<br />
What is Social Media?<br />Widgets<br />Bookmarking<br />Forums<br />Blog<br />Wikis<br />Social Networks<br />Tagging<br ...
What is Social Media?<br />
What is Social Media?<br />Brand<br />Consumer #1<br />Consumer #2<br />
How does social media thrive?<br />
Does anyone want to hear from a brand?<br />
Yes!<br />
Who uses social network?<br />
Who uses social networks?<br />Social Networks differ greatly in their median age.<br />Twitter  - 31 yrs<br />MySpace  - ...
Who uses social networks?<br />Twitter<br />AGE (% of online adults using Twitter)<br />18-24	19%<br />25-34	20%<br />35-4...
Who uses social networks?<br />Facebook<br />Source: Facebook<br />
How is it used by individuals?<br />
Connecting<br />
Sharing<br />
Learning<br />
Can a brand meet these needs?<br />
Provide something to talk about<br />Give them something to share<br />Create solutions to for problems<br />Offer ways fo...
How do you do this in social media?<br />
Monitoring<br />Engaging<br />Promoting<br />
Monitoring<br />Engaging<br />Promoting<br />
Can it be measured?<br />
PR Measurement<br />Mentions/Media Value<br />Awareness<br />Message<br />Advertising Measurement<br />Awareness<br />Traf...
What’s all the buzz about Twitter?<br />
How are brands using it?<br />
Zappos<br />
Dunkin Donuts<br />
Dunkin Donuts<br />
Comcast<br />
What else are brands doing?<br />
Starbucks<br />
Visa<br />
Best Buy<br />
Hershey<br />
Discover Ohio<br />
Motorola<br />
Threadless<br />
DigiKnow<br />
Where to start?<br />
Where to start?<br />Listen to “dinner” conversations<br />Respond to product questions and problems<br />Allow advocates ...
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Social Media For Brands

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Presented to the Nestle Stouffer's marketing team on May 12th, 2009.

Published in: Business, Technology
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Social Media For Brands

  1. 1. What is Social Media?<br />
  2. 2. It’s a series of little conversations.<br />
  3. 3. What is Social Media?<br />Widgets<br />Bookmarking<br />Forums<br />Blog<br />Wikis<br />Social Networks<br />Tagging<br />Ratings and Reviews<br />Photo Sharing<br />Podcasting<br />Online Video<br />Microblogging<br />Meetups<br />Virtual Worlds<br />
  4. 4. What is Social Media?<br />
  5. 5. What is Social Media?<br />Brand<br />Consumer #1<br />Consumer #2<br />
  6. 6. How does social media thrive?<br />
  7. 7. Does anyone want to hear from a brand?<br />
  8. 8. Yes!<br />
  9. 9. Who uses social network?<br />
  10. 10. Who uses social networks?<br />Social Networks differ greatly in their median age.<br />Twitter - 31 yrs<br />MySpace - 27 yrs<br />Facebook - 26 yrs<br />LinkedIn - 41 yrs<br />The Pew Research Center&apos;s Internet & American Life Project<br />
  11. 11. Who uses social networks?<br />Twitter<br />AGE (% of online adults using Twitter)<br />18-24 19%<br />25-34 20%<br />35-44 10%<br />45-54 5%<br />55-64 4%<br />65+ 2%<br />INCOME<br />Less than $30,000 17% <br />More than $75,000 10% <br />URBAN vs. RURAL<br />35% of urban (vs. 29% internet)<br />9% rural (vs. 17%)<br />Source: Pew Internet Life - conducted Nov/Dec 2008, published Feb 2009<br />
  12. 12. Who uses social networks?<br />Facebook<br />Source: Facebook<br />
  13. 13. How is it used by individuals?<br />
  14. 14. Connecting<br />
  15. 15.
  16. 16.
  17. 17.
  18. 18. Sharing<br />
  19. 19.
  20. 20.
  21. 21.
  22. 22.
  23. 23. Learning<br />
  24. 24.
  25. 25.
  26. 26.
  27. 27. Can a brand meet these needs?<br />
  28. 28. Provide something to talk about<br />Give them something to share<br />Create solutions to for problems<br />Offer ways for them to learn<br />
  29. 29. How do you do this in social media?<br />
  30. 30. Monitoring<br />Engaging<br />Promoting<br />
  31. 31. Monitoring<br />Engaging<br />Promoting<br />
  32. 32. Can it be measured?<br />
  33. 33. PR Measurement<br />Mentions/Media Value<br />Awareness<br />Message<br />Advertising Measurement<br />Awareness<br />Traffic<br />Sales<br />Measurement<br />
  34. 34. What’s all the buzz about Twitter?<br />
  35. 35.
  36. 36. How are brands using it?<br />
  37. 37. Zappos<br />
  38. 38. Dunkin Donuts<br />
  39. 39. Dunkin Donuts<br />
  40. 40. Comcast<br />
  41. 41. What else are brands doing?<br />
  42. 42. Starbucks<br />
  43. 43. Visa<br />
  44. 44. Best Buy<br />
  45. 45. Hershey<br />
  46. 46. Discover Ohio<br />
  47. 47. Motorola<br />
  48. 48. Threadless<br />
  49. 49. DigiKnow<br />
  50. 50. Where to start?<br />
  51. 51. Where to start?<br />Listen to “dinner” conversations<br />Respond to product questions and problems<br />Allow advocates to promote for you throughout the web<br />
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