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Social Media For Brands

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Presented to the Nestle Stouffer's marketing team on May 12th, 2009.

Presented to the Nestle Stouffer's marketing team on May 12th, 2009.

Published in: Business, Technology

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Transcript

  • 1. What is Social Media?
  • 2. It’s a series of little conversations.
  • 3. What is Social Media?
    Widgets
    Bookmarking
    Forums
    Blog
    Wikis
    Social Networks
    Tagging
    Ratings and Reviews
    Photo Sharing
    Podcasting
    Online Video
    Microblogging
    Meetups
    Virtual Worlds
  • 4. What is Social Media?
  • 5. What is Social Media?
    Brand
    Consumer #1
    Consumer #2
  • 6. How does social media thrive?
  • 7. Does anyone want to hear from a brand?
  • 8. Yes!
  • 9. Who uses social network?
  • 10. Who uses social networks?
    Social Networks differ greatly in their median age.
    Twitter - 31 yrs
    MySpace - 27 yrs
    Facebook - 26 yrs
    LinkedIn - 41 yrs
    The Pew Research Center's Internet & American Life Project
  • 11. Who uses social networks?
    Twitter
    AGE (% of online adults using Twitter)
    18-24 19%
    25-34 20%
    35-44 10%
    45-54 5%
    55-64 4%
    65+ 2%
    INCOME
    Less than $30,000 17%
    More than $75,000 10%
    URBAN vs. RURAL
    35% of urban (vs. 29% internet)
    9% rural (vs. 17%)
    Source: Pew Internet Life - conducted Nov/Dec 2008, published Feb 2009
  • 12. Who uses social networks?
    Facebook
    Source: Facebook
  • 13. How is it used by individuals?
  • 14. Connecting
  • 15.
  • 16.
  • 17.
  • 18. Sharing
  • 19.
  • 20.
  • 21.
  • 22.
  • 23. Learning
  • 24.
  • 25.
  • 26.
  • 27. Can a brand meet these needs?
  • 28. Provide something to talk about
    Give them something to share
    Create solutions to for problems
    Offer ways for them to learn
  • 29. How do you do this in social media?
  • 30. Monitoring
    Engaging
    Promoting
  • 31. Monitoring
    Engaging
    Promoting
  • 32. Can it be measured?
  • 33. PR Measurement
    Mentions/Media Value
    Awareness
    Message
    Advertising Measurement
    Awareness
    Traffic
    Sales
    Measurement
  • 34. What’s all the buzz about Twitter?
  • 35.
  • 36. How are brands using it?
  • 37. Zappos
  • 38. Dunkin Donuts
  • 39. Dunkin Donuts
  • 40. Comcast
  • 41. What else are brands doing?
  • 42. Starbucks
  • 43. Visa
  • 44. Best Buy
  • 45. Hershey
  • 46. Discover Ohio
  • 47. Motorola
  • 48. Threadless
  • 49. DigiKnow
  • 50. Where to start?
  • 51. Where to start?
    Listen to “dinner” conversations
    Respond to product questions and problems
    Allow advocates to promote for you throughout the web