Technology 101 Workshop: An Introduction to Social Media Websites
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Technology 101 Workshop: An Introduction to Social Media Websites

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An introduction to social media websites and their application to supporting continuing medical education. ...

An introduction to social media websites and their application to supporting continuing medical education.

Presentation delivered at the Alliance for Continuing Education in the Health Professions (ACEHP) 2013 Conference in San Francisco, CA. Session F47.

February 1, 2013

Scott Bradbury
Brian McGowan
Brandee Plott
Derek Warnick

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  • So this social media is everywhere, it has become all-consuming in our life. We can’t escape it. But can we escape it when it comes to continuing medical education? What role does it play in our efforts to
  • While you might think of Facebook like the local pub, think of LinkedIn as a trade show of 24/7 networking.
  • You must first establish a foundation in order to begin building your influence, generating introductions and referrals, and uncovering valuable business opportunities.
  • Updates - information that you find compelling or noteworthy news about your company that might be interesting to your target demographic
  • Either within your profession or your targeted customers
  • Group rules feature. LinkedIn allows group managers to send out an announcement to all of its members at most once a week. It should be noted that this should not be used every week, nor should it be used for purely self-promotional means. The LinkedIn community could perceive sending out announcements in this manner as spam, and it could give people reason to leave your group
  • In sync with your website; This is how your company gets found!
  • You can’t just expect people to come to your LinkedIn profile and learn about some of things you do without telling them what to do next. If you don’t create a call-to-action, then you are guaranteed to get less than what you desire. One way to create a call-to-action is by customizing your website links. LinkedIn lets you post three links, and instead of having them say “my blog,” make it say “Contact Me Here” or “Download My Free Report.” The more direct you can be, the better.
  • The million dollar question….how to use it to support e-learning??
  •  Open: Anyone on Facebook can see and join the group. Open groups will appear in search results and all content that members post (ex: photos, videos and files) is visible to anyone viewing the group. People may see when you join or are invited to an open group, such as in news feed or search. Learn more.  Closed: Anyone on Facebook can see the group name, its members and people invited to join the group, but only members can see posts in the group. To join a closed group, a member needs to add you, or you can ask to join. People may see when you join or are invited to a closed group, such as in news feed or search. Learn more.  Secret: Non-members can’t find these groups in searches or see anything about the group, including its name and member list. The name of the group will not display on the timelines of members. To join a secret group, you need to be added by a member of the group.
  •  Open: Anyone on Facebook can see and join the group. Open groups will appear in search results and all content that members post (ex: photos, videos and files) is visible to anyone viewing the group. People may see when you join or are invited to an open group, such as in news feed or search. Learn more.  Closed: Anyone on Facebook can see the group name, its members and people invited to join the group, but only members can see posts in the group. To join a closed group, a member needs to add you, or you can ask to join. People may see when you join or are invited to a closed group, such as in news feed or search. Learn more.  Secret: Non-members can’t find these groups in searches or see anything about the group, including its name and member list. The name of the group will not display on the timelines of members. To join a secret group, you need to be added by a member of the group.

Technology 101 Workshop: An Introduction to Social Media Websites Technology 101 Workshop: An Introduction to Social Media Websites Presentation Transcript

