University of Miami Social Media Basketball Team Proposal

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University of Miami Social Media Basketball Team Proposal

  1. 1. Presented by Scott Brand Communications
  2. 2. Tweet video link to landing page Video housed on Landing Page
  3. 3. Create T-shirt Design Contest
  4. 4. Collect emails to stay intouch with your fan base Leverage Social Offer incentives to Media to build provide UM with contact list contact info like a Free T-shirt Giveaway
  5. 5. E-mail Press Conferences E-mail preview and post-game Ezine
  6. 6. University of Miami Hoops Coach visits Dorms to recruit Fans Stage Pep Rallies in Dining Halls before Key Games
  7. 7. After a fan follows the Hurricanes onTwitter thank them and send them a deep link to your landing page or Web site
  8. 8. Create existing app where fan candownload the status of their favorite player on their IPhone
  9. 9. Step 1 Step 2 Step 3E-mail Text offer Recipient receives Text Type in Text Code and Number
  10. 10. Heat’s Caption’s Contest “Promo’s can go viral Seton Hall asks its if you break the mold” students questions on FB
  11. 11. Maybe the winning videoVideo Contest above or others will go viral like this one above
  12. 12. Compelling Content = likes = Impressions = More fans
  13. 13. #packthebank

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