TM
Smarter data. Deeper insights. Better marketing.
Marketing Data Management and Reporting Platform
1 ©2009 MSIGHTS Inc. – v20090122
www.msightsinc.com

MSIGHTS is your marketing data management and reporting
partner focused on improving results and marketing ROI.
 Extensive experience in  Data standardization specific to  MPROVEIT specifically
marketing data and results reporting goes beyond internal designed for marketing data
management. systems and other IT vendors. management and reporting.
Our management team has a proven MSIGHTS’ proprietary marketing data MPROVEIT Platform, designed to be a
track record and extensive experience import /transformation tools characterize key marketing tool in the marketer’s
working with companies in various data across media, creative, and response toolbox, is complementary to a client’s
industries, segments, and channels. attributes for more powerful reporting. other marketing tools and assets.
Data Data Data Data
CRM/
Source Source Source Source
Marketing
Automation
Customer
Database
Data
Client Data
Source
Warehouse/System
MPROVEIT
Web Data /
Analytics Reporting
Platform
MSIGHTS Client Experience
2 ©2009 MSIGHTS Inc. – v20090122
www.msightsinc.com

Expertise is supporting the extended marketing community with
reports and tools that improve decision making / collaboration.
Data Integration/Standardization Report Design/Development
Turnkey data collection, Comprehensive design
integration and experience for all types of
standardization across all marketing activities. Library
marketing channels and provides starting point for
data source types. reports that are customized.
Community Empowerment Rules/Data Documentation
MPROVEIT Platform Requirements gathering
designed specifically for and business rule
reporting and marketing documentation focuses on
collaboration, all in an “operationalizing” reports
easy-to-use environment. and dataset exports.
3 ©2009 MSIGHTS Inc. – v20090122
www.msightsinc.com

On-demand Marketing Data Management and Reporting Platform
Easy-to-use online environment where marketing teams can access critical
performance data, export data, run reports, and collaborate.
Corporate
Marketing
Stakeholders
Proprietary Data Model Designed
For Marketing Results Data
Meeting-ready Reporting With Complete Visualizations
Corporate
Marketing
Team(s)
Secure Website Log-in
Agency
Partner(s)
Turnkey, Hosted Architecture With
Easy To Understand, Customizable Report Criteria
No Client-IT Integration
4 ©2009 MSIGHTS Inc. – v20090122
www.msightsinc.com

Integrates marketing results data – both client system and
external sources – into a central standardized data model.
Offline Marketing
DRTV / ROP / Direct
Broadcast Print Mail
Online Marketing
Ad Web
Search
Serve Analytics
Client Systems Agencies
Plans /
CRM Billing Creative
Internal/External Sales Channels
Call Partners/
Website
Center Retail
Bring Your Marketing Data Sources Together Easy-To-Use, On-Demand Reporting Application
Accessible By All Marketing Partners
5 ©2009 MSIGHTS Inc. – v20090122
www.msightsinc.com

Contact Information
Scott East
President/CEO
(703) 589-5896 | mobile
seast@msightsinc.com
www.msightsinc.com/requestdemo
6 ©2009 MSIGHTS Inc. – v20090122
www.msightsinc.com