TYPE AT SCALE 
AN INSIDE LOOK AT TYPOGRAPHY AT FACEBOOK
FACEBOOK STARTS USING HELVETICA 
FOR EVERYTHING… † 
AND YOU WON’T 
BELIEVE WHAT HAPPENS NEXT! 
† Not actually true
“In short, Helvetica has almost none of 
THE characteristics that are required 
for readability at small sizes or long 
pa...
SCALE
719,000,000 
2.5BILLI*N
719,000,000 
2.5BILLI*N
INSPIRED
CONSISTENCY
************ 
***UTILITY** 
*********EFF 
ICIENCY*****
INFRASTRUCTURE******* 
**ACCESS************* 
*****************SURF 
ACES***************** 
********PEOPLE*******
SIMPLE 
HARD WORKING
$
NOTHING AT FACEBOOK IS 
SOMEONE ELSE’S PROBLEM
CAPABILITIES 
************* 
PERFORMANCE
83.24 Kb 
NEUE FRUTIGER THIN WEB FONT (TTF)
Af-Soomaali Afrikaans Akan Aymar aru Azərbaycan dili Bahasa Indonesia Bahasa Melayu Basa 
Jawa Bisaya Bosanski Català Češt...
Af-Soomaali Afrikaans Akan Aymar aru Azərbaycan dili Bahasa Indonesia Bahasa Melayu Basa 
Jawa Bisaya Bosanski Català Češt...
14.9 MB 
ARIAL UNICODE MS (WOFF)
PREDICT 
ABILITY
PEOPLE
******** ** 
OPPORTUNITY
80% 
OUTSIDE USA CANADA
“EMERGING COUNTRIES ARE 
HUNGRY FOR A BETTER WEB 
EXPERIENCE. COMPANIES 
THAT DELIVER ONE WILL 
BE REWARDED.” 
http://www....
HOW YOU MIGHT FEEL BY NOW
Regular 
abcdefghijklmnopqrstuvwxyz 
áăâäæǽàāąãåǻćčçĉċďđéĕěêëėèēęğĝģġħĥíĭîïìĩīįijĵķĺľļl·łńňņñóŏôöoeòőō 
øǿõŕřŗśšşŝșßŧťţúŭû...
Connect and Share 
Camera Suche nach Personen, Orten und Dingen 
töllöttää Ищите друзей, места или предметы 
Messenger 
¿Q...
WE MAKE 
MISTAKES AND 
TRY AGAIN
7
THANK YOU
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Type at Scale

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From TypeCon 2014: Capitalized in Washington, DC, an inside look at typography at Facebook and the Analog Research Lab.

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Type at Scale

  1. 1. TYPE AT SCALE AN INSIDE LOOK AT TYPOGRAPHY AT FACEBOOK
  2. 2. FACEBOOK STARTS USING HELVETICA FOR EVERYTHING… † AND YOU WON’T BELIEVE WHAT HAPPENS NEXT! † Not actually true
  3. 3. “In short, Helvetica has almost none of THE characteristics that are required for readability at small sizes or long passages: rhythm, openness, moderate letterspacing, moderate contrast.” — Stephen Coles
  4. 4. SCALE
  5. 5. 719,000,000 2.5BILLI*N
  6. 6. 719,000,000 2.5BILLI*N
  7. 7. INSPIRED
  8. 8. CONSISTENCY
  9. 9. ************ ***UTILITY** *********EFF ICIENCY*****
