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“How To Get Experts To Create Content That You Can Use To Promote Your Business”
 

“How To Get Experts To Create Content That You Can Use To Promote Your Business”

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If you're interested in using content to leverage the power of content marketing for you business, then I want to share with you a method I've used to get experts to create content for me.

If you're interested in using content to leverage the power of content marketing for you business, then I want to share with you a method I've used to get experts to create content for me.

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    “How To Get Experts To Create Content That You Can Use To Promote Your Business” “How To Get Experts To Create Content That You Can Use To Promote Your Business” Presentation Transcript

    • “How To Create An Info-Product That Will Please Your Customers, Promote Your Business, And Even Establish You As An Expert”
    • Unbelievable?
    • Unbelievable?
      You can create an infoproduct in 21-30 days
    • Unbelievable?
      You can create an infoproduct in 21-30 days
      There’s always a learning curve!  It might take you longer than 21 days for your first book, but after that it should be very possible for you put together other books in 21-30 days
    • Putting Together An Information Product With Little Or No Writing
    • Putting Together An Information Product With Little Or No Writing
      Why would experts give you an interview?
    • Putting Together An Information Product With Little Or No Writing
      Why would experts give you an interview?
      For free exposure! 
    • Putting Together An Information Product With Little Or No Writing
      Why would experts give you an interview?
      For free exposure! 
      Most experts will give you an interview if you allow them to include a “resource box” at the end of the interview. This resource box contains any information they’d like to include to promote themselves or any of their products. 
    • Putting Together An Information Product With Little Or No Writing
      Why would experts give you an interview?
      For free exposure! 
      Most experts will give you an interview if you allow them to include a “resource box” at the end of the interview. This resource box contains any information they’d like to include to promote themselves or any of their products. 
      That simple box is the only incentive you need to get interviews. It’s all that I used to get 20 of the top experts around to reveal their secrets.
    • 9 simple steps that I would take tobring my information product to life in 21 -30 days. 
    • 9 simple steps that I would take tobring my information product to life in 21 -30 days. 
      I’ll give you the basics for each step without overloading you with too much information.
    • 9 simple steps that I would take tobring my information product to life in 21 -30 days. 
      I’ll give you the basics for each step without overloading you with too much information.
      That’s so you can easily see an overview of my whole system. You have all the information you need here to do this yourself. 
    • Are you ready? 
    • Step 1
    • Step 1
      Choose a niche
    • Step 1
      Choose a niche
      Learn their greatest dreams, fears, joys and pains
    • Step 1
      Choose a niche
      Learn their greatest dreams, fears, joys and pains
      Learn their slang
    • For Your Notes:
      WHAT NICHE HAVE YOU CHOSEN?  WHY? 
      WHAT UNIQUE PHRASES OR SLANG DO THEY USE?
    • Step 2
    • Step 2
      Uncover who the experts are in this niche
    • Step 2
      Uncover who the experts are in this niche
      Are they experts who know how to help them achieve their dreams, overcome their fears, experience their joys and relieve their pains?
    • For Your Notes:
      WHAT SEEM TO BE THEIR TOP 3 FEARS?
      WHAT SEEM TO BE THEIR TOP 3 FEARS?
      WHAT SEEM TO BE THEIR TOP 3 JOYS?
      WHAT SEEM TO BE THEIR TOP 3 PAINS?
      WHO ARE THE EXPERTS IN THIS NICHE?
    • Step 3
    • Step 3
      I will come up with the “hot topic” for my e-book based on my research of their greatest dreams, fears, joys and pains.
    • Step 3
      I will come up with the “hot topic” for my e-book based on my research of their greatest dreams, fears, joys and pains.
      I will compile a list of experts that I will interview to find the information I need for my e-book. I will email them the questions for my book and describe to them what the book will be about.
    • For Your Notes:
      WHAT ARE 3 POTENTIAL HOT TOPICS? 
      WHAT FEARS. DREAMS, JOYS OR PAINS DO THESE TOPICS APPEAL TO?
      WHAT ONE WILL YOU CHOOSE?  WHY?
    • Step 4
    • Step 4
      I will also come up with a list business owners and/or websiteowners who have the largest opt-in lists that target my niche. I will contact them and let them know about my e-book and ask them if they would be interested in a joint venture. 
    • Step 4
      I will also come up with a list business owners and/or websiteowners who have the largest opt-in lists that target my niche. I will contact them and let them know about my e-book and ask them if they would be interested in a joint venture. 
      As the interview questions begin coming in, I will “copy and paste” them into a word processor program. I will edit the answers for clarity, complete any incomplete sentences, and check for spelling errors as I’m doing this. 
    • For Your Notes:
      WHAT BUSINESSES IN THIS NICHE SEEM TO HAVE THE LARGEST CUSTOMER LISTS?  WRITE DOWN THEIR CONTACT INFO