  • Technology 101Workshop:An Introduction toSocial Media Websites
  • ‚Social media is theplatform where connection, conversation, and collaboration take place.‛
  • Our topics  Twitter for CME (Derek Warnick)  Leveraging LinkedIn (Brandee Plott)  Intro to Facebook (Scott Bradbury)  Factors Influencing the Adoption and Use of Social Media by Physicians For Learning (Brian McGowan)
  • Factors Influencing the Adoption andUse of Social Media by Physicians For Learning Presented by: Brian S. McGowan, PhD @briansmcgowan www.SOCIALQI.com *** Author of: *** #SOCIALQI: Simple Solutions for Improving Your Healthcare February 1st, 2013
  • January 9th 2013 @JMedInternetRes: “@BrianSMcGowanYour paper is actually the most viewed paper of the year -second most tweeted - it will be highly cited”
  • Inconsistent Data of Docs ‘Using’ SoMe Sermo 2010Do you use ____ professionally? 2% Twitter 4% Facebook PeerView 2010 MCM 2010; unpublished
  • Misleading Data of Docs ‘Using’ SoMeDo you ‘have a Facebook account’? 64% YES 36% NOHave you ever ‘used’ Twitter? 20% YES 80% NOHave you ever participated in an online health blog? 35% YES 65% NODo you ‘use’ YouTube? * ACS has a YouTube Channel 82% YES 18% NO (n~300) American College of Surgeons 2010: http://bit.ly/e5PiaP
  • !!%*&^## Data of Docs Using SoMe Sept. 2011
  • How comfortable are you that you understand HOWphysicians are using social media? February 1st, 2013
  • Defining ‘Meaningful Use’Hypothesis:There are 3 ways that HCPs ‘use’ social media: 1. To practice – treating patients 2. To promote public health messaging (& promotion) 3. To learn – sharing of medical information/knowledge Bucket 1 Bucket 2 Bucket 3
  • Purpose of Study• To identify factors associated with the adoption and use of social media by physicians to share medical information• Utilized a theoretical framework to identify factors and predict the adoption and use of social media
  • Physician Adoption and Use of Social Media to Share Medical Knowledge with Other Physicians100%90% Unaware80% Will Never Use70% Current User60%50%40%30%20%10% 0% eMail YouTube Podcasting Texting Blogs iTunes LinkedIn Wikis Facebook Communities Mobile Apps Twitter RSS Feeds Doc-only
  • How comfortable are you that you understand WHYphysicians are ‘using’ social media? February 1st, 2013
  • Physician attitudes towards using social mediaPrimary Care Physicians 19% 49% 32% Oncologists 23% 45% 33% All respondents 21% 47% 32% 0% 20% 40% 60% 80% 100% Risky Neutral Beneficial
  • Physician attitudes towards using social mediaPrimary Care Physicians 18% 43% 39% Oncologists 23% 45% 32% All respondents 20% 44% 37% 0% 20% 40% 60% 80% 100% Bad way to get info Neutral Good way to get info
  • Benefits of primary care physicians using social media Using Social Media helps improve the quality of my patient care 7% 8% 6% 17% 29% 22% 10% Using Social Media enables me to care for patients more effectively 6% 11% 5% 17% 28% 22% 10% Using Social Media increases my job productivity 7% 13% 11% 23% 19% 20% 6% Using Social Media improves my job performance 7% 9% 9% 20% 24% 23% 7% Using Social Media enables me toaccomplish job tasks more effectively 6% 11% 8% 18% 26% 24% 7% 0% 20% 40% 60% 80% 100% Strongly Disagree Disagree Somewhat Disagree Neither Agree or Disagree Somewhat Agree Agree Strongly Agree
  • Factors Influencing the Adoption andUse of Social Media by Physicians For Learning Questions and Comments Presented by: Brian S. McGowan, PhD @briansmcgowan www.SOCIALQI.com *** Author of: *** #SOCIALQI: Simple Solutions for Improving Your Healthcare February 1st, 2013
  • Technology 101 Workshop: An Introduction to Social Media Websites #ACEHP13 #F47 Derek Warnick Principal D. Warnick Consulting: The CME Guy
  • DisclosureDerek WarnickPrincipalD. Warnick Consulting: The CME GuyCME Grants ManagerPenn State College of Medicinedwarnick@theCMEguy.comhttp://www.thecmeguy.comTwitter: @theCMEguyFacebook: www.facebook.com/theCMEguyLinkedIn: www.linkedin.com/in/theCMEguyGoogle+: gplus.to/theCMEguyPinterest: http://pinterest.com/thecmeguyBlog: cmeconfessions.wordpress.com
  • Twitter for CME
  • (Quick) Twitter 101Microblog 140 Share Learn
  • #HASHTAGS
  • How can we use Twitter in CME?
  • Twitter for Audience Engagement• Give a hashtag• Encourage audience to tweet• Tweet key points from presentation• Solicit questions from audience