  10. 10. INFRASTRUCTURE******* **ACCESS************* *****************SURF ACES***************** ********PEOPLE*******
  11. 11. SIMPLE HARD WORKING
  12. 12. $
  13. 13. NOTHING AT FACEBOOK IS SOMEONE ELSE’S PROBLEM
  14. 14. CAPABILITIES ************* PERFORMANCE
  15. 15. 83.24 Kb NEUE FRUTIGER THIN WEB FONT (TTF)
  16. 16. Af-Soomaali Afrikaans Akan Aymar aru Azərbaycan dili Bahasa Indonesia Bahasa Melayu Basa Jawa Bisaya Bosanski Català Čeština Cherokee Cymraeg Dansk Davvisámegiella Deutsch Eesti English (India) English (UK) English (US) Español Español (Chile) Español (Colombia) Español (España) Español (México) Español (Venezuela) Esperanto Euskara Filipino Føroyskt Français (Canada) Français (France) Frysk Gaeilge Galego Guarani Hindi (Hinglish) Hrvatski isiNdebele isiXhosa isiZulu Íslenska Italiano Kinyarwanda Kiswahili Kurdî Latviešu Lietuvių Limburgs lingua latina Magyar Malagasy Malti Nederlands Nederlands (België) Norsk (bokmål) Norsk (nynorsk) O’zbek Polski Português (Brasil) Português (Portugal) Qhichwa Română Rumantsch Shona Shqip Slovenčina Slovenščina Suomi Svenska Tiếng Việt tlhIngan-Hol Türkçe Ελληνικά Ἑλληνική ἀρχαία Беларуская Български Қазақша Македонски Монгол Русский Српски Татарча тоҷикӣ Українська ქართული Հայերեն ש עברית اردو العربية پښتو فارسی کوردیی ناوەندی नेपाली मराठी सं᭭कृतम् िह᭠दी िह᭠दी (मॉडनᭅ) বাংলা ਪੰਜਾਬੀ ગુજરાતી ଓଡ଼ିଆ தமிழ் తెలుగు ಕನ್ನಡ മലയാളം සිංහල ภาษาไทย မြန်မာဘာသာ ភាសាខ្មែរ 한국어 中文 (台灣) 中文(简体) 中文(香港) 日本語
  17. 17. Af-Soomaali Afrikaans Akan Aymar aru Azərbaycan dili Bahasa Indonesia Bahasa Melayu Basa Jawa Bisaya Bosanski Català Čeština Cherokee Cymraeg Dansk Davvisámegiella Deutsch Eesti English (India) English (UK) English (US) Español Español (Chile) Español (Colombia) Español (España) Español (México) Español (Venezuela) Esperanto Euskara Filipino Føroyskt Français (Canada) Français (France) Frysk Gaeilge Galego Guarani Hindi (Hinglish) Hrvatski isiNdebele isiXhosa isiZulu Íslenska Italiano Kinyarwanda Kiswahili Kurdî Latviešu Lietuvių Limburgs lingua latina Magyar Malagasy Malti Nederlands Nederlands (België) Norsk (bokmål) Norsk (nynorsk) O’zbek Polski Português (Brasil) Português (Portugal) Qhichwa Română Rumantsch Shona Shqip Slovenčina Slovenščina Suomi Svenska Tiếng Việt tlhIngan-Hol Türkçe Ελληνικά Ἑλληνική ἀρχαία Беларуская Български Қазақша Македонски Монгол Русский Српски Татарча тоҷикӣ Українська ქართული Հայերեն ש עברית اردو العربية پښتو فارسی کوردیی ناوەندی नेपाली मराठी सं᭭कृतम् िह᭠दी िह᭠दी (मॉडनᭅ) বাংলা ਪੰਜਾਬੀ ગુજરાતી ଓଡ଼ିଆ தமிழ் తెలుగు ಕನ್ನಡ മലയാളം සිංහල ภาษาไทย မြန်မာဘာသာ ភាសាខ្មែរ 한국어 中文 (台灣) 中文(简体) 中文(香港) 日本語
  18. 18. 14.9 MB ARIAL UNICODE MS (WOFF)
  19. 19. PREDICT ABILITY
  20. 20. PEOPLE
  21. 21. ******** ** OPPORTUNITY
  22. 22. 80% OUTSIDE USA CANADA
  23. 23. “EMERGING COUNTRIES ARE HUNGRY FOR A BETTER WEB EXPERIENCE. COMPANIES THAT DELIVER ONE WILL BE REWARDED.” http://www.theatlantic.com/technology/archive/2014/07/how-fonts-reveal-the-many-new-users-of-the-internet/375230/
  24. 24. HOW YOU MIGHT FEEL BY NOW
  25. 25. Regular abcdefghijklmnopqrstuvwxyz áăâäæǽàāąãåǻćčçĉċďđéĕěêëėèēęğĝģġħĥíĭîïìĩīįijĵķĺľļl·łńňņñóŏôöoeòőō øǿõŕřŗśšşŝșßŧťţúŭûüùűūųůũẁŵẅẃỳŷÿýźžżабвгдежзийклмнопрстуф хцчшщъыьэюяѐґёђћѓєѕіїјљњќѝўџ ABCDEFGHIJKLMNOPQRSTUVWXYZ ÁĂÂÄÆǼÀĀĄÃÅǺĆČÇĈĊĎĐÉĔĚÊËĖÈĒĘĞĜĢĠĦĤÍĬÎÏİÌĨĪĮIJĴĶĹĽ ĻL·ŁŃŇŅÑÓŎÔÖOEÒŐŌØǾÕŔŘŖŚŠŞŜȘŦŤŢÚŬÛÜÙŰŪŲŮŨẀ ŴẄẂỲŶŸÝŹŽŻАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬ ЭЮЯЀҐЁЂЋЃЄЅІЇЈЉЊЌЍЎЏ §$¢£¥€&!?#0123456789%‰¼½¾ []{}()ÐŊÞðŋþ¡¿†‡ƒ∫fifl∂√/ΔΩΠΣ⁄ ◊|¦μπ‹›«»¤−×÷+±=≠¬≈~∞^<>≤≥@ ™ • - – — : ; , ‚ „ . . . . _ * ‘ ’ “ ” ¹ ² ³ Founded in 2004, Facebook’s mission is to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them. 12/16 PT Like 23 personnes aiment ça Zoek naar mensen, plaatsen en dingen Gefällt mir Тражи људе, места и ствари #HASHTAG Inspirado em dispositivos móveis Regular
  26. 26. Connect and Share Camera Suche nach Personen, Orten und Dingen töllöttää Ищите друзей, места или предметы Messenger ¿Qué estás pensando? Semibold Semibold abcdefghijklmnopqrstuvwxyz áăâäæǽàāąãåǻćčçĉċďđéĕěêëėèēęğĝģġħĥíĭîïìĩīįijĵķĺľļl·łńňņñóŏôöoeò őōøǿõŕřŗśšşŝșßŧťţúŭûüùűūųůũẁŵẅẃỳŷÿýźžżабвгдежзийклмнопр стуфхцчшщъыьэюяѐґёђћѓєѕіїјљњќѝўџ ABCDEFGHIJKLMNOPQRSTUVWXYZ ÁĂÂÄÆǼÀĀĄÃÅǺĆČÇĈĊĎĐÉĔĚÊËĖÈĒĘĞĜĢĠĦĤÍĬÎÏİÌĨĪĮIJĴĶĹĽĻL ·ŁŃŇŅÑÓŎÔÖOEÒŐŌØǾÕŔŘŖŚŠŞŜȘŦŤŢÚŬÛÜÙŰŪŲŮŨẀŴẄ ẂỲŶŸÝŹŽŻАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬ ЭЮЯЀҐЁЂЋЃЄЅІЇЈЉЊЌЍЎЏ §$¢£¥€&!?#0123456789%‰¼½¾ []{}()ÐŊÞðŋþ¡¿†‡ƒ∫fifl∂√/ΔΩΠΣ⁄ ◊|¦μπ‹›«»¤−×÷+±=≠¬≈~∞^<>≤≥@ ™ • - – — : ; , ‚ „ . . . . _ * ‘ ’ “ ” ¹ ² ³ Founded in 2004, Facebook’s mission is to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them. 12/16 PT
  27. 27. WE MAKE MISTAKES AND TRY AGAIN
  28. 28. 7
  29. 29. THANK YOU

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