      WHAT SITES IN THIS NICHE SEEM TO HAVE THE LARGEST OPT-IN LISTS?  WRITE DOWN THEIR CONTACT INFO
    • Step 5
    • Step 5
      I will also sign-up at http://www.ClickBank.com for an account to handle my credit card purchases and my affiliate tracking and payments
    • Step 5
      I will also sign-up at http://www.ClickBank.com for an account to handle my credit card purchases and my affiliate tracking and payments
      I will also purchase a relevant domain name at http://www.GoDaddy.com. 
    • Step 5
      I will also sign-up at http://www.ClickBank.com for an account to handle my credit card purchases and my affiliate tracking and payments
      I will also purchase a relevant domain name at http://www.GoDaddy.com. 
      At the end of this week, I will send out an email to any “expert” that hasn’t sent in their answers and kindly remind them of the deadline for my e-book.
    • For Your Notes:
      WHAT DOMAIN NAMES COULD YOU USE FOR YOUR SITE?  WHICH ONE DID YOU CHOOSE?  WHY?
      HAVE YOU SENT OUT YOUR FOLLOW-UP EMAIL TO THE EXPERTS WHO HAVEN’T RESPONDED?
    • Step 6
    • Step 6
      Get ebook cover & layout designed (see http://www.elance.com)
    • Step 6
      Get ebook cover & layout designed (see http://www.elance.com)
      Write out website/sales page A great ebook on how to write effective saleletters for the Internet is “The Netwriting Masters Course."  It’s written by the incredible internet marketer Ken Evoy.  You can grab a FREE copy here:
      http://www.recessionsolution.com/NetwritingMasters.pdf
    • Step 6
      I will finish compiling the e-book and proofread it one final time. I will then put the book in .PDF format.
    • Step 6
      I will finish compiling the e-book and proofread it one final time. I will then put the book in .PDF format.
      At this point, I will also create a small portion of the e-book in .PDF that I can offer as a “sneak peek” for free via email. I will do this as a way to build up a list of potential customers that I can sell to.   
    • Step 6
      I will finish compiling the e-book and proofread it one final time. I will then put the book in .PDF format.
      At this point, I will also create a small portion of the e-book in .PDF that I can offer as a “sneak peek” for free via email. I will do this as a way to build up a list of potential customers that I can sell to.   
      I will choose an auto-responder company to use to for my email program and to provide my automated sequential follow-up program.
    • For Your Notes
      HAVE YOU CREATED A SNEAK PEEK FOR YOUR BOOK? 
      DID YOU GET AN AUTORESPONDER?
      DID YOU GRAB A FREE COPY OF KEN’S EBOOK MENTIONED ABOVE? 
    • Step 7
    • Step 7
      I will send a copy of my e-book to all the experts that have participated and ask them to look over their section for accuracy.
    • Step 7
      I will send a copy of my e-book to all the experts that have participated and ask them to look over their section for accuracy.
      I will also ask them, if they have the time, to read through (at least skim through) the rest of the book and send me a testimonial. 
    • Step 7
      I will send a copy of my e-book to all the experts that have participated and ask them to look over their section for accuracy.
      I will also ask them, if they have the time, to read through (at least skim through) the rest of the book and send me a testimonial. 
      I will send a copy of the e-book to my list of joint venture partners and ask them to send me testimonials about my book. 
    • For Your Notes
      HAVE YOU SENT A COPY TO ALL THE EXPERTS YOU’VE INCLUDED?  HAVE YOU ASKED FOR TESTIMONIALS FROM THEM?  HOW MANY DID YOU GET?
      WHO ARE YOUR JOINT VENTURE PARTNERS?  HAVE YOU SENT THEM A COPY AND ASKED FOR TESTIMONIALS?  HOW MANY DID YOU GET?
    • Step 8
    • Step 8
      I will then upload the book to my server and test the website/sales letter out (or get your webmaster to do this).
    • Step 8
      I will then upload the book to my server and test the website/sales letter out (or get your webmaster to do this).
      Once I know that everything is ready, I will then announce it to the public and more importantly let my joint venture partners start to announce it to their lists! 
    • For Your Notes
      HAVE YOU UPLOADED AND TESTED THE SALESLETTER? 
      WHAT DATE HAVE YOU CHOSEN A DATE TO ANNOUNCE IT TO THE PUBLIC?  WRITE IT OUT. 
    • Step 9
    • Step 9
      The only step left is to track customers and money brought in through this infoproduct.
    • Step 9
      The only step left is to track customers and money brought in through this infoproduct.
      Try to leverage that money into more money by by pouring it back into the product in the form of payments for pay-per-click search engines, etc.
    • Step 9
      The only step left is to track customers and money brought in through this infoproduct.
      Try to leverage that money into more money by by pouring it back into the product in the form of payments for pay-per-click search engines, etc.
      Continue to look for partners to joint venture with.
    • Step 9
      The only step left is to track customers and money brought in through this infoproduct.
      Try to leverage that money into more money by by pouring it back into the product in the form of payments for pay-per-click search engines, etc.
      Continue to look for partners to joint venture with.
      Create follow-up or additional products?
    • For Your Notes
      HOW MANY NEW CUSTOMERS DID YOU GAIN? HOW MUCH MONEY DID YOU MAKE? 
      WHAT DID YOU LEARN THAT CAN HELP YOU EARN MORE IN THE FUTURE? 
      WHAT IMPORTANT PERSONAL CONNECTIONS DID YOU MAKE?