QR Codes for B2B Marketing

How to Plan, Create, Measure and Market Using QR Codes

The UPC Code
The UPC Code was used initially in a retail setting in 1974.

The QR Code
QR codes were developed in the mid-90’s by Denso-Wave, a division of Toyota.

The increase in QR code scanning from June 2010 to December 2010
Source: Mobio Identity Systems
1200%

The percentage of Americans who remember seeing a QR Code
Source: Austin & Williams
52%

The percentage of Americans who have scanned a QR Code
Source: Austin & Williams
28%

The percentage of people who have scanned a QR code and scanned again.
Source: Mobio Identity Systems
60%

Code vs. Code
Today, there are many competing 2D barcode systems. While QR is quickly gaining in popularity, other companies continue to promote their own systems.
QR Code
ScanLife EZ Code
Microsoft Tag
DataMatrix

Why Use a QR Code?
QR Codes are:
Easy to implement
Simplify consumers engagement
Give a high-tech feel to publications
Free

KNIPEX
As the world’s leading brand of professional pliers, KNIPEX utilizes QR Codes to link to product videos – which help visually demonstrate their unique benefits.

Quantum
Data backup and preservation is a big business today. Quantum Corporation combined a traditional materials rack with QR codes to cut down on paper and digitally engage their tradeshow audience
Source: the social metrics

Southwire
An innovator in the electrical cabling industry, Southwire used a QR-enabled print ad to introduce the new MCAP product line.

Downtown Cleveland Alliance
QR codes in ads and billboards give visitors and residents mobile access to news, offers and connections—so they can get moving .

SnowDogg
QR Codes enable prospects to hear from an actual user on why he thinks Snowdogg is a better product.

?
Step 1: Is QR right for my situation?
Consider these questions before you begin a QR program.
Do you have mobile content that can deliver to aid in the communication?
Does the consumer have a smart phone?
Will the consumer be scanning multiple items around or within your content?

Step 2: Develop Strong Content
Remember a consumer may not have their phone handy or may need to install an app before scanning. Make sure the content is compelling to satisfy their curiosity.
Content should be:
Mobile friendly (don’t link to your desktop site)
Related to the ad (don’t link to your home page)
Engaging – video, interactive content, supporting material to ad

Step 3: Generate the Code
Creating a QR code is a simple process and can be done with free tools readily available on the Web.

Step 4: Deploy and Measure
Now that you’ve created a code, add it to your printed materials.
Thoroughly test your code in print on multiple phones/platforms before your release it to consumers
Be sure to monitor performance through web analytics, URL shortener, QR tracking software

What’s Next?
Moving consumers from print to digital will continue to be an important part of marketing for years to come.
Other technologies that can make this transition possible are SMS (text messaging) and the emerging NFC chips (Near Field Communications).

‘Modding’ Your QR Code
To take your QR code beyond the standard grid layout, you can modify up to 30% of the image to create a custom look for your QR Code

Louis Vuitton Japan
Japanese agency SET developed this QR code for a project between Louis Vuitton and Takashi Murakami.

Macy’s
This QR code was developed as part of Macy’s Backstage Pass program providing customers with tips and advice through a mobile website.

Questions?

For more information, contact:
Scott Chapin
schapin@digiknow.com
216 325 1981
John Sonnhalter
jsonnhalter@sonnhalter.com
(440)234-1812 ext 121
Get a QR reader at GetQR.net

http://socialmediab2b.com	3905
http://feeds2.feedburner.com	245
http://feeds.feedburner.com	26
http://www.conseilsmarketing.com	12
http://apptiv.de	2
http://205.188.242.1	1
http://courrielweb-4.videotron.ca	1
http://elistiqlal.blogspot.com	1
http://205.188.242.2	1
http://www.hanrss.com	1
http://translate.googleusercontent.com	1

QR Codes for B2B Marketing

by Scott Chapin

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