About Scott East founded MSIGHTS Inc. in 2004 with the vision of building a marketing analytics company focused on improving marketing measurement and performance management. As President/CEO, East is responsible for developing overall business strategy, forging partnerships, and overseeing MSIGHTS’ client engagement teams. He is also actively involved with product development strategy.
• Marketing Results Reporting and Analysis
• Marketing Operations / Process Consulting
• Marketing Data Management
• Marketing Knowledge Management
• Marketing Analytics
• Marketing Strategy / Go-To-Market Planning