Facebook For Real Estate Agents - A very Basic Intro
Presented By Scott Bothel | FourTen
Establish a Personal and Business Presence
Promote Our Website
Promote Our Listings
Encourage Others to Promote Us
Establishing a Personal Profile
Visit Facebook.com and follow directions
Don’t forget to complete info section
PRIVACY: You can make
your personal profile
as private as you like.
Creating a Business Page
Select Official Page, Local Business, Name it
Filling Out Your Business Page
Add logo or personal photo
Add official contact info. THIS IS PUBLIC
Make sure you add your website address
Promoting Your Page
Use the Facebook tools to notify current
friends and email contacts
You can suggest at any time
Promoting Your Page (cont.)
Email your current contact directly. Ask them to
go to your page and LIKE you.
Your page address is ugly More on this later…
Make an image or text link.
Promoting Your Listings
Automated (Woo hoo! No Work!)
Find your RSS feed from your IDX provider.
Copy address and visit twitterfeed.com
Share a link
Copy url of a given listing and share it on your
business page wall.
Encouraging Others to Promote
Mining your personal Facebook contacts.
Create valuable content.
Use socially aware blogging tools.
Direct email contact with tools like Mailchimp.
Remember to ask!
Advanced facebook tools
What content is appropriate?
Am I driving people to my website?
Does my website contain valuable content?
Is it easy for people to share my content?
Advertise on Facebook
Custom username: facebook.com/username
Requires that you have 30 people who Like you.