Ins and Outs of QR
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Ins and Outs of QR



Presentation given on 3/23/2011 to the Social Media Club - Cleveland.

Presentation given on 3/23/2011 to the Social Media Club - Cleveland.



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Ins and Outs of QR Ins and Outs of QR Presentation Transcript

  • The Ins and Outs
    of QR
  • The UPC Code
    The UPC Code was used initially in a retail setting in 1974.
  • The QR Code
    QR codes were developed in the mid-90’s by Denso-Wave, a division of Toyota.
  • The increase in QR code scanning from June 2010 to December 2010
    Source: Mobio Identity Systems
  • The percentage of Americans who remember seeing a QR Code
    Source: Austin & Williams
  • The percentage of Americans who have scanned a QR Code
    Source: Austin & Williams
  • The percentage of people who have scanned a QR code and scanned again.
    Source: Mobio Identity Systems
  • Code vs. Code
    Today, there are many competing 2D barcode systems. While QR is quickly gaining in popularity, other companies continue to promote their own systems.
    QR Code
    ScanLife EZ Code
    Microsoft Tag
  • Why Use a QR Code?
    QR Codes are:
    • Easy to implement
    • Simplify consumers engagement
    • Give a high-tech feel to publications
    • Free
  • Downtown Cleveland Alliance
    QR codes in ads and billboards give visitors and residents mobile access to news, offers and connections—so they can get moving .
  • The Cleveland Auto Show
    At the 2011 Cleveland Auto Show, many exhibitors used QR codes to engage consumers. These included:
    • Pro Football Hall of Fame
    • Chevrolet
    • Subaru
  • Best Buy
    This tech retail giant regularly uses QR codes in their newspaper inserts and uses code extensively throughout the store to provide additional information on their products in the retail environment
  • Target
    By including QR codes in their print advertising, Target is able to provide additional information on interactive toys and other consumer products.
  • DigiKnow
    We began including barcodes on our business cards over a year ago. Our cards deliver visitors to a mobile-friendly website where a vCard with our contact information can be downloaded.
  • ?
    Step 1: Is QR right for my situation?
    Consider these questions before you begin a QR program.
    • Do you have mobile content that can deliver to aid in the communication?
    • Does the consumer have a smart phone?
    • Will the consumer be scanning multiple items around or within your content?
  • Step 2: Develop Strong Content
    Remember a consumer may not have their phone handy or may need to install an app before scanning. Make sure the content is compelling to satisfy their curiosity.
    • Content should be:
    • Mobile friendly (don’t link to your desktop site)
    • Related to the ad (don’t link to your home page)
    • Engaging – video, interactive content, supporting material to ad
  • Step 3: Generate the Code
    Creating a QR code is a simple process and can be done with free tools readily available on the Web.
  • Step 4: Deploy and Measure
    Now that you’ve created a code, add it to your printed materials.
    Thoroughly test your code in print on multiple phones/platforms before your release it to consumers
    Be sure to monitor performance through web analytics, URL shortener, QR tracking software
  • What’s Next?
    Moving consumers from print to digital will continue to be an important part of marketing for years to come.
    Other technologies that can make this transition possible are SMS (text messaging) and the emerging NFC chips (Near Field Communications).
  • ‘Modding’ Your QR Code
    To take your QR code beyond the standard grid layout, you can modify up to 30% of the image to create a custom look for your QR Code
  • Louis Vuitton Japan
    Japanese agency SET developed this QR code for a project between Louis Vuitton and Takashi Murakami.
  • Macy’s
    This QR code was developed as part of Macy’s Backstage Pass program providing customers with tips and advice through a mobile website.
  • Audi Japan
    Touted as the world’s largest QR code, this 500+ foot QR code was assembled by Audi for their 100th anniversary.
  • Questions?
  • For more information, contact:
    Scott Chapin
    Analytics and Mobile Strategist
    Cleveland & Buenos Aires
    216 325 1981
    Get a QR reader at