  • Other Benefits• Takes presentation beyond meeting room• Supplements traditional Q&A formats• Allows for unlimited questions• Digital notes
  • Example #1• CBI’s 10th Forum on Educational Grants• I couldn’t attend
  • Fortunately…
  • Example #2
  • Engaging audience during activity
  • Resources for CME Professionals• Follow others in the CME community – CME Community list (http://bit.ly/cmeTWlist) 37
  • #CMEchat 38
  • This man wants YOU for #CMEchat! Every Monday at 11 AM ET
  •  LinkedIn has over 75 million members ◦ Including an executive from every fortune 500 company Use LinkedIn to: ◦ Network professionally ◦ Post and find jobs ◦ Ask/Answer questions ◦ Build thought leadership ◦ Showcase your company!
  •  Complete your LinkedIn profile 100% ◦ 40% chance of greater networking success Profile is: ◦ Comprehensive snapshot of who you are professionally ◦ A valuable professional digital asset
  •  Complete all sections Upload a professional image Create a compelling headline Provide interesting summary Edit your LinkedIn URL Include Twitter profile Request recommendations Website listings (call to action) Profile publicly visible to all
  •  Upload and import your contacts (Outlook, Gmail, etc.) Invite your current and past colleagues Personalize your invitations with a personal and semi-personal message – it makes all the difference!
  •  Make valuable business connections with: ◦ Prospects ◦ CME thought leaders ◦ Vendors ◦ Contacts you make at a mtg. Browse networks of immediate contacts Ask for introduction through mutual contact
  •  Status updates ◦ 1 quality update per day ◦ Make them concise ◦ Include links LinkedIn Answers ◦ Q&A database with over 2 million answers ◦ Display your expertise by responding to questions ◦ Answers indexed on Google
  •  730,000 groups on LinkedIn ◦ Discussions board ◦ Post links and engage ◦ Member search ◦ Directly send messages Use groups to: ◦ Build influential connections ◦ Learn from other professionals ◦ Discuss hot topics ◦ Gain competitive insights
  •  Your group’s name will make or break your group! Brand your group Keep discussions relevant Assume leadership ◦ Start discussions Use announcement feature
  •  Under Companies, click “Add a Company” Edit Company Profile description Add key words within the Specialty Section Choose industry or location Blog RSS Corporate Twitter Make sure to turn on status updates
  •  My Travel and Events Reading List by Amazon SlideShare Wordpress or Blog Link Polls
  •  Give before asking ◦ Give recommendations; endorse others’ skills Connect with everyone Don’t just be a static user. Engage!
  •  Your profile is your greatest asset Use LinkedIn for professional growth and to make valuable business connections Develop thought leadership using status updates, groups, and answers Create a company page and get found!
  • Intro to Facebook { Scott Bradbury Director of E-Learning American Academy of Pediatrics sbradbury@aap.org Twitter: @elearningcme
  • Maybe you’ve heard of it?  Launched in 2004  Over 1 billion active users  They made a movie about it
  • Supposed to be this…
  • Can come across as this…
  • Profiles  Contains interests, contact information, photos, etc.  Communicate through public or private messages and chat features  Mind your privacy settings
  • Pages  Open  Can make one for businesses, places, companies, artistic groups, brands, etc..  People can be fans and ‚like‛ your pages
  • Groups  Open, Closed, or Secret  Can make one for…anything  People can communicate over shared interests
  • News Feed  Place in your profile where you see updates from all your Friends, Pages, and Groups  You can (mostly) control what appears and what doesn’t
  • Why  Everyone is using it  People know how to use it  Learning automatically accessible and mobile (over 50% access on a mobile device)  Almost half the US population has a Facebook account
  • How  Create a Group– either closed or secret  Use Group features like polls, chats, note sharing, image sharing, events, etc.  Generate and moderate discussions  Use Apps to enhance content and collaboration (Blogger, SlideShare, YouTube, flickr, CITEM E, etc.)  Upload and download files
  • Other Tips  Push community, not sales  Moderate  Make sure it’s the right fit
  • For You  Follow or ‘friend’ people and organizations